---
title: "Dibs Beauty — $814K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dibs-beauty"
last_updated: "2026-08-10T20:05:43.852Z"
locale: en
meta:
description: "Niche score 46/100 · $814K/yr market · 1.3M searches/yr · $28.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $814K/yr market · 1.3M searches/yr · $28.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dibs Beauty — $814K/yr Amazon US Niche (2026) - Flapen"
---
# **dibs beauty**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 73Growth 23Conversion 26Competition 18Returns 84Price range 86Avg price 95Brand share 0Review moat 57Quality gap 60
**Avg price**
**Incredible****$28.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.37–$43.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$814K**
$814K/yr · 1.3M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,216.9**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dibs beauty is a $814K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dibs beauty market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$860K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**181**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Milani64% - BY MARIO36%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dibs-beauty/trend)
## **Top dibs beauty search terms**
- **makeup by mario**521K/yr-2.4%0.3% conv. - **milani cream bronzer**213K/yr-12.8%5.5% conv. - **milani bronzer**148K/yr-0.9%2.1% conv. - **make up by mario**94K/yr+3.0%0.3% conv. - **makeup by mario bronzer**79K/yr+2.7%1.3% conv. - **milani cheek kiss cream bronzer**52K/yr-20.9%7.1% conv. - **by mario makeup**47K/yr-5.9%0.3% conv. - **mario makeup**45K/yr-1.7%0.4% conv. - **by mario**26K/yr+4.2%0.3% conv. - **milani bronzer powder**19K/yr-3.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dibs-beauty/search-terms)
## **Top dibs beauty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$122K30%$244K45%$366K60%$489K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milani Cheek Kiss Cream Bronzer 110 - Hey Honey Vegan & Cruelty-Free Made in Korea Lightweight Glow Soft Matte Finish**Milani**$11.37**4.6★1,608 rev](https://www.amazon.com/dp/B0CNTYPSSZ) [2**Milani Cheek Kiss Cream Bronzer 120 - Spilling Tea Vegan & Cruelty-Free Made in Korea Lightweight Glow Soft Matte Finish**Milani**$11.76**4.6★1,608 rev](https://www.amazon.com/dp/B0CNV1H58Q) [3**MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size**BY MARIO**$36.46**4.3★10 rev](https://www.amazon.com/dp/B0GS3T5581) [4**Makeup by Mario SoftSculpt Cream Contour & Bronzer Shaping Stick - Light**BY MARIO**$40.66**4.3★24 rev](https://www.amazon.com/dp/B0FLBB49HY) [5**MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size**BY MARIO**$34.82**3.9★53 rev](https://www.amazon.com/dp/B0G67867FM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size**BY MARIO**$36.46**10 rev4mo ago](https://www.amazon.com/dp/B0GS3T5581) [**MAKEUP BY MARIO Softsculpt Transforming Skin Enhancer in Light-Medium Shade - Radiant Finish for Light to Light-Medium Skin Tones - Full Size 0.18 ounces 5 grams**BY MARIO**$43.41**7 rev5mo ago](https://www.amazon.com/dp/B0GL4P258D) [**MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size**BY MARIO**$34.82**53 rev7mo ago](https://www.amazon.com/dp/B0G67867FM) [**Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Tuscan Tan**Milani**$12.75**4,376 rev7mo ago](https://www.amazon.com/dp/B0G59VLTWP) [**Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Sicilian Sunset**Milani**$12.81**4,376 rev7mo ago](https://www.amazon.com/dp/B0G59YLCVY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Sicilian Sunset**Milani**$12.81**4.5★**▲ 177%**](https://www.amazon.com/dp/B0G59YLCVY) [**MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer in Medium Shade 3-in-1 Cream Bronzer Balm Light to Med Coverage Dewy Finish Non-Comedogenic Weightless Face Sculpting Balm Full Size**BY MARIO**$36.46**4.3★**▲ 159%**](https://www.amazon.com/dp/B0GS3T5581) [**Milani Baked Bronzer - Long-Lasting Powder for Natural Sun-Kissed Glow- Lightweight Buildable & Streak-Free Makeup with Radiant Finish- Talc-Free Vegan & Cruelty-Free Made in Italy Tuscan Tan**Milani**$12.75**4.5★**▲ 56%**](https://www.amazon.com/dp/B0G59VLTWP) [**MAKEUP BY MARIO Rosewood Glow Lip Kit Mini MoistureGlow Plumping Lip Serum & Ultra Suede Sculpting Lip Pencil Rich Mauve Hydrating Plumping Lip Duo Travel Size**BY MARIO**$34.82**3.9★**▲ 21%**](https://www.amazon.com/dp/B0G67867FM) [**MAKEUP BY MARIO Softsculpt Transforming Skin Enhancer in Light-Medium Shade - Radiant Finish for Light to Light-Medium Skin Tones - Full Size 0.18 ounces 5 grams**BY MARIO**$43.41**4.8★**▲ 17%**](https://www.amazon.com/dp/B0GL4P258D)
**~~View all trending →~~**
## **What buyers say about dibs beauty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“Perfect color”*
**Quality-Overall**11%
*“Excellent Product”*
**Soft Feel**11%
*“Smooth and creamy”*
**Suitability Combination Skin**10%
*“It blends so easily on your skin”*
**Brightness/Shine/Glow**6%
*“it added a pretty glow”*
**Texture/Consistency-Overall**6%
*“its the perfect consistency”*
**Ease Of Application**4%
*“so it's easy to start with a light application”*
**Ease Of Use**4%
*“Blends easy”*
**Gifting Purpose**3%
*“considering this is a free kit that Sephora offers for birthday gifts”*
**Value For Money**2%
*“Good price”*
### **What buyers complain about **
**Value For Money**17%
*“not worth the money”*
**Color**13%
*“isnt orange at all”*
**Size-Overall**7%
*“Not the standard size”*
**Advertised Vs Actual Product**5%
*“To charge me $29 for a sample size item is misleading”*
**Product Condition**5%
*“CRACKED AND POSSIBLY USED”*
**Quality-Overall**5%
*“affordable products were often not great”*
**Smell**3%
*“This smells rancid”*
**Ease Of Application**3%
*“you cant apply it”*
**Durability**3%
*“Doesnt Last”*
**Residue**3%
*“Finger prints in Product”*
### **Top return reasons **
**Color**59%
**Advertised Vs Actual Product**8%
**Product Condition**5%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
**Functionality-Overall**3%
**Size-Overall**2%
**Value For Money**2%
**Adhesion/Stickiness**2%
**Weight Light**1%
## **Common questions**
- **Is dibs beauty profitable to sell on Amazon United States?**
- The niche generates $814K/yr across 10 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dibs beauty niche?**
- 2 brands and 181 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dibs beauty?**
- Top complaints mined from reviews: Value For Money, Color, Size-Overall. The return rate is 1.6%.
- **When does demand for dibs beauty peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the dibs beauty niche?**
- Listings span $11.37–$43.41; the average listing price is $28.66 (sweet spot $15–$100). The average incumbent carries 1,217 reviews — the moat a new listing must climb.
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