---
title: "Dior Sauvage Cologne for Men — $10.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dior-sauvage-cologne-for-men"
last_updated: "2026-08-10T18:19:38.741Z"
locale: en
meta:
description: "Niche score 51/100 · $10.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $10.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dior Sauvage Cologne for Men — $10.0M/yr Amazon US Niche (2026) - Flapen"
---
# **dior sauvage cologne for men**
**Worth a look**
Shows a $10.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 100Growth 23Conversion 28Competition 39Returns 100Price range 38Avg price 68Brand share 0Review moat 21Quality gap 75
**Market size**
**Incredible****$10.0M**
$10.0M/yr · 3.7M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$121.31**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$21.54–$229.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,161.33**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dior sauvage cologne for men is a $10.0M/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dior sauvage cologne for men market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$7.3M–$9.7M**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#240**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Dior79% - CHRISTIAN DIOR16% - TKBJ3% - NovoGlow2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dior-sauvage-cologne-for-men/trend)
## **Top dior sauvage cologne for men search terms**
- **dior sauvage**1.3M/yr-4.8%1.5% conv. - **sauvage dior for men**948K/yr-5.8%1.9% conv. - **savage dior for men**491K/yr-6.4%1.9% conv. - **sauvage**193K/yr-0.5%1.3% conv. - **dior sauvage eau de parfum**72K/yr+66.7%1.5% conv. - **sauvage dior**111K/yr-11.6%1.1% conv. - **dior cologne for men**101K/yr-18.6%0.8% conv. - **sauvage cologne for men**43K/yr+22.9%2.6% conv. - **perfume dior para hombre**44K/yr-9.4%0.5% conv. - **dior cologne**42K/yr+11.5%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dior-sauvage-cologne-for-men/search-terms)
## **Top dior sauvage cologne for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.0M20%$2.0M30%$3.0M40%$4.0M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sauvage by Christian Dior for Men 0.34 oz Eau de Parfum Travel Size**Dior**$45.52**3.9★417 rev](https://www.amazon.com/dp/B0FG1Y1JQF) [2**CHRISTIAN DIOR Sauvage For Men Eau De Toilette Spray 6.8 Ounce**CHRISTIAN DIOR**$177.69**4.6★34,980 rev](https://www.amazon.com/dp/B01IYNHHBY) [3**Christian Dior Sauvage Eau De Toilette Spray 2 Fl Oz/ 60 Ml for Men By Christian Dior**Dior**$111.34**4.6★34,980 rev](https://www.amazon.com/dp/B07C1YNQDM) [4**Dior Sauvage Parfum Spray for Men 3.4 Ounces**Dior**$155.27**4.5★3,858 rev](https://www.amazon.com/dp/B07X5D6DH4) [5**Dior Eau de Toilette for Men 2 Ounce 60 ml**Dior**$110.09**4.6★34,980 rev](https://www.amazon.com/dp/B014MTG78S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TKBJ D.Sauvaange Elixir for Men Long Lasting Refreshing & Woody Spicy Cologne Premium Daily Fragrance for Men 3.4 Fl Oz (Inspired by Sauvge)**TKBJ**$89.01**7 rev4mo ago](https://www.amazon.com/dp/B0GQLR7Z7B) [**Dior Sauvage Eau Forte Parfum Mini Splash 0.34 Oz Miniature Travel Size**Dior**$41.48**195 rev1y ago](https://www.amazon.com/dp/B0FG1Z64NW) [**Sauvage by Christian Dior for Men 0.34 oz Eau de Parfum Travel Size**Dior**$45.52**417 rev1y ago](https://www.amazon.com/dp/B0FG1Y1JQF) [**TKBJ Cologne for Men Eau de Parfum Spray 3.4 Fl Oz / 100ml Fresh Spicy Woody Mens Fragrance with Citrus Bergamot Pepper & Amber Woods Long Lasting Perfume for Men Daily Wear & Gift**TKBJ**$83.82**111 rev1y ago](https://www.amazon.com/dp/B0DK1FTWYS) [**Salvage for Men 3.4 Oz Mens Eau De Toilette Spray Refreshing & Warm Masculine Scent for Daily Use Mens Casual Cologne Great Holiday Gift Smell Fresh All Day A Gift for Any Occasion**NovoGlow**$21.54**7,333 rev2y ago](https://www.amazon.com/dp/B0891N6VLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TKBJ D.Sauvaange Elixir for Men Long Lasting Refreshing & Woody Spicy Cologne Premium Daily Fragrance for Men 3.4 Fl Oz (Inspired by Sauvge)**TKBJ**$89.01**2.5★**▲ 278%**](https://www.amazon.com/dp/B0GQLR7Z7B) [**Christian Dior Sauvage Eau De Toilette Spray for Men 3.4 Fluid Ounce**Dior**$132.98**4.6★**▲ 200%**](https://www.amazon.com/dp/B000RO0NOW) [**Sauvage by Christian Dior for Men 0.34 oz Eau de Parfum Travel Size**Dior**$45.52**3.9★**▲ 122%**](https://www.amazon.com/dp/B0FG1Y1JQF) [**Dior sauvage elixir 60ml**Dior**$174.37**4.6★**▲ 69%**](https://www.amazon.com/dp/B09FY38T89) [**Christian Dior Sauvage Eau De Toilette Spray 2 Fl Oz/ 60 Ml for Men By Christian Dior**Dior**$111.34**4.6★**▲ 59%**](https://www.amazon.com/dp/B07C1YNQDM)
**~~View all trending →~~**
## **What buyers say about dior sauvage cologne for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**67%
*“Amazing scent”*
**Value For Money**8%
*“Good price”*
**Quality-Overall**6%
*“Decent cologne, and it last about 4 hours from a few feet”*
**Gifting Purpose**3%
*“Awesome Gift”*
**Durability**2%
*“lasts all day”*
**Advertised Vs Actual Product**2%
*“It was as advertised”*
**Size-Overall**2%
*“This is the perfect size as it can get through on your carry on”*
**Ease Of Use**1%
*“Not difficult or complicated at all”*
**Ease Of Application**1%
*“Easy application Kelowna is stronger than toilet water”*
**Design-Overall**1%
*“Elegant and seductive”*
### **What buyers complain about **
**Smell**32%
*“The scent is weak”*
**Size-Overall**26%
*“Extremely small”*
**Value For Money**15%
*“expensive”*
**Advertised Vs Actual Product**4%
*“Image of product is misleading”*
**Quality-Overall**3%
*“The quality was poor”*
**Durability**2%
*“not lasting”*
**Alcohol Content**2%
*“But it smells like alcohol”*
**Leak-Proof**2%
*“Bottle/sprayer leaks”*
**Dilute/Watery**1%
*“seemed as if it was watered down”*
**Strength**1%
*“Not as strong”*
## **Common questions**
- **Is dior sauvage cologne for men profitable to sell on Amazon United States?**
- The niche generates $10.0M/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dior sauvage cologne for men niche?**
- 4 brands and 67 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dior sauvage cologne for men?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for dior sauvage cologne for men peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dior sauvage cologne for men niche?**
- Listings span $21.54–$229.43; the average listing price is $121.31 (sweet spot $15–$100). The average incumbent carries 11,161 reviews — the moat a new listing must climb.
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