---
title: "Products — deva curl gel - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deva-curl-gel/products"
last_updated: "2026-08-07T15:58:15.532Z"
locale: en
meta:
  description: "Niche score 50/100 · $296K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $296K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — deva curl gel - Flapen"
---

# **deva curl gel**

**Worth a look**

Shows searches that convert (14.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 51Growth 31Conversion 96Competition 6Returns 89Price range 91Avg price 95Brand share 0Review moat 44Quality gap 72

**Conversion**

**Incredible****14.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$32.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.06–$50.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$296K**

$296K/yr · 64K searches

**Review moat**

**Okay****2,123.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Products