---
title: "Search terms — detangling shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/detangling-shampoo/search-terms"
last_updated: "2026-08-10T20:02:34.576Z"
locale: en
meta:
  description: "Niche score 62/100 · $786K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $786K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — detangling shampoo - Flapen"
---

# **detangling shampoo**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 57Conversion 85Competition 80Returns 98Price range 75Avg price 81Brand share 0Review moat 37Quality gap 24

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.23**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Great****$4.92–$44.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$786K**

$786K/yr · 480K searches

**Growth**

**Good****+30.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,808.14**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms