---
title: "Trend — dimethicone oil for lice - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dimethicone-oil-for-lice/trend"
last_updated: "2026-08-10T18:20:46.715Z"
locale: en
meta:
  description: "Niche score 53/100 · $149K/yr market · 52K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $149K/yr market · 52K searches/yr. A concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — dimethicone oil for lice - Flapen"
---

# **dimethicone oil for lice**

**Worth a look**

Shows low returns (0.3%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Market size 32Growth 32Conversion 95Competition 25Returns 99Price range 83Avg price 95Brand share 44Review moat 44Quality gap 47

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$22.96**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.80–$39.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,063.53**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$149K**

$149K/yr · 52K searches

**Growth**

**Okay****+5.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend