---
title: "Desensitized Cream Men — $83K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/desensitized-cream-men"
last_updated: "2026-08-11T19:20:33.926Z"
locale: en
meta:
description: "Niche score 51/100 · $83K/yr market · 78K searches/yr · $21.12 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $83K/yr market · 78K searches/yr · $21.12 avg price. Soft demand (-24.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Desensitized Cream Men — $83K/yr Amazon US Niche (2026) - Flapen"
---
# **desensitized cream men**
**Worth a look**
Shows low returns (0.1%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Market size 21Growth 13Conversion 59Competition 32Returns 99Price range 88Avg price 90Brand share 55Review moat 29Quality gap 95
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$21.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.38–$60.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,630.42**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$83K**
$83K/yr · 78K searches
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, desensitized cream men is a $83K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **desensitized cream men market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$106K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#688**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **5%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**23%**
- AlphaMale25% - Promescent17% - K-Y14% - BAOMGET8% - Bravado Labs8% - MQCFJBQ5%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -24.6% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/desensitized-cream-men/trend)
## **Top desensitized cream men search terms**
- **delay cream for men enhances**42K/yr-13.1%3.8% conv. - **desensitized cream men**22K/yr-58.6%5.1% conv. - **penis numbing cream**9K/yr+11.9%5.9% conv. - **numbing cream for sex**4K/yr-11.3%4.2% conv. - **long lasting sex numbing cream**689/yr-58.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/desensitized-cream-men/search-terms)
## **Top desensitized cream men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$33K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz**AlphaMale**$21.25**4.1★1,990 rev](https://www.amazon.com/dp/B0G4DZM7MY) [2**Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml**Promescent**$23.65**3.9★16,491 rev](https://www.amazon.com/dp/B07SQ48736) [3**K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed**K-Y**$19.67**4.1★19,020 rev](https://www.amazon.com/dp/B01K5S5KWE) [4**Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel**Bravado Labs**$20.77**4.0★1,371 rev](https://www.amazon.com/dp/B0G4F1QNYK) [5**Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2 Ounce (Pack of 1))**BAOMGET**$24.31**3.0★7 rev](https://www.amazon.com/dp/B0GMXVRWNW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Do Me Delay Cream for Men Helps You Last Longer Smooth Alternative to Delay Spray for Desensitized Comfort for Sensation Support Retardantes para Caballeros Made in USA 1 oz**Do Me**$20.41**74 rev4mo ago](https://www.amazon.com/dp/B0GNB68RPH) [**Pure Primal Delay Cream for Men Enhances Endurance to Last Longer in Bed - 7.5% Benzocaine - No Mess Choice Over Delay Spray - Retardantes para Caballeros - 1oz**Pure Primal**$18.75**698 rev6mo ago](https://www.amazon.com/dp/B0G4F1BRKX) [**AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz**AlphaMale**$21.25**1,990 rev6mo ago](https://www.amazon.com/dp/B0G4DZM7MY) [**Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel**Bravado Labs**$20.77**1,371 rev6mo ago](https://www.amazon.com/dp/B0G4F1QNYK) [**Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2 Ounce (Pack of 1))**BAOMGET**$24.31**7 rev6mo ago](https://www.amazon.com/dp/B0GMXVRWNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Delay Cream for Men Increase Length & Girth Moisturizing & Numbing Climax Delay Control Desensitizer to Last Longer in Bed**MQCFJBQ**$20.35**5.0★**▲ 267%**](https://www.amazon.com/dp/B0GZHQC4PP) [**Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2.0 Ounce (Pack of 1)**BAOMGET**$24.64**4.7★**▲ 265%**](https://www.amazon.com/dp/B0H2LZ5FMT) [**Delay Cream for Men for Men Penile Cream Daily Moisturizer for Sensitive Skin Hydrating Formula for Dryness & Irritation (1.7 Ounce (Pack of 1))**BAOMGET**$20.50**4.7★**▲ 263%**](https://www.amazon.com/dp/B0GL85LXF8) [**Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2 Ounce (Pack of 1))**BAOMGET**$24.31**3.0★**▲ 117%**](https://www.amazon.com/dp/B0GMXVRWNW) [**AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz**AlphaMale**$21.25**4.1★**▲ 112%**](https://www.amazon.com/dp/B0G4DZM7MY)
**~~View all trending →~~**
## **What buyers say about desensitized cream men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**14%
*“Effective”*
**Quality-Overall**13%
*“Fabulous product”*
**Advertised Vs Actual Product**11%
*“Just as advertised”*
**Ease Of Use**8%
*“Easy to take with you on the go”*
**Value For Money**6%
*“Worth the money”*
**Spray/Flow**4%
*“Spray REALLY works”*
**Smell**4%
*“The smell is nice”*
**Ease Of Application**4%
*“Self application is straightforward”*
**Sexual Wellness**3%
*“Overall, its a simple, effective option for improving stamina without much hassle”*
**Durability**3%
*“Lasting endurance”*
### **What buyers complain about **
**Functionality-Overall**32%
*“Didn't work”*
**Quality-Overall**7%
*“the quality control is pretty bad”*
**Value For Money**6%
*“overpriced”*
**Smell**6%
*“smells bad”*
**Advertised Vs Actual Product**5%
*“Product doesn't work as advertised”*
**Size-Overall**4%
*“It would be nicer if the container size were a bit larger”*
**Strength**2%
*“Not strong enough”*
**Allergies**2%
*“Allergic reaction”*
**Durability**2%
*“It shrank to 2-3 mins”*
**Skin Health**2%
*“For me, it was a bit too much—it dulled the overall experience more than Id want”*
### **Top return reasons **
**Functionality-Overall**42%
**Leak-Proof**15%
**Advertised Vs Actual Product**14%
**Product Condition**6%
**Dispensing Mechanism**4%
**Dilute/Watery**3%
**Size-Overall**3%
**Value For Money**3%
**Compatibility-Overall**2%
**Comfort-Overall**2%
## **Common questions**
- **Is desensitized cream men profitable to sell on Amazon United States?**
- The niche generates $83K/yr across 19 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the desensitized cream men niche?**
- 15 brands and 44 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in desensitized cream men?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for desensitized cream men peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the desensitized cream men niche?**
- Listings span $10.38–$60.06; the average listing price is $21.12 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.
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