---
title: "Devacurl Supercream — $285K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/devacurl-supercream"
last_updated: "2026-08-10T18:13:45.931Z"
locale: en
meta:
description: "Niche score 56/100 · $285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $285K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Devacurl Supercream — $285K/yr Amazon US Niche (2026) - Flapen"
---
# **devacurl supercream**
**Worth a look**
Shows a sweet-spot price point ($30.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 50Growth 34Conversion 79Competition 39Returns 85Price range 89Avg price 95Brand share 0Review moat 75Quality gap 77
**Avg price**
**Incredible****$30.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.56–$57.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****495.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$285K**
$285K/yr · 116K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, devacurl supercream is a $285K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **devacurl supercream market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$244K–$305K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#375**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**0%**
- SEEN75% - No nothing20% - Paul Mitchell2% - Aveda1% - FRAGFRE1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/devacurl-supercream/trend)
## **Top devacurl supercream search terms**
- **seen**45K/yr+10.8%5.6% conv. - **seen hair products**27K/yr-4.7%8.4% conv. - **fragrance free heat protectant for hair**10K/yr+3.7%2.7% conv. - **seen blow out cream**7K/yr+50.8%16.6% conv. - **fragrance free heat protectant**8K/yr-29.3%1.9% conv. - **no nothing heat protection spray**5K/yr+37.2%10.1% conv. - **unscented heat protectant for hair**4K/yr-17.5%3.9% conv. - **seen blow out cream fragrance free**2K/yr+55.2%21.5% conv. - **four reasons no nothing heat protection spray**3K/yr+9.1%8.6% conv. - **seen hair**3K/yr+19.8%8.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/devacurl-supercream/search-terms)
## **Top devacurl supercream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$57K30%$85K40%$114K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SEEN Blow-Out Creme Fragrance Free - Non-Comedogenic Blow-Out Hair Cream - Dermatologist-Developed - Reduces Frizz- Heat Protectant- Safe for Sensitive Eczema & Acne Prone Skin**SEEN**$27.75**4.4★675 rev](https://www.amazon.com/dp/B0B2QLD4TN) [2**No Nothing Heat Protection Spray for Hair Fragrance Free Hypoallergenic Aerosol Hair Heat Protectant Spray Humidity and Thermal Protector Up to 450F Lightweight Shine for All Hair Types 4.97 oz**No nothing**$26.59**4.1★581 rev](https://www.amazon.com/dp/B08T9M6XRW) [3**SEEN Leave-In Conditioner Fragrance Free - Leave-In Hair Conditioner & Heat Protectant - Detangles & Hydrates- Formulated without Parabens Sulfates or Phthalate**SEEN**$27.87**4.6★428 rev](https://www.amazon.com/dp/B0DF87DHLP) [4**SEEN Shampoo & Conditioner Bundle Fragrance-Free - Non-Comedogenic Hair Care Set Dermatologist-Developed Safe for Sensitive Eczema & Acne-Prone Skin**SEEN**$57.33**4.4★564 rev](https://www.amazon.com/dp/B0DHLPX5X7) [5**SEEN Curly Creme Fragrance Free - Non-Comedogenic Curl Defining Styling Hair Cream - Dermatologist-Developed - Anti-Frizz- Heat Protectant - Safe for Sensitive Skin**SEEN**$28.07**4.3★827 rev](https://www.amazon.com/dp/B0B2QP8GQ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**No nothing Sensitive Heat Protection Spray for Hair - Heat Protectant Spray for Women - Vegan Unscented Fragrance Free - Travel Size Frizz Control & Thermal Heat Protection**No nothing**$12.97**581 rev10mo ago](https://www.amazon.com/dp/B0FPMFDW37) [**SEEN Frizz + Repair Treatment Mask - Fragrance Free - Fights Frizz Repairs Damage for Stronger Smoother Healthier-Looking Hair - Safe for Sensitive Skin**SEEN**$34.60**67 