---
title: "Dexe Black Hair Shampoo — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dexe-black-hair-shampoo"
last_updated: "2026-08-10T18:19:37.950Z"
locale: en
meta:
description: "Niche score 41/100 · $28K/yr market · 39K searches/yr · $14.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $28K/yr market · 39K searches/yr · $14.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dexe Black Hair Shampoo — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **dexe black hair shampoo**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 21Conversion 57Competition 16Returns 95Price range 49Avg price 74Brand share 28Review moat 49Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,603**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$7.08–$22.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$28K**
$28K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, dexe black hair shampoo is a $28K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dexe black hair shampoo market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$37K–$45K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#1,963**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**8%**
- ECOFAN38% - Vedora21% - Agthyuve11% - Dexe9% - Amzfly9% - SUPGUDER4% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
1K750Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dexe-black-hair-shampoo/trend)
## **Top dexe black hair shampoo search terms**
- **dexe black hair shampoo**28K/yr-16.1%5.8% conv. - **dexe**10K/yr+23.6%1.1% conv. - **dexe black hair shampoo for men**384/yr-46.8%12.1% conv. - **dexe black hair shampoo for women**403/yr-48.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dexe-black-hair-shampoo/search-terms)
## **Top dexe black hair shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 PCS Dexe Black Hair Shampoo Instant Hair Dye for Men Women Black Color - Simple to Use - Hair Dye Permanent - Last 30 days - Natural Ingredients Hair Dye Shampoo Great Choice for Woman&Man**ECOFAN**$10.02**4.3★3,334 rev](https://www.amazon.com/dp/B083NXT1KC) [2**Vedora Instant Black Hair Shampoo 400ml - Semi-Permanent DeXe black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women**Vedora**$15.75**4.5★165 rev](https://www.amazon.com/dp/B0CKQ5VJP8) [3**Dexe Hair Dye Shampoo 14.1 Fl Oz Gray Hair Coverage Black Hair Dye Hair Color Shampoo Black Hair Shampoo for Men & Women**Agthyuve**$20.94**4.3★1,014 rev](https://www.amazon.com/dp/B09B9785X3) [4**Amzfly Instant Black Botanical Hair Shampoo - Gentle Ammonia-Free Unisex Formula 3-in-1 for 100% White Coverage Lasts 30 Days (Black)**Amzfly**$13.52**4.2★144 rev](https://www.amazon.com/dp/B09SNTNTLB) [5**Signature Dexe Black Hair Shampoo 400 ML Instant Hair Blackening Dye for Men Women Black Color - Simple to Use - Lasts 30 Days - Fast Acting Natural Ingredients - Signature Bundle by Maani**Dexe**$15.37**4.2★313 rev](https://www.amazon.com/dp/B09234YWZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VedoAID Instant Black Hair Shampoo 400ml - Semi-Permanent D E X E black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women**VedoAID**$10.59**30 rev2y ago](https://www.amazon.com/dp/B0G3515VYM) [**Vedora Instant Black Hair Shampoo 400ml - Semi-Permanent DeXe black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women**Vedora**$15.75**165 rev2y ago](https://www.amazon.com/dp/B0CKQ5VJP8) [**IIIMEIDU Black Hair Dye Shampoo 3 in 1 for Gray Hair Herbal Ingredients Shampoo Black Hair Dye for Women Men Grey Coverage Shampoo 500ml**IIIMEIDU**$22.55**3,517 rev3y ago](https://www.amazon.com/dp/B0CHJT9RJC) [**Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml**Bablabear**$21.81**8,487 rev3y ago](https://www.amazon.com/dp/B0BZ45SNLR) [**Signature Dexe Black Hair Shampoo 400 ML Instant Hair Blackening Dye for Men Women Black Color - Simple to Use - Lasts 30 Days - Fast Acting Natural Ingredients - Signature Bundle by Maani**Dexe**$15.37**313 rev3y ago](https://www.amazon.com/dp/B09234YWZB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**IIIMEIDU Black Hair Dye Shampoo 3 in 1 for Gray Hair Herbal Ingredients Shampoo Black Hair Dye for Women Men Grey Coverage Shampoo 500ml**IIIMEIDU**$22.55**4.4★**▲ 130%**](https://www.amazon.com/dp/B0CHJT9RJC) [**VedoAID Instant Black Hair Shampoo 400ml - Semi-Permanent D E X E black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women**VedoAID**$10.59**3.8★**▲ 78%**](https://www.amazon.com/dp/B0G3515VYM) [**Instant Black Hair Shampoo gentle botanical formula - ammonia free - unisex hair color shampoo - quick and easy - lasts 30 days 3-in-1 black hair color (200ml Bottle)**Amzfly**$16.57**4.3★**▲ 59%**](https://www.amazon.com/dp/B0BBGKMQ3P) [**Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml**Bablabear**$21.81**4.3★**▲ 30%**](https://www.amazon.com/dp/B0BZ45SNLR) [**10 PCS Dexe Black Hair Shampoo Instant Hair Dye for Men Women Black Color - Simple to Use - Hair Dye Permanent - Last 30 days - Natural Ingredients Hair Dye Shampoo Great Choice for Woman&Man**ECOFAN**$10.02**4.3★**— 3%**](https://www.amazon.com/dp/B083NXT1KC)
**~~View all trending →~~**
## **What buyers say about dexe black hair shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality and it restored my natural hair type from dryness to healthier hairstyles”*
**Ease Of Use**13%
*“EASY TO USE”*
**Color**11%
*“The color looked natural”*
**Ease Of Application**6%
*“consistency of application”*
**Coverage**5%
*“Nice even coverage”*
**Suitability Colored Hair**5%
*“Excellent color shampoo that leaves the hair very dark”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Smell**3%
*“No ugly smell or scent”*
**Value For Money**3%
*“Worth every penny”*
**Soft Feel**2%
*“my hair feels soft”*
### **What buyers complain about **
**Color**12%
*“However, black was too dark”*
**Allergies**11%
*“It gave me a rash”*
**Hair Related**8%
*“It also makes ur hair super hard”*
**Functionality-Overall**7%
*“Didnt work”*
**Suitability Colored Hair**6%
*“Bad quality my hair turn to yellow color”*
**Stain Resistance**5%
*“now they look stained black”*
**Durability**3%
*“Damaged and breaking my hair”*
**Quality-Overall**3%
*“Cheap Thrill”*
**Ease Of Cleaning**3%
*“the shower needs a good scrubbing after”*
**Smell**2%
*“It had a bit of chemical smell”*
### **Top return reasons **
**Color**27%
**Suitability Colored Hair**13%
**Advertised Vs Actual Product**9%
**Functionality-Overall**9%
**Damage/Burn Hair**5%
**Leak-Proof**4%
**Ingredients-Overall**4%
**Value For Money**3%
**Dilute/Watery**2%
**Stain Resistance**2%
## **Common questions**
- **Is dexe black hair shampoo profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 11 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dexe black hair shampoo niche?**
- 9 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in dexe black hair shampoo?**
- Top complaints mined from reviews: Color, Allergies, Hair Related. The return rate is 0.9%.
- **When does demand for dexe black hair shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the dexe black hair shampoo niche?**
- Listings span $7.08–$22.55; the average listing price is $14.93 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
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