---
title: "Dior Lip Oil — $374K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dior-lip-oil"
last_updated: "2026-08-06T19:28:50.597Z"
locale: en
meta:
description: "Niche score 46/100 · $374K/yr market · 922K searches/yr · $37.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $374K/yr market · 922K searches/yr · $37.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dior Lip Oil — $374K/yr Amazon US Niche (2026) - Flapen"
---
# **dior lip oil**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 19Conversion 14Competition 64Returns 96Price range 82Avg price 95Brand share 2Review moat 35Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.32–$61.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$374K**
$374K/yr · 922K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,027.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dior lip oil is a $374K/yr Amazon United States market (922K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dior lip oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$376K–$469K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#479**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **50%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**89**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**0%**
- Dior88% - GECOMO5% - e.l.f.3% - Lancôme2% - LANEIGE1% - EADEM1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dior-lip-oil/trend)
## **Top dior lip oil search terms**
- **dior lip gloss**229K/yr+31.2%0.7% conv. - **dior lip oil**262K/yr-49.5%0.9% conv. - **dior lip**74K/yr-0.1%0.4% conv. - **gloss dior**87K/yr-23.2%0.3% conv. - **dior addict lip glow**49K/yr+3.4%0.7% conv. - **dior lip glow**37K/yr-12.7%0.9% conv. - **dior gloss**28K/yr-3.3%0.3% conv. - **lip gloss dior**25K/yr-7.7%0.4% conv. - **dior addict lip maximizer**16K/yr-2.1%1.4% conv. - **gloss dior original**22K/yr-5.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dior-lip-oil/search-terms)
## **Top dior lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$15K8%$30K12%$45K16%$60K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106**Dior**$22.41**3.0★90 rev](https://www.amazon.com/dp/B0F1JBM4RM) [2**Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$41.39**4.6★1,545 rev](https://www.amazon.com/dp/B0BWFWCLWR) [3**Christian Dior Addict Lip Glow Oil - 007 Raspberry Women Lip Oil 0.2 oz**Dior**$42.22**4.6★1,428 rev](https://www.amazon.com/dp/B0837Z2X24) [4**Dior Addict Lip Glow by Christian Dior in Sheer Natural Pink**Dior**$53.55**4.5★2,978 rev](https://www.amazon.com/dp/B00OKXF2WO) [5**Christian Addict Lip Maximizer Plumping Gloss Hydration #001 Pink 0.2 Ounce**Dior**$40.79**4.6★1,545 rev](https://www.amazon.com/dp/B0BSRYFNB3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dior Addict Lip Maximizer Lip Plumping Gloss # 001 PINK (MINI/SMALL/SAMPLE SIZE/TRAVEL SIZE) 2 ml / 0.06 fl oz- (NOTE THIS IS VERY SMALL) - 0106**Dior**$22.41**90 rev2y ago](https://www.amazon.com/dp/B0F1JBM4RM) [**Lancme Lip Idle Squalane-12 Butterglow Hydrating Lip Balm Instant Shine 24H Hydration and Buildable Color for Smooth & Moisturized Lips - 10 Pink H LA LA**Lancôme**$26.54**1,689 rev2y ago](https://www.amazon.com/dp/B0CTL1F8LW) [**e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-shine Finish Infused With Jojoba Oil Vegan & Cruelty-free Rose Envy**e.l.f.**$8.67**29,517 rev2y ago](https://www.amazon.com/dp/B0CMJZ8G6Y) [**Dior Addict Lip Maximizer Plumping Gloss (051 Nude Bloom)**Dior**$61.06**19 rev2y ago](https://www.amazon.com/dp/B0CJ5L496K) [**Christian Dior Addict Lip Glow #001 Pink 3.2 g**Dior**$49.24**429 rev3y ago](https://www.amazon.com/dp/B09CPCHR14)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dior Addict Lip Maximizer - 018 Intense Spice by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$41.76**4.6★**▲ 302%**](https://www.amazon.com/dp/B0BSRYBVMB) [**Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$41.39**4.6★**▲ 225%**](https://www.amazon.com/dp/B0BWFWCLWR) [**Dior Addict Lip Glow Color Awakening Lip Balm 0.11 oz**Dior**$50.23**4.5★**▲ 221%**](https://www.amazon.com/dp/B002789BAS) [**Dior Addict Lip Maximizer - 024 Intense Brick by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$39.22**4.6★**▲ 191%**](https://www.amazon.com/dp/B0BSRZKB7K) [**Dior Addict Lip Maximizer - 028 Dior 8 Intense by Christian Dior for Women - 0.2 oz Lip Gloss**Dior**$47.02**4.6★**▲ 156%**](https://www.amazon.com/dp/B0BSRXGXXD)
**~~View all trending →~~**
## **What buyers say about dior lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Cute color”*
**Soft Feel**12%
*“Soft and Smooth”*
**Moist/Dry**12%
*“hydrating”*
**Smell**7%
*“These lip balms smell absolutely amazing”*
**Brightness/Shine/Glow**6%
*“lots of shine”*
**Quality-Overall**6%
*“the bottle is also quality and really pretty”*
**Value For Money**4%
*“I think its definitely worth the price”*
**Texture/Consistency-Overall**3%
*“the texture is smooth”*
**Ease Of Application**3%
*“Love the applicator”*
**Advertised Vs Actual Product**2%
*“It does what it says it will do”*
### **What buyers complain about **
**Color**16%
*“Color did not match”*
**Size-Overall**11%
*“Small small”*
**Value For Money**9%
*“Little pricey”*
**Adhesion/Stickiness**7%
*“its quite sticky”*
**Smell**6%
*“weird chemical smell”*
**Leak-Proof**6%
*“Bottle leaks out your product”*
**Durability**5%
*“It doesnt last very long”*
**Moist/Dry**5%
*“Goes on dry”*
**Skin Health**3%
*“Product may burn your lips”*
**Oily/Greasy**2%
*“Did not like to greasy”*
### **Top return reasons **
**Color**45%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**6%
**Smell**4%
**Moist/Dry**4%
**Value For Money**4%
**Product Condition**4%
**Size-Overall**4%
**Leak-Proof**3%
**Functionality-Overall**2%
## **Common questions**
- **Is dior lip oil profitable to sell on Amazon United States?**
- The niche generates $374K/yr across 34 tracked products. 90-day search growth is -11.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dior lip oil niche?**
- 6 brands and 89 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dior lip oil?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for dior lip oil peak?**
- Demand peaks in Aug–Sep–Oct–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the dior lip oil niche?**
- Listings span $6.32–$61.06; the average listing price is $37.55 (sweet spot $15–$100). The average incumbent carries 3,027 reviews — the moat a new listing must climb.
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