---
title: "Deva Curl Shampoo and Conditioner — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deva-curl-shampoo-and-conditioner"
last_updated: "2026-08-11T05:57:26.593Z"
locale: en
meta:
description: "Niche score 46/100 · $35K/yr market · 8K searches/yr · $35.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $35K/yr market · 8K searches/yr · $35.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deva Curl Shampoo and Conditioner — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **deva curl shampoo and conditioner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 41Conversion 94Competition 22Returns 96Price range 90Avg price 95Brand share 0Review moat 68Quality gap 40
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$12.72–$50.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****777.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$35K**
$35K/yr · 8K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deva curl shampoo and conditioner is a $35K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deva curl shampoo and conditioner market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#472**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- DevaCurl97% - Love Ur Curls3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.
450350Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deva-curl-shampoo-and-conditioner/trend)
## **Top deva curl shampoo and conditioner search terms**
- **deva curl shampoo and conditioner**6K/yr+12.7%7.5% conv. - **deva curl low poo shampoo**2K/yr+17.3%23.1% conv. - **diva curls shampoo and conditioner**323/yr-13.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deva-curl-shampoo-and-conditioner/search-terms)
## **Top deva curl shampoo and conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture 12 fl. oz.**DevaCurl**$27.64**4.3★925 rev](https://www.amazon.com/dp/B097F92KR7) [2**DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture Green Oasis 32 fl. oz.**DevaCurl**$48.11**4.3★925 rev](https://www.amazon.com/dp/B097F9X82M) [3**DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 32 Fl Oz**DevaCurl**$47.85**4.6★1,067 rev](https://www.amazon.com/dp/B097FFNFZQ) [4**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.**DevaCurl**$46.75**4.6★938 rev](https://www.amazon.com/dp/B097FC5PNY) [5**DevaCurl OG Kit | Original Curl Routine | No Poo Original | One Condition Original | Styling Cream | Travel Sizes**DevaCurl**$29.11**4.3★52 rev](https://www.amazon.com/dp/B0FNS3D8NM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DevaCurl OG Kit | Original Curl Routine | No Poo Original | One Condition Original | Styling Cream | Travel Sizes**DevaCurl**$29.11**52 rev10mo ago](https://www.amazon.com/dp/B0FNS3D8NM) [**Love Ur Curls Shampoo and Conditioner Moisturizing and Scalp Cleansing for Curly Wavy or Kinky Coily Hair Vegan and Silicone Free**Love Ur Curls**$39.09**821 rev4y ago](https://www.amazon.com/dp/B0DLLF7MYZ) [**DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture 12 fl. oz.**DevaCurl**$27.64**925 rev4y ago](https://www.amazon.com/dp/B097F92KR7) [**DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture Green Oasis 32 fl. oz.**DevaCurl**$48.11**925 rev4y ago](https://www.amazon.com/dp/B097F9X82M) [**DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 32 Fl Oz**DevaCurl**$47.85**1,067 rev4y ago](https://www.amazon.com/dp/B097FFNFZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 12 fl. oz**DevaCurl**$28.02**4.6★**▲ 120%**](https://www.amazon.com/dp/B097FCPX51) [**DevaCurl CurlBond Re-Coiling Mild Lather Cleanser Cozy Getaway 12 fl. oz.**DevaCurl**$28.67**4.5★**▲ 71%**](https://www.amazon.com/dp/B097NB98ZB) [**DevaCurl No-Poo Decadence Non-Lathering Cleanser for Ultra-Rich Moisture Green Oasis 32 fl. oz**DevaCurl**$50.79**4.6★**▲ 66%**](https://www.amazon.com/dp/B097FBR2GZ) [**DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture 3 fl. oz**DevaCurl**$12.72**4.6★**▲ 58%**](https://www.amazon.com/dp/B097FC6VX2) [**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.**DevaCurl**$28.44**4.5★**▲ 31%**](https://www.amazon.com/dp/B097FC231C)
**~~View all trending →~~**
## **What buyers say about deva curl shampoo and conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Styling**17%
*“the curls were more defined”*
**Smell**14%
*“Great fragrance”*
**Suitability Curly Hair**13%
*“I had naturally curly hair most of my life”*
**Quality-Overall**10%
*“Great price for quality of product”*
**Value For Money**5%
*“Great price for quality of product”*
**Cleansing**5%
*“Clean Feeling Hair”*
**Suitability Straight Hair**5%
*“it is not bad considering my hair didnt fall out”*
**Soft Feel**5%
*“Great Cleanser for Soft”*
**Hair Growth**5%
*“If you have curly hair Diva Curl products are great for your hair health and curl definition”*
**Wig/Artificial Hair Quality**3%
*“Super soft curls”*
### **What buyers complain about **
**Ease Of Use**10%
*“the bottles arent the easiest to get product out of”*
**Moist/Dry**9%
*“My hair was still kind of dry because I may need a stronger shampoo”*
**Hair Related**9%
*“This shampoo and conditioner has completely changed the texture of my hair”*
**Ease Of Cleaning**9%
*“Doesnt clean hair unless you used 5x the reg amt”*
**Smell**8%
*“However I dont love the scent”*
**Value For Money**8%
*“every product is very pricey”*
**Allergies**5%
*“I seem to be allergic to it”*
**Suitability Curly Hair**3%
*“Didn't like this for my curly hair”*
**Ingredients-Overall**3%
*“Ingredient change for the worse”*
**Suitability Winter Weather**3%
*“not as well as it will once winter is over because its with all the heat”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Size-Overall**13%
**Smell**12%
**Functionality-Overall**10%
**Suitability Short Hair**9%
**Value For Money**6%
**Moist/Dry**4%
**Damage/Burn Hair**3%
**Hair Related**3%
**Oily/Greasy**3%
## **Common questions**
- **Is deva curl shampoo and conditioner profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the deva curl shampoo and conditioner niche?**
- 2 brands and 3 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deva curl shampoo and conditioner?**
- Top complaints mined from reviews: Ease Of Use, Moist/Dry, Hair Related. The return rate is 0.9%.
- **When does demand for deva curl shampoo and conditioner peak?**
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the deva curl shampoo and conditioner niche?**
- Listings span $12.72–$50.79; the average listing price is $35.63 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.
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