---
title: "Detangling Brush — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/detangling-brush"
last_updated: "2026-08-10T18:15:24.471Z"
locale: en
meta:
description: "Niche score 46/100 · $80K/yr market · 140K searches/yr · $13.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $80K/yr market · 140K searches/yr · $13.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Detangling Brush — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **detangling brush**
**Skip it**
A deep review moat (15,476 avg reviews) — this niche doesn't clear our bar today.
Market size 20Growth 36Conversion 53Competition 53Returns 91Price range 50Avg price 61Brand share 56Review moat 19Quality gap 33
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.00–$23.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 140K searches
**Review moat**
**Bad****15,476.32**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, detangling brush is a $80K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **detangling brush market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$67K–$80K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#174**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 89%
**Open market**
**25%**
- Brush With The Best27% - BESTOOL23% - TANGLE TEEZER11% - FHI Heat6% - Lily England5% - O BRUSHZOO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 12.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/detangling-brush/trend)
## **Top detangling brush search terms**
- **felicia leatherwood detangler brush**29K/yr+43.2%3.3% conv. - **curl detangler brush**19K/yr+7.3%3.1% conv. - **4c detangling hair brush**11K/yr-1.7%2.3% conv. - **detangler brush for 4c natural hair**6K/yr+112.5%2.4% conv. - **felicia leatherwood brush**12K/yr-20.2%2.3% conv. - **detangler brush 4c hair**11K/yr-38.1%3.7% conv. - **detangling brush for black natural hair**6K/yr+31.6%1.0% conv. - **coily hair brush**5K/yr+11.5%1.8% conv. - **felicia leatherwood**4K/yr+126.9%0.9% conv. - **ez detangler brush**5K/yr-4.6%4.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/detangling-brush/search-terms)
## **Top detangling brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BESTOOL Detangling Brush for Black Natural Hair Curly Hair Afro 3/4abc Texture - Faster and Easier Detangle Wet or Dry With No Pain (Green)**BESTOOL**$7.32**4.5★53,687 rev](https://www.amazon.com/dp/B0772M7W4N) [2**Black Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.69**4.5★6,708 rev](https://www.amazon.com/dp/B07QDW51C9) [3**Pink Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**4.5★6,708 rev](https://www.amazon.com/dp/B08Q1NMGDJ) [4**Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink**TANGLE TEEZER**$15.65**4.6★59,744 rev](https://www.amazon.com/dp/B07D395945) [5**Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**4.5★6,708 rev](https://www.amazon.com/dp/B07FZ1WLRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bautero Detangler Brush for Curly Thick Hair Pain-Free Detangling for 4C Coily Natural Hair Reduces Breakage & Shedding Wet or Dry Vented Brush for Women**Bautero**$23.85**222 rev11mo ago](https://www.amazon.com/dp/B0FM77H24G) [**Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)**Weldilgit**$8.02**1,642 rev1y ago](https://www.amazon.com/dp/B0FCBNNZ2N) [**Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)**Tcsxady**$7.11**1,666 rev1y ago](https://www.amazon.com/dp/B0FB94Z2Z8) [**Tangle Teezer Chrome Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Curly Hair Types Chocolate Bronze**TANGLE TEEZER**$18.61**3,257 rev1y ago](https://www.amazon.com/dp/B0DCZXWTF2) [**Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women Men Wet & Dry Hair (Purple)**MMBVSZ**$8.36**3,773 rev1y ago](https://www.amazon.com/dp/B0DN143FWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bautero Detangler Brush for Curly Thick Hair Pain-Free Detangling for 4C Coily Natural Hair Reduces Breakage & Shedding Wet or Dry Vented Brush for Women**Bautero**$23.85**4.5★**▲ 257%**](https://www.amazon.com/dp/B0FM77H24G) [**Kitsch Detangler Brush Gentle Curly Hair Brush with Flexible Bristles for All Hair Types - Wet or Dry | Detangling Hair Brushes for Women & Men Hairbrush for Adults & Kids - Terracotta**Kitsch**$8.48**4.5★**▲ 109%**](https://www.amazon.com/dp/B0D4F9D79T) [**Tangle Teezer Chrome Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Curly Hair Types Chocolate Bronze**TANGLE TEEZER**$18.61**4.7★**▲ 103%**](https://www.amazon.com/dp/B0DCZXWTF2) [**Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages**Brush With The Best**$23.85**4.5★**▲ 59%**](https://www.amazon.com/dp/B07FZ1WLRC) [**FHI Heat UNbrush Plus Curly Hair Brush for Gentle & Effective Detangling on Wet or Dry Fragile Hair Types Detangler Brush w/ 84 UltraFlex Bristles Ultra-light Vented Anti Static Hairbrush**FHI Heat**$14.53**4.7★**▲ 50%**](https://www.amazon.com/dp/B0DBRM588T)
**~~View all trending →~~**
## **What buyers say about detangling brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**19%
*“Smooth brush”*
**Suitability Curly Hair**13%
*“Great for curly hair”*
**Quality-Overall**7%
*“Great hair products”*
**Hair Styling**7%
*“Curls nicely”*
**Ease Of Use**6%
*“Easy to handle”*
**Soft Feel**5%
*“Its soft”*
**Value For Money**5%
*“Great value”*
**Suitability Straight Hair**4%
*“Great for straight hair”*
**Advertised Vs Actual Product**3%
*“As described”*
**Ease Of Cleaning**3%
*“It's easier to clean with a brush cleaner”*
### **What buyers complain about **
**Hair Related**8%
*“pulls my hair out”*
**Functionality-Overall**6%
*“Didnt Work”*
**Suitability Curly Hair**6%
*“Not for curly hair”*
**Suitability Short Hair**5%
*“It didnt really work for my hair”*
**Quality-Overall**5%
*“Cheap quality”*
**Strength**5%
*“Not sturdy”*
**Durability**5%
*“Not the most durable”*
**Suitability Long Hair**4%
*“Bristles are not long enough”*
**Value For Money**3%
*“Expensive”*
**Ease Of Use**3%
*“was not useful”*
### **Top return reasons **
**Functionality-Overall**13%
**Suitability Short Hair**12%
**Advertised Vs Actual Product**9%
**Size-Overall**8%
**Quality-Overall**5%
**Damage/Burn Hair**5%
**Suitability Curly Hair**4%
**Strength**4%
**Hard Feel**4%
**Suitability Straight Hair**4%
## **Common questions**
- **Is detangling brush profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the detangling brush niche?**
- 18 brands and 31 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in detangling brush?**
- Top complaints mined from reviews: Hair Related, Functionality-Overall, Suitability Curly Hair. The return rate is 1.2%.
- **When does demand for detangling brush peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 12.1× the quietest.
- **What does it cost to enter the detangling brush niche?**
- Listings span $6.00–$23.85; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 15,476 reviews — the moat a new listing must climb.
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