---
title: "Trend — design essentials oil - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/design-essentials-oil/trend"
last_updated: "2026-08-10T21:59:28.891Z"
locale: en
meta:
  description: "Niche score 50/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — design essentials oil - Flapen"
---

# **design essentials oil**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 80Growth 18Conversion 32Competition 69Returns 96Price range 74Avg price 89Brand share 0Review moat 24Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.67**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.1M**

$1.1M/yr · 2.1M searches

**Price range**

**Good****$7.77–$35.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,383.54**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend