---
title: "Deva Curl Gel — $296K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deva-curl-gel"
last_updated: "2026-08-10T18:14:14.811Z"
locale: en
meta:
description: "Niche score 50/100 · $296K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $296K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deva Curl Gel — $296K/yr Amazon US Niche (2026) - Flapen"
---
# **deva curl gel**
**Worth a look**
Shows searches that convert (14.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 31Conversion 96Competition 6Returns 89Price range 91Avg price 95Brand share 0Review moat 44Quality gap 72
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$32.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.06–$50.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$296K**
$296K/yr · 64K searches
**Review moat**
**Okay****2,123.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deva curl gel is a $296K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deva curl gel market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$325K–$406K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- DevaCurl100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deva-curl-gel/trend)
## **Top deva curl gel search terms**
- **deva curl gel**23K/yr-1.4%14.0% conv. - **devacurl ultra defining gel**19K/yr+2.4%17.0% conv. - **deva curl light defining gel**5K/yr+31.0%18.1% conv. - **deva curl ultra defining hair gel**6K/yr-1.0%16.6% conv. - **devacurl light defining gel**4K/yr-4.5%16.4% conv. - **devacurl gel**4K/yr+24.1%12.7% conv. - **deva curl supreme defining gel**2K/yr+51.3%7.6% conv. - **deva curl gel ultra defining gel**856/yr+3.7%24.7% conv. - **diva curls ultra defining gel**999/yr+72.7%10.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deva-curl-gel/search-terms)
## **Top deva curl gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$118K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.35**4.3★3,279 rev](https://www.amazon.com/dp/B097NCRQ6D) [2**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 32 fl. oz**DevaCurl**$47.44**4.3★3,279 rev](https://www.amazon.com/dp/B097VWFRDZ) [3**DevaCurl Light Defining Gel Soft Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.22**4.3★1,379 rev](https://www.amazon.com/dp/B097FD4HNB) [4**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler 3 fl. oz**DevaCurl**$13.06**4.3★3,279 rev](https://www.amazon.com/dp/B097NF7978) [5**DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine**DevaCurl**$27.45**4.4★147 rev](https://www.amazon.com/dp/B0FK6SVF79)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine**DevaCurl**$27.45**147 rev11mo ago](https://www.amazon.com/dp/B0FK6SVF79) [**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.35**3,279 rev4y ago](https://www.amazon.com/dp/B097NCRQ6D) [**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 32 fl. oz**DevaCurl**$47.44**3,279 rev4y ago](https://www.amazon.com/dp/B097VWFRDZ) [**DevaCurl Light Defining Gel Soft Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.22**1,379 rev4y ago](https://www.amazon.com/dp/B097FD4HNB) [**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler 3 fl. oz**DevaCurl**$13.06**3,279 rev4y ago](https://www.amazon.com/dp/B097NF7978)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine**DevaCurl**$27.45**4.4★**▲ 24%**](https://www.amazon.com/dp/B0FK6SVF79) [**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler 3 fl. oz**DevaCurl**$13.06**4.3★**▲ 13%**](https://www.amazon.com/dp/B097NF7978) [**DevaCurl Light Defining Gel Soft Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.22**4.3★**— 1%**](https://www.amazon.com/dp/B097FD4HNB) [**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz**DevaCurl**$28.35**4.3★**— 2%**](https://www.amazon.com/dp/B097NCRQ6D) [**DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 32 fl. oz**DevaCurl**$47.44**4.3★**— 3%**](https://www.amazon.com/dp/B097VWFRDZ)
**~~View all trending →~~**
## **What buyers say about deva curl gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**29%
*“keeps my curly hair feeling nature”*
**Hair Styling**16%
*“Love this gel for my curls”*
**Quality-Overall**10%
*“Great product”*
**Value For Money**6%
*“great value on Amazon”*
**Smell**6%
*“Smell is pleasant”*
**Weight Light**6%
*“Super light weight”*
**Advertised Vs Actual Product**4%
*“Does exactly what it says it will do”*
**Soft Feel**4%
*“The gel is soft”*
**Durability**4%
*“holds well”*
**Suitability Straight Hair**2%
*“Great for fine hair”*
### **What buyers complain about **
**Allergies**15%
*“But unfortunately, I had some sort of allergic reaction to it”*
**Suitability Curly Hair**12%
*“Doesn't work for my fine curly hair”*
**Hair Related**12%
*“Ripped out a LOT of hair trying to soften the mess”*
**Moist/Dry**12%
*“This product dry your hair out”*
**Suitability Colored Hair**8%
*“Not suitable for women of color”*
**Value For Money**4%
*“But it's getting too expensive”*
**Thickness**4%
*“It's much thinner than it used to be”*
**Functionality-Overall**4%
*“Did not work for me”*
**Stiffness**4%
*“Static and brittle”*
**Shape/Style**4%
*“No hold and no shape”*
### **Top return reasons **
**Size-Overall**17%
**Suitability Short Hair**14%
**Functionality-Overall**11%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Moist/Dry**5%
**Adhesion/Stickiness**4%
**Hair Related**4%
**Suitability Curly Hair**3%
**Strength**3%
## **Common questions**
- **Is deva curl gel profitable to sell on Amazon United States?**
- The niche generates $296K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the deva curl gel niche?**
- 1 brands and 2 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deva curl gel?**
- Top complaints mined from reviews: Allergies, Suitability Curly Hair, Hair Related. The return rate is 1.3%.
- **When does demand for deva curl gel peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the deva curl gel niche?**
- Listings span $13.06–$50.39; the average listing price is $32.48 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.
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