---
title: "Disney Makeup — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/disney-makeup"
last_updated: "2026-08-10T21:00:01.752Z"
locale: en
meta:
description: "Niche score 44/100 · $14K/yr market · 103K searches/yr · $21.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $14K/yr market · 103K searches/yr · $21.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Disney Makeup — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **disney makeup**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 18Conversion 8Competition 77Returns 95Price range 60Avg price 92Brand share 44Review moat 82Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.69**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****357.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Price range**
**Good****$3.88–$144.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$14K**
$14K/yr · 103K searches
According to Flapen's Amazon United States niche tracking, disney makeup is a $14K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **disney makeup market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$65K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#11,185**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 78%
**Open market**
**17%**
- wet n wild36% - FHI Heat16% - Townley Girl13% - Disney9% - Bioworld5% - Wet Brush4% - Open — no brand owns it (10 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/disney-makeup/trend)
## **Top disney makeup search terms**
- **nightmare before christmas makeup**41K/yr-22.2%0.9% conv. - **nightmare before christmas makeup bag**11K/yr-21.0%1.5% conv. - **wet n wild nightmare before christmas**10K/yr-24.9%1.1% conv. - **nightmare before christmas makeup brushes**5K/yr+12.1%0.8% conv. - **nightmare before christmas perfume**5K/yr+40.8%0.1% conv. - **unbrush nightmare before christmas**8K/yr-20.3%8.2% conv. - **nightmare before christmas brush**4K/yr-17.8%3.4% conv. - **jack skellington makeup**5K/yr+6.7%0.3% conv. - **nightmare before christmas unbrush**4K/yr+16.3%5.0% conv. - **wet and wild nightmare before christmas**3K/yr-31.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/disney-makeup/search-terms)
## **Top disney makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5628%$1K12%$2K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**wet n wild Disney Nightmare Before Christmas Limited Edition PR Box - Coffin-Shaped Collectors Set with Eye Face & Body Makeup Color-Changing Lip Oils Tubing Mascara & More - Cruelty-Free**wet n wild**$59.00**4.8★3,245 rev](https://www.amazon.com/dp/B0DCQZT1QH) [2**FHI Heat UNbrush Nightmare Before Christmas Collection - Jack**FHI Heat**$18.50**4.7★741 rev](https://www.amazon.com/dp/B0DMTQJM1S) [3**Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.79**4.8★371 rev](https://www.amazon.com/dp/B0FKGQF6MS) [4**Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl**Townley Girl**$9.64**4.8★345 rev](https://www.amazon.com/dp/B0FKGM8R88) [5**FHI Heat UNbrush Nightmare Before Christmas Collection - Oogie Boogie**FHI Heat**$19.09**4.7★741 rev](https://www.amazon.com/dp/B0DMTR5H46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wet Brush Detangle & Style Duo Kit Sally (Nightmare Before Christmas) - Ultra-Soft IntelliFlex Bristles - Detangling Brush Glides Through Tangles For Wet & Dry Hair 1 Hair Brush & 1 Coil Scrunchie**Wet Brush**$15.18**50 rev11mo ago](https://www.amazon.com/dp/B0FLLHHK27) [**Wet Brush Detangle & Style Duo Kit Jack Skellington (Nightmare Before Christmas) - IntelliFlex Bristles - Detangling Brush Glides Through Tangles For Wet & Dry Hair 1 Hair Brush & 1 Coil Scrunchie**Wet Brush**$16.17**91 rev11mo ago](https://www.amazon.com/dp/B0FLLX427Y) [**Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.79**371 rev11mo ago](https://www.amazon.com/dp/B0FKGQF6MS) [**Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl**Townley Girl**$9.64**345 rev11mo ago](https://www.amazon.com/dp/B0FKGM8R88) [**WLWLGLUCK Portable Jack & Sally Themed Makeup Bag Before Xmas Nightmare Cosmetic Bag Jack Skellington & Sally Portable Travel Cosmetic Organizer- Cotton & Linen Water-Resistant 9.8x7 Inches**WLWLGLUCK**$11.77**106 rev1y ago](https://www.amazon.com/dp/B0DSQ48DRR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Nightmare Before Christmas Duffle Bag | Jack Skellington & Sally 16 Travel Bag | Overnight Weekender Bag with Shoulder Strap | Ages 3+**Fast Forward**$38.51**4.4★**▲ 460%**](https://www.amazon.com/dp/B0DFZ3JR7G) [**wet n wild Nightmare Before Christmas Lip & Cheek Color-On Lockdown**wet n wild**$3.88**4.0★**▲ 139%**](https://www.amazon.com/dp/B0DCRG6R1G) [**Tim Burtonss The Nightmare Before Christmas- 55 Well Eye Shadow Palette with Mirror for Girls Teens 13+ Includes 3 Highlighter and 2 Blush Shimmery and Matte Colors by Townley Girl**Townley Girl**$9.64**4.8★**▲ 130%**](https://www.amazon.com/dp/B0FKGM8R88) [**Nightmare Before Christmas The Sally Rag Doll Fragrance Perfume 3.4 fl oz**Nightmare Before Christmas**$60.89**4.1★**▲ 80%**](https://www.amazon.com/dp/B07653XPM5) [**Disney Tim Burtons The Nightmare Before Christmas 8-Piece Makeup Brushes Set for eyeshadow highlighter blush Soft Hairs Makeup Kit for Girls 8+ by Townley Girl**Townley Girl**$6.79**4.8★**▲ 75%**](https://www.amazon.com/dp/B0FKGQF6MS)
**~~View all trending →~~**
## **What buyers say about disney makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good Quality”*
**Color**10%
*“The colors are very pretty”*
**Value For Money**8%
*“Affordable”*
**Size-Overall**7%
*“Great fit”*
**Brush Quality**7%
*“Great brush”*
**Brightness/Shine/Glow**6%
*“The shimmery shades catch the light beautifully for that glamorous glow”*
**Design-Overall**4%
*“the designs are super cute”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Durability**4%
*“good durability”*
**Gifting Purpose**3%
*“Gift”*
### **What buyers complain about **
**Size-Overall**17%
*“Bigger than you think”*
**Material Quality**8%
*“feels very cheap like its a $5 brush being upsold made from slightly better plastic than printed plastic”*
**Quality-Overall**7%
*“I didnt expect high-end, premium performance and it doesnt deliver that,”*
**Value For Money**5%
*“they cost a little more than I like to spend on cards”*
**Durability**5%
*“also breaks easily”*
**Color**5%
*“I dont care for the color of either blush”*
**Weather Proof**3%
*“its impossible to get off now that its raining outside”*
**Advertised Vs Actual Product**3%
*“Came as described other than the bag was smooshed in the packaging”*
**Ease Of Application**3%
*“hard to apply”*
**Brightness/Shine/Glow**3%
*“Does not glow as much”*
### **Top return reasons **
**Size-Overall**43%
**Defective Material/Parts**6%
**Color**6%
**Material Quality**5%
**Design-Overall**4%
**Moist/Dry**4%
**Functionality-Overall**4%
**Quality-Overall**3%
**Length**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is disney makeup profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 40 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the disney makeup niche?**
- 16 brands and 58 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in disney makeup?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 0.9%.
- **When does demand for disney makeup peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the disney makeup niche?**
- Listings span $3.88–$144.44; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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