---
title: "Trend — detangler spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/detangler-spray/trend"
last_updated: "2026-08-10T20:05:48.429Z"
locale: en
meta:
  description: "Niche score 61/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $1.8M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — detangler spray - Flapen"
---

# **detangler spray**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 92Growth 25Conversion 96Competition 59Returns 98Price range 54Avg price 35Brand share 60Review moat 19Quality gap 35

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.8M**

$1.8M/yr · 1.3M searches

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.91–$27.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.20**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-0.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,142.73**

avg incumbent reviews — the moat a new listing must climb

## Trend