---
title: "Derol Lip Plumper — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/derol-lip-plumper"
last_updated: "2026-08-07T11:23:08.487Z"
locale: en
meta:
description: "Niche score 40/100 · $12K/yr market · 17K searches/yr · $8.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $12K/yr market · 17K searches/yr · $8.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Derol Lip Plumper — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **derol lip plumper**
**Skip it**
Prices mostly outside the sweet spot ($6.25–$10.06) — this niche doesn't clear our bar today.
Market size 3Growth 11Conversion 79Competition 11Returns 94Price range 0Avg price 25Brand share 70Review moat 23Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$8.94**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,767.75**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$12K**
$12K/yr · 17K searches
**Price range**
**Bad****$6.25–$10.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, derol lip plumper is a $12K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **derol lip plumper market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$13K–$18K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**9**
**Top-5 brand share**
**63%**
Top 20: 67%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**4%**
- --33% - nvyue20% - Vafee19% - KISSIO10% - FANMIN7% - LOKFAR6% - Open — no brand owns it (4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/derol-lip-plumper/trend)
## **Top derol lip plumper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1K20%$2K30%$4K40%$5K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lip Plumper Natural Lip Plumper lip plumping lip gloss lip plumper gloss Lip Enhancer Make Lips Fuller and Moisturizing 5.5ml Beautiful Fuller Lip Mask**--**$6.25**4.1★1,046 rev](https://www.amazon.com/dp/B09R1YBLXM) [2**DEROL Lip Plumper by NVYUE Natural Lip Care Serum**nvyue**$9.10**3.8★412 rev](https://www.amazon.com/dp/B09377LSKZ) [3**DEROL Lip Plumper by Vafee Natural Lip Plumper and Lip Care Serum Lip Enhancer for Fuller Lip Mask Beautiful Fuller Hydrating & Reduce Fine Lines 5.5ML (Day& Night)**Vafee**$10.05**3.8★12,666 rev](https://www.amazon.com/dp/B085NM71LS) [4**KISSIO Natural Lip Plumper Set Lip Care Lip Moisturizing Gloss Day & Night Use Set (2PCS)**KISSIO**$10.06**3.8★21,117 rev](https://www.amazon.com/dp/B09SWSD1XT) [5**Lip Plumper Natural Lip Plumper and Lip Care Serum Lip Enhancer Lip Gloss Make Lips Fuller and Hydrating Lip Mask for Day &Night Use Set(2PCS)**FANMIN**$8.49**4.1★395 rev](https://www.amazon.com/dp/B0BY8RT26P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lip Plumper Natural Lip Plumper lip plumping lip gloss lip plumper gloss Lip Enhancer Make Lips Fuller and Moisturizing 5.5ml Beautiful Fuller Lip Mask**--**$6.25**1,046 rev3y ago](https://www.amazon.com/dp/B09R1YBLXM) [**Lip Plumper Natural Lip Plumper and Lip Care Serum Lip Enhancer Lip Gloss Make Lips Fuller and Hydrating Lip Mask for Day &Night Use Set(2PCS)**FANMIN**$8.49**395 rev3y ago](https://www.amazon.com/dp/B0BY8RT26P) [**LOKFAR 2PCS Wrinkle Repair Moisturizing Multi Balm Stick Anti-wrinkle Face Balm Eye Balm Body Hydrating Face Moisturizer Wrinkle Balm Stick Face Skin Collagen Moisturizer for Dry Skin (7g/0.246 oz)**LOKFAR**$9.81**669 rev3y ago](https://www.amazon.com/dp/B0BLCYYHD9) [**KISSIO Natural Lip Plumper Set Lip Care Lip Moisturizing Gloss Day & Night Use Set (2PCS)**KISSIO**$10.06**21,117 rev4y ago](https://www.amazon.com/dp/B09SWSD1XT) [**DEROL Lip Plumper by