---
title: "Dexeryl Cream — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dexeryl-cream"
last_updated: "2026-08-10T21:00:28.448Z"
locale: en
meta:
description: "Niche score 36/100 · $93K/yr market · 64K searches/yr · $28.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $93K/yr market · 64K searches/yr · $28.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dexeryl Cream — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **dexeryl cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 7Conversion 59Competition 2Returns 95Price range 95Avg price 95Brand share 0Review moat 73Quality gap 28
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.93**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.08–$45.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****590.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 64K searches
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dexeryl cream is a $93K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dexeryl cream market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$116K–$145K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#2,857**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **17%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- DEXERYL77% - Hengulus16% - KHUNDA4% - Pierre Latouche3%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -36.3% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dexeryl-cream/trend)
## **Top dexeryl cream search terms**
- **dexeryl cream**37K/yr-40.2%6.1% conv. - **dexeryl**20K/yr-20.4%4.5% conv. - **dexeryl emollient cream**4K/yr-44.2%8.3% conv. - **dexeryl body lotion**2K/yr-93.3%5.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dexeryl-cream/search-terms)
## **Top dexeryl cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$14K30%$28K45%$42K60%$56K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEXERYL Creme 250 g Cream**DEXERYL**$18.08**4.6★633 rev](https://www.amazon.com/dp/B00E5A3H88) [2**DEXERYL Creme 500 g Cream**Hengulus**$25.88**4.7★1,435 rev](https://www.amazon.com/dp/B0098G931Y) [3**DEXERYL Cream 500g - Moisturizing Skin Care - Repair Dry and Irritated Skin**DEXERYL**$34.72**4.9★42 rev](https://www.amazon.com/dp/B0GKQ4Y7S2) [4**Pierre Fabre Dexeryl Cream 250g**DEXERYL**$18.35**4.6★1,373 rev](https://www.amazon.com/dp/B002M095AC) [5**Dexeryl Dermatological Cream 500g - Atopic Dermatitis Give to Gift**KHUNDA**$45.68**4.4★32 rev](https://www.amazon.com/dp/B00NSJDNPE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DEXERYL Cream 500g - Moisturizing Skin Care - Repair Dry and Irritated Skin**DEXERYL**$34.72**42 rev7y ago](https://www.amazon.com/dp/B0GKQ4Y7S2) [**Pierre Fabre Dexeryl 500g - Moisturizing Cream - Skin Care - Repair Dry and Irritated Skin**Pierre Latouche**$30.91**27 rev7y ago](https://www.amazon.com/dp/B07K2K97Y9) [**DEXERYL Creme 250 g Cream**DEXERYL**$18.08**633 rev10y ago](https://www.amazon.com/dp/B00E5A3H88) [**Dexeryl Dermatological Cream 500g - Atopic Dermatitis Give to Gift**KHUNDA**$45.68**32 rev11y ago](https://www.amazon.com/dp/B00NSJDNPE) [**DEXERYL Creme 500 g Cream**Hengulus**$25.88**1,435 rev13y ago](https://www.amazon.com/dp/B0098G931Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEXERYL Cream 500g - Moisturizing Skin Care - Repair Dry and Irritated Skin**DEXERYL**$34.72**4.9★**▲ 223%**](https://www.amazon.com/dp/B0GKQ4Y7S2) [**DEXERYL Creme 250 g Cream**DEXERYL**$18.08**4.6★**▲ 56%**](https://www.amazon.com/dp/B00E5A3H88) [**Dexeryl Dermatological Cream 500g - Atopic Dermatitis Give to Gift**KHUNDA**$45.68**4.4★**▲ 19%**](https://www.amazon.com/dp/B00NSJDNPE) [**Pierre Fabre Dexeryl Cream 250g**DEXERYL**$18.35**4.6★**▼ 11%**](https://www.amazon.com/dp/B002M095AC) [**Pierre Fabre Dexeryl 500g - Moisturizing Cream - Skin Care - Repair Dry and Irritated Skin**Pierre Latouche**$30.91**4.3★**▼ 47%**](https://www.amazon.com/dp/B07K2K97Y9)
**~~View all trending →~~**
## **What buyers say about dexeryl cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**28%
*“Put on while still wet from the shower”*
**Quality-Overall**25%
*“Good product”*
**Suitability Combination Skin**13%
*“Good for eczema prone skin”*
**Advertised Vs Actual Product**10%
*“Product met my expectations”*
**Value For Money**10%
*“Still a good price for the size”*
**Durability**5%
*“it lasts for quite a while”*
**Soft Feel**3%
*“Soft Skin”*
### **What buyers complain about **
**Smell**25%
*“No scent”*
**Moist/Dry**13%
*“My hands and body never stay moisturized”*
### **Top return reasons **
**Leak-Proof**14%
**Functionality-Overall**10%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**10%
**Moist/Dry**8%
**Value For Money**8%
**Texture/Consistency-Overall**8%
**Ingredients-Overall**4%
**Contamination**4%
**Motor Power**4%
## **Common questions**
- **Is dexeryl cream profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 6 tracked products. 90-day search growth is -36.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the dexeryl cream niche?**
- 4 brands and 40 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dexeryl cream?**
- Top complaints mined from reviews: Smell, Moist/Dry. The return rate is 1.0%.
- **What does it cost to enter the dexeryl cream niche?**
- Listings span $18.08–$45.68; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.
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