---
title: "Deva Curl Conditioner — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deva-curl-conditioner"
last_updated: "2026-08-10T17:20:59.150Z"
locale: en
meta:
description: "Niche score 48/100 · $250K/yr market · 28K searches/yr · $34.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $250K/yr market · 28K searches/yr · $34.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deva Curl Conditioner — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **deva curl conditioner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 23Conversion 100Competition 6Returns 95Price range 90Avg price 95Brand share 0Review moat 70Quality gap 40
**Conversion**
**Incredible****25.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.53–$52.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****681.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$250K**
$250K/yr · 28K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deva curl conditioner is a $250K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deva curl conditioner market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$208K–$278K**
- units × avg price
- **Conversion rate**
- **25.5%**
- **Avg BSR**
- **#477**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- DevaCurl100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deva-curl-conditioner/trend)
## **Top deva curl conditioner search terms**
- **deva curl conditioner**19K/yr-7.6%18.9% conv. - **devacurl conditioner**3K/yr+33.9%18.2% conv. - **devacurl one condition original**2K/yr-17.6%24.6% conv. - **devacurl conditioner for curly hair**1K/yr-13.7%21.6% conv. - **deva curl one condition original**1K/yr-3.0%29.6% conv. - **deva curl one condition**879/yr+37.7%24.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deva-curl-conditioner/search-terms)
## **Top deva curl conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.**DevaCurl**$46.75**4.6★938 rev](https://www.amazon.com/dp/B097FC5PNY) [2**DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 32 fl. oz.**DevaCurl**$47.19**4.6★1,044 rev](https://www.amazon.com/dp/B098VH3VVB) [3**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.**DevaCurl**$28.44**4.5★485 rev](https://www.amazon.com/dp/B097FC231C) [4**DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.**DevaCurl**$26.76**4.6★1,044 rev](https://www.amazon.com/dp/B097F8VF5V) [5**DevaCurl CurlBond Re-Coiling Cream Conditioner Cozy Getaway 12 fl. oz.**DevaCurl**$28.85**4.5★573 rev](https://www.amazon.com/dp/B098VFD12K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.**DevaCurl**$46.75**938 rev4y ago](https://www.amazon.com/dp/B097FC5PNY) [**DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 32 fl. oz.**DevaCurl**$47.19**1,044 rev4y ago](https://www.amazon.com/dp/B098VH3VVB) [**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.**DevaCurl**$28.44**485 rev4y ago](https://www.amazon.com/dp/B097FC231C) [**DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.**DevaCurl**$26.76**1,044 rev4y ago](https://www.amazon.com/dp/B097F8VF5V) [**DevaCurl CurlBond Re-Coiling Cream Conditioner Cozy Getaway 12 fl. oz.**DevaCurl**$28.85**573 rev4y ago](https://www.amazon.com/dp/B098VFD12K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DevaCurl One Condition Original Rich Cream Conditioner 3 fl. oz.**DevaCurl**$12.53**4.3★**▲ 27%**](https://www.amazon.com/dp/B097FD1GML) [**DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.**DevaCurl**$26.76**4.6★**▲ 26%**](https://www.amazon.com/dp/B097F8VF5V) [**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.**DevaCurl**$28.44**4.5★**▲ 13%**](https://www.amazon.com/dp/B097FC231C) [**DevaCurl CurlBond Re-Coiling Cream Conditioner Cozy Getaway 12 fl. oz.**DevaCurl**$28.85**4.5★**— 6%**](https://www.amazon.com/dp/B098VFD12K) [**DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.**DevaCurl**$46.75**4.6★**— 8%**](https://www.amazon.com/dp/B097FC5PNY)
**~~View all trending →~~**
## **What buyers say about deva curl conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Curly Hair**23%
*“One original conditioner is the best for Curly hair”*
**Value For Money**9%
*“Worth the money”*
**Quality-Overall**9%
*“Thought this was a good brand”*
**Hair Styling**9%
*“Makes curls more define and lustrous”*
**Suitability Straight Hair**9%
*“Works like no other product on my hair”*
**Hair Growth**9%
*“If you have curly hair Diva Curl products are great for your hair health and curl definition”*
**Soft Feel**9%
*“Love at first feel”*
**Size-Overall**5%
*“A 15-Year Staple For Frizz Control. TSA-Friendly Size”*
**Protection**5%
*“seal the cuticle”*
**Smell**5%
*“This shampoo does smell good”*
### **What buyers complain about **
**Value For Money**22%
*“it doesn't feel worth it to me”*
**Smell**17%
*“I wish they still made this product fragrance free”*
**Ease Of Use**17%
*“The container was difficult to use”*
**Suitability Curly Hair**14%
*“my curls weren't defined”*
**Suitability Winter Weather**8%
*“not as well as it will once winter is over because its with all the heat”*
**Moist/Dry**8%
*“Everything is so dry”*
**Functionality-Overall**6%
*“Doesn't work like it used to”*
### **Top return reasons **
**Size-Overall**22%
**Advertised Vs Actual Product**17%
**Suitability Short Hair**13%
**Functionality-Overall**12%
**Value For Money**10%
**Smell**8%
**Moist/Dry**3%
**Texture/Consistency-Overall**3%
**Suitability Humid Weather**2%
**Thin**2%
## **Common questions**
- **Is deva curl conditioner profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 7 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the deva curl conditioner niche?**
- 1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deva curl conditioner?**
- Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 1.0%.
- **When does demand for deva curl conditioner peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the deva curl conditioner niche?**
- Listings span $12.53–$52.59; the average listing price is $34.73 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.
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