---
title: "Disney Princess Makeup — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/disney-princess-makeup"
last_updated: "2026-08-07T13:17:39.107Z"
locale: en
meta:
description: "Niche score 42/100 · $50K/yr market · 114K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $50K/yr market · 114K searches/yr · $12.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Princess Makeup — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **disney princess makeup**
**Skip it**
A small market ($50K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 20Conversion 44Competition 74Returns 96Price range 65Avg price 54Brand share 24Review moat 25Quality gap 22
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.26–$34.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.54**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,310.74**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$50K**
$50K/yr · 114K searches
According to Flapen's Amazon United States niche tracking, disney princess makeup is a $50K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney princess makeup market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$63K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#378**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**8%**
- Townley Girl57% - Lip Smacker16% - ColourPop10% - Disney Princess5% - Taste Beauty2% - Belle Maison2% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -10.0% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/disney-princess-makeup/trend)
## **Top disney princess makeup search terms**
- **disney princess makeup**35K/yr-5.6%2.1% conv. - **princess lip gloss**20K/yr-15.5%7.3% conv. - **disney lip gloss**14K/yr-16.1%3.2% conv. - **ariel makeup**9K/yr-12.0%1.1% conv. - **rapunzel makeup**7K/yr-5.9%0.9% conv. - **toddler lipstick**9K/yr-11.8%2.9% conv. - **disney princess makeup kit**12K/yr+19.0%3.1% conv. - **cinderella makeup**7K/yr-5.5%0.3% conv. - **princess lip gloss for little girls**2K/yr-87.1%13.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/disney-princess-makeup/search-terms)
## **Top disney princess makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Princess 12 Piece Plant Based Lip Gloss Girls Party Favors First Makeup Set for Girl Perfect for Parties Sleepovers and Birthday Gifts Ages 3+ by Townley Girl**Townley Girl**$9.50**4.7★1,497 rev](https://www.amazon.com/dp/B0D2684GH5) [2**TownleyGirl Disney Princess Super Sparkly Lip Gloss Set 0.05 Fl Oz (Pack of 7)**Townley Girl**$9.12**4.7★1,613 rev](https://www.amazon.com/dp/B079YWXFT2) [3**Disney Princess Style Collection Girls Trendy Makeup Tote Bag Trendy Pretend Play Makeup Tools Including a Face Roller Comes with 8 Different Play Tools**Disney Princess**$16.31**4.8★88 rev](https://www.amazon.com/dp/B07KW1XJ2L) [4**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Rosy Pink Mademoiselle Belle (0.24 Fl oz)**ColourPop**$11.02**4.7★67 rev](https://www.amazon.com/dp/B0G4NPT9MS) [5**Disney Princess Kid Makeup Set in Train Case Safe Girl Gift for Ages 3+**Townley Girl**$24.96**4.7★4,883 rev](https://www.amazon.com/dp/B09479ZMN8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Rosy Pink Mademoiselle Belle (0.24 Fl oz)**ColourPop**$11.02**67 rev6mo ago](https://www.amazon.com/dp/B0G4NPT9MS) [**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Pinky Lilac Courageous Rapunzel (0.24 Fl oz)**ColourPop**$11.14**67 rev6mo ago](https://www.amazon.com/dp/B0G4NS453L) [**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Sparkling Opal Bright Ariel (0.24 Fl oz)**ColourPop**$11.00**67 rev6mo ago](https://www.amazon.com/dp/B0G4NSC3R4) [**Disney Princess Kid Makeup Set in Mini Train Case Safe for Girl Ages 3+**Townley Girl**$14.35**263 rev9mo ago](https://www.amazon.com/dp/B0FWRM8VGV) [**Disney Frozen 55-Well Face Palette Eyeshadow Ages 13+**Townley Girl**$10.72**357 rev11mo ago](https://www.amazon.com/dp/B0FKGF3DLK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Crme Shop Disney Princesses Eyeshadow Palette - Captivating 9 Shades for Day to Night Looks | Pigmented Long-Lasting Beauty (CINDERELLA) Midnight Rush**The Crème Shop**$13.80**4.8★**▲ 300%**](https://www.amazon.com/dp/B0CTVWG4HL) [**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Rosy Pink Mademoiselle Belle (0.24 Fl oz)**ColourPop**$11.02**4.7★**▲ 171%**](https://www.amazon.com/dp/B0G4NPT9MS) [**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Sparkling Opal Bright Ariel (0.24 Fl oz)**ColourPop**$11.00**4.7★**▲ 138%**](https://www.amazon.com/dp/B0G4NSC3R4) [**LUV HER Disney Princess Belle Girls Jewelry Set - Dress up 9 Piece Toy Jewelry Box Set with Bead Necklace Bracelet and Ring - Play Accessories - Ages 3+**LUV HER**$22.90**4.8★**▲ 133%**](https://www.amazon.com/dp/B0DMPM44VJ) [**ColourPop x Disney Princess Ultra Glossy Lip Gloss - High-Shine Non-Sticky & Hydrating Lip Gloss - Infused with Hyaluronic Acid Kakadu Plum & Cherry - Pinky Lilac Courageous Rapunzel (0.24 Fl oz)**ColourPop**$11.14**4.7★**▲ 116%**](https://www.amazon.com/dp/B0G4NS453L)
**~~View all trending →~~**
## **What buyers say about disney princess makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**15%
*“Great gift”*
**Quality-Overall**14%
*“A+ quality”*
**Color**13%
*“Cute colors”*
**Value For Money**10%
*“Great value”*
**Fun/Entertainment Experience**5%
*“Fun for kids”*
**Smell**5%
*“no weird smell”*
**Advertised Vs Actual Product**4%
*“Just as described”*
**Brightness/Shine/Glow**4%
*“The shimmer is pretty”*
**Size-Overall**4%
*“Just the right size”*
**Ease Of Use**3%
*“Very easy to use”*
### **What buyers complain about **
**Quality-Overall**9%
*“Horrible quality, some of the glitter things are missing on the cases, for the price and a gift, not worth it”*
**Size-Overall**8%
*“Super small”*
**Leak-Proof**7%
*“all leaked”*
**Durability**7%
*“Doesnt last”*
**Value For Money**7%
*“A little pricey for what you get”*
**Color**5%
*“is VERY pink tinted”*
**Ease Of Use**4%
*“HARD TO REMOVE”*
**Adhesion/Stickiness**3%
*“The glue on the plastic bubble didn't hold”*
**Ease Of Cleaning**3%
*“I attempted to remove it with water and stain remover and it did not work”*
**Allergies**3%
*“Allergens”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**9%
**Quality-Overall**8%
**Value For Money**8%
**Color**7%
**Leak-Proof**6%
**Product Condition**5%
**Smell**3%
**Functionality-Overall**3%
## **Common questions**
- **Is disney princess makeup profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 39 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the disney princess makeup niche?**
- 14 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in disney princess makeup?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Leak-Proof. The return rate is 0.9%.
- **When does demand for disney princess makeup peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the disney princess makeup niche?**
- Listings span $4.26–$34.59; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 4,311 reviews — the moat a new listing must climb.
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