---
title: "Products — deva curl hair products - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deva-curl-hair-products/products"
last_updated: "2026-08-10T20:04:01.408Z"
locale: en
meta:
  description: "Niche score 63/100 · $1.1M/yr market · 393K searches/yr · $30.03 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $1.1M/yr market · 393K searches/yr · $30.03 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — deva curl hair products - Flapen"
---

# **deva curl hair products**

**Launch it**

A $1.1M/yr market growing +13.2% this quarter with returns at 1.1% — clears our launch bar.

Market size 79Growth 42Conversion 84Competition 63Returns 92Price range 88Avg price 95Brand share 0Review moat 58Quality gap 53

**Avg price**

**Incredible****$30.03**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$11.72–$50.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.1M**

$1.1M/yr · 393K searches

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,196.04**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+13.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products