---
title: "Dish Cleaner — $216K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dish-cleaner"
last_updated: "2026-08-10T18:14:56.267Z"
locale: en
meta:
description: "Niche score 35/100 · $216K/yr market · 247K searches/yr · $7.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $216K/yr market · 247K searches/yr · $7.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dish Cleaner — $216K/yr Amazon US Niche (2026) - Flapen"
---
# **dish cleaner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 24Conversion 93Competition 18Returns 99Price range 11Avg price 21Brand share 0Review moat 9Quality gap 15
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$216K**
$216K/yr · 247K searches
**Growth**
**Bad****-1.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.58**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$2.66–$16.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****32,794.62**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dish cleaner is a $216K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dish cleaner market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$190K–$227K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**596**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Gain48% - Mrs. MEYER'S42% - Dawn8% - Ajax2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dish-cleaner/trend)
## **Top dish cleaner search terms**
- **gain dish soap**103K/yr-14.5%9.1% conv. - **gain dishwashing liquid**28K/yr-18.2%7.8% conv. - **mrs meyers peony**14K/yr+15.9%7.3% conv. - **dish soap gain**16K/yr-8.6%8.9% conv. - **meyers peony**9K/yr+24.1%9.9% conv. - **mrs meyers hand soap peony**6K/yr+36.3%20.6% conv. - **gain dish detergent**7K/yr+15.5%8.6% conv. - **hand and dish soap**7K/yr-1.1%0.2% conv. - **meyers hand soap peony**6K/yr+36.4%21.1% conv. - **dish and hand soap**6K/yr+11.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dish-cleaner/search-terms)
## **Top dish cleaner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$43K30%$65K40%$86K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gain Ultra Liquid Dish Soap Dishwashing Liquid Grease Removal Original Scent 38 Fl Oz (Pack of 1)**Gain**$3.70**4.7★6,527 rev](https://www.amazon.com/dp/B07C1PB5WV) [2**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.90**4.8★417 rev](https://www.amazon.com/dp/B08B2K6DNM) [3**MRS. MEYERS CLEAN DAY Hand Soap Peony Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.33**4.8★111,606 rev](https://www.amazon.com/dp/B0822LKVN6) [4**Gain Ultra Bleach Alternative Dishwashing Liquid Dish Soap Honey Berry Hula 21.6 fl oz**Gain**$3.70**4.7★8,391 rev](https://www.amazon.com/dp/B06X95V1DW) [5**MRS. MEYERS CLEAN DAY Hand Soap Peony Scent 12.5 Fl Oz Bottle**Mrs. MEYER'S**$4.56**4.7★23,877 rev](https://www.amazon.com/dp/B00X5NF4ZA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**120,638 rev5mo ago](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**500 rev5mo ago](https://www.amazon.com/dp/B0G35NX4G2) [**Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle**Ajax**$4.00**14,972 rev1y ago](https://www.amazon.com/dp/B0DB2T42JG) [**Dawn Gentle Clean EZ-Squeeze Dishwashing Liquid Dish Soap Pomegranate and Rose Water Scent 24.3 fl oz**Dawn**$4.98**2,895 rev1y ago](https://www.amazon.com/dp/B0DFPGFRTR) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.90**417 rev5y ago](https://www.amazon.com/dp/B08B2K6DNM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz**Dawn**$8.24**4.8★**▲ 160%**](https://www.amazon.com/dp/B0FX5X647R) [**Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz**Dawn**$3.72**4.8★**▲ 88%**](https://www.amazon.com/dp/B0G35NX4G2) [**MRS. MEYERS CLEAN DAY Liquid Hand Soap Refill Cruelty Free and Biodegradable Hand Wash Made with Essential Oils Peony Scent 33 oz**Mrs. MEYER'S**$8.90**4.8★**▲ 58%**](https://www.amazon.com/dp/B08B2K6DNM) [**MRS. MEYERS CLEAN DAY Hand Soap Peony Scent 12.5 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$12.33**4.8★**▲ 26%**](https://www.amazon.com/dp/B0822LKVN6) [**MRS. MEYERS CLEAN DAY Multi-Surface Everyday Cleaner Peony Scent 16 Fl Oz Bottle - 3 Pack**Mrs. MEYER'S**$14.06**4.8★**▲ 11%**](https://www.amazon.com/dp/B0822M8HZJ)
**~~View all trending →~~**
## **What buyers say about dish cleaner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**26%
*“Refreshing scent”*
**Value For Money**15%
*“Fair price”*
**Ease Of Cleaning**12%
*“cleans up beautifully”*
**Quality-Overall**8%
*“Excellent product”*
**De-Grease**8%
*“Cuts grease”*
**Size-Overall**3%
*“It is soo big lol I am so happy”*
**Advertised Vs Actual Product**3%
*“As Advertised”*
**Ease Of Use**3%
*“Perfect comes in handy”*
**Cleansing**2%
*“Cleans Wonderfully”*
**Efficiency**2%
*“THE EFFICIENCY OF THE PRODUCT”*
### **What buyers complain about **
**Smell**18%
*“Smells strange”*
**Size-Overall**15%
*“Bottle way smaller than expected”*
**Leak-Proof**5%
*“came leaking”*
**Ease Of Cleaning**5%
*“Hard to squeeze cleans and smells good”*
**Value For Money**4%
*“Too expensive”*
**Ease Of Use**4%
*“can be a little awkward to pour”*
**Dilute/Watery**3%
*“Changed product- watery”*
**Thickness**2%
*“It's as thick as dish soap”*
**Color**2%
*“The color was different”*
**De-Grease**2%
*“Does cut grease”*
### **Top return reasons **
**Leak-Proof**31%
**Smell**20%
**Size-Overall**17%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Color**3%
**Dilute/Watery**2%
**Product Condition**1%
**Functionality-Overall**1%
**Moist/Dry**1%
## **Common questions**
- **Is dish cleaner profitable to sell on Amazon United States?**
- The niche generates $216K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the dish cleaner niche?**
- 4 brands and 596 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dish cleaner?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.
- **When does demand for dish cleaner peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the dish cleaner niche?**
- Listings span $2.66–$16.56; the average listing price is $7.58 (sweet spot $15–$100). The average incumbent carries 32,795 reviews — the moat a new listing must climb.
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