rev11mo ago](https://www.amazon.com/dp/B0FJ9DXPSW) [**Paul Mitchell Clear Smoothing Serum Blowout Primer Fragrance Free For Sensitive Scalp + Skin 0.85 fl oz**Paul Mitchell**$11.56**221 rev1y ago](https://www.amazon.com/dp/B0F616YKSY) [**SEEN Shampoo & Conditioner Bundle Fragrance-Free - Non-Comedogenic Hair Care Set Dermatologist-Developed Safe for Sensitive Eczema & Acne-Prone Skin**SEEN**$57.33**564 rev1y ago](https://www.amazon.com/dp/B0DHLPX5X7) [**SEEN Leave-In Conditioner Fragrance Free - Leave-In Hair Conditioner & Heat Protectant - Detangles & Hydrates- Formulated without Parabens Sulfates or Phthalate**SEEN**$27.87**428 rev1y ago](https://www.amazon.com/dp/B0DF87DHLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No nothing Sensitive Heat Protection Spray for Hair - Heat Protectant Spray for Women - Vegan Unscented Fragrance Free - Travel Size Frizz Control & Thermal Heat Protection**No nothing**$12.97**4.1★**▲ 107%**](https://www.amazon.com/dp/B0FPMFDW37) [**Paul Mitchell Clear Smoothing Serum Blowout Primer Fragrance Free For Sensitive Scalp + Skin 0.85 fl oz**Paul Mitchell**$11.56**4.4★**▲ 38%**](https://www.amazon.com/dp/B0F616YKSY) [**No nothing Moisture Detangling Mist Fragrance Free Leave In Conditioner Spray & Heat Protectant for Hair Hypoallergenic Detangler Spray for Sensitive Scalp & Dry Hair 8.5 fl oz**No nothing**$25.01**4.1★**▲ 35%**](https://www.amazon.com/dp/B08T9HJVHF) [**SEEN Travel Trio Fragrance Free - Non-Comedogenic Blow-Out Hair Cream Shampoo & Conditioner Set - Dermatologist-Developed- Reduces Frizz- Heat Protectant- Safe for Sensitive & Acne-Prone Skin**SEEN**$34.91**4.4★**▲ 30%**](https://www.amazon.com/dp/B0C3WK7137) [**SEEN Blow-Out Creme Fragrance Free - Non-Comedogenic Blow-Out Hair Cream - Dermatologist-Developed - Reduces Frizz- Heat Protectant- Safe for Sensitive Eczema & Acne Prone Skin**SEEN**$27.75**4.4★**▲ 21%**](https://www.amazon.com/dp/B0B2QLD4TN)
**~~View all trending →~~**
## **What buyers say about devacurl supercream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**13%
*“It is fragrance free”*
**Soft Feel**11%
*“hair is soft”*
**Quality-Overall**9%
*“Great hair product”*
**Allergies**6%
*“Not irritating the skin at all”*
**Moist/Dry**5%
*“Gentle and hydrating”*
**Efficiency**4%
*“Effective”*
**Weight Light**3%
*“I really Like this its not too heavy”*
**Hair Styling**3%
*“It made the hair straight and smooth”*
**Value For Money**3%
*“Worth buying”*
**Suitability Curly Hair**3%
*“Helps control frizzy hair”*
### **What buyers complain about **
**Smell**13%
*“NO Scent”*
**Allergies**12%
*“ITCHY”*
**Value For Money**9%
*“Expensive”*
**Moist/Dry**6%
*“completely dried it out”*
**Oily/Greasy**4%
*“Oily”*
**Hair Related**3%
*“it didn't work for my hair”*
**Size-Overall**2%
*“Its small amount”*
**Thickness**2%
*“It is so thick”*
**Ease Of Use**2%
*“That would be mighty hard to accomplish”*
**Adhesion/Stickiness**2%
*“Disappointing smell and stickiness”*
### **Top return reasons **
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Suitability Short Hair**9%
**Smell**9%
**Moist/Dry**8%
**Oily/Greasy**6%
**Leak-Proof**4%
**Value For Money**4%
**Damage/Burn Hair**4%
**Size-Overall**4%
## **Common questions**
- **Is devacurl supercream profitable to sell on Amazon United States?**
- The niche generates $285K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the devacurl supercream niche?**
- 5 brands and 10 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in devacurl supercream?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.5%.
- **When does demand for devacurl supercream peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the devacurl supercream niche?**
- Listings span $11.56–$57.33; the average listing price is $30.51 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.
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