NVYUE Natural Lip Care Serum**nvyue**$9.10**412 rev5y ago](https://www.amazon.com/dp/B09377LSKZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KISSIO Lip Plumper Natural Lip Plumper for Day Use Plumping Gloss Make Lips Fuller and Moisturizing 5.5ml Lips Mask Hydrating & Reduce Fine Lines Beautiful Fuller**KISSIO**$9.92**3.8★**▲ 85%**](https://www.amazon.com/dp/B086QRYHYT) [**Lip Plumper Natural Lip Plumper and Lip Care Serum Lip Enhancer Lip Gloss Make Lips Fuller and Hydrating Lip Mask for Day &Night Use Set(2PCS)**FANMIN**$8.49**4.1★**▲ 52%**](https://www.amazon.com/dp/B0BY8RT26P) [**Lip Plumper Set Natural Lip Care & Enhancer Set by Green Hills Day & Night Serum Softer Bigger Fuller Lips by Natural Lip Enhancer Lip Mask Lip Gloss No Chapped Lips**Goreem**$7.85**3.9★**— 10%**](https://www.amazon.com/dp/B092RTFKVZ) [**Lip Plumper Natural Lip Plumper lip plumping lip gloss lip plumper gloss Lip Enhancer Make Lips Fuller and Moisturizing 5.5ml Beautiful Fuller Lip Mask**--**$6.25**4.1★**— 5%**](https://www.amazon.com/dp/B09R1YBLXM) [**LOKFAR 2PCS Wrinkle Repair Moisturizing Multi Balm Stick Anti-wrinkle Face Balm Eye Balm Body Hydrating Face Moisturizer Wrinkle Balm Stick Face Skin Collagen Moisturizer for Dry Skin (7g/0.246 oz)**LOKFAR**$9.81**4.2★**— 2%**](https://www.amazon.com/dp/B0BLCYYHD9)
**~~View all trending →~~**
## **What buyers say about derol lip plumper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Affordable”*
**Moist/Dry**16%
*“moisturizes lips really good”*
**Efficiency**9%
*“the plumping works so good”*
**Soft Feel**6%
*“Smoothing and soothing”*
**Durability**6%
*“it lasts a while”*
**Ease Of Use**5%
*“comfortable to wear”*
**Ease Of Application**5%
*“Nice application, would like a holder for the spooly”*
**Functionality-Overall**5%
*“Does it WORK”*
**Color**5%
*“The color and look are beautiful”*
**Smell**3%
*“a fresh floral smell”*
### **What buyers complain about **
**Functionality-Overall**32%
*“Doesn't Work”*
**Size-Overall**18%
*“Small”*
**Sensitivity-Overall**11%
*“Tingly sensation”*
**Flammable**4%
*“Burns”*
**Comfort-Overall**3%
*“have a burning sensation that was very uncomfortable the 4 times I tried to use it”*
**Durability**3%
*“It doesn't last all day”*
**Damage/Burn Hair**3%
*“Burning on lips”*
**Value For Money**3%
*“Disappointed at the price point considering the size lol”*
**Ingredients-Overall**3%
*“poor ingredients”*
**Smell**3%
*“it burns when you smell it”*
### **Top return reasons **
**Functionality-Overall**31%
**Advertised Vs Actual Product**26%
**Size-Overall**12%
**Leak-Proof**4%
**Adhesion/Stickiness**3%
**Ingredients-Overall**3%
**Quality-Overall**2%
**Defective Material/Parts**2%
**Ease Of Application**2%
**Suitability Combination Skin**2%
## **Common questions**
- **Is derol lip plumper profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 8 tracked products. 90-day search growth is -27.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the derol lip plumper niche?**
- 6 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in derol lip plumper?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Sensitivity-Overall. The return rate is 1.1%.
- **When does demand for derol lip plumper peak?**
- Demand peaks in Aug; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the derol lip plumper niche?**
- Listings span $6.25–$10.06; the average listing price is $8.94 (sweet spot $15–$100). The average incumbent carries 7,768 reviews — the moat a new listing must climb.
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