---
title: "Dermaplaning Kit — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dermaplaning-kit"
last_updated: "2026-08-10T21:01:14.978Z"
locale: en
meta:
description: "Niche score 46/100 · $177K/yr market · 177K searches/yr · $15.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $177K/yr market · 177K searches/yr · $15.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dermaplaning Kit — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **dermaplaning kit**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 22Conversion 72Competition 18Returns 98Price range 57Avg price 75Brand share 7Review moat 69Quality gap 72
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.06**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****721.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.53–$24.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$177K**
$177K/yr · 177K searches
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dermaplaning kit is a $177K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dermaplaning kit market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$188K–$226K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- JILL59% - Billie20% - arstech12% - Epielle3% - OYB3% - Kitsch3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.
13K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dermaplaning-kit/trend)
## **Top dermaplaning kit search terms**
- **jill razor starter kit**47K/yr+17.8%4.5% conv. - **jill dermaplaning kit**19K/yr+100.3%5.5% conv. - **jill razor**35K/yr-53.5%6.2% conv. - **dermaplaning kit**26K/yr-4.3%1.9% conv. - **billie dermaplane razor**11K/yr+13.6%17.2% conv. - **dermaplane kit for women face**12K/yr-14.5%2.9% conv. - **dermaplaning kit for women face**5K/yr-1.9%1.7% conv. - **dermaplane razor kit**4K/yr-22.1%3.1% conv. - **billie face razor**4K/yr-2.1%19.7% conv. - **billie dermaplane**3K/yr+50.7%15.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dermaplaning-kit/search-terms)
## **Top dermaplaning kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$18K20%$35K30%$53K40%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jill Dermaplane Kit in Rose - Hair Identifying Spray NOT Included - Includes 1 Pre-Shave Cleanser Sachet & Oil Wipe 1 Post-Shave Moisturizer 2 Disposable Blades**JILL**$21.88**4.2★117 rev](https://www.amazon.com/dp/B0FPPY3PSV) [2**Billie - Dermaplane Starter Kit - Reusable Handle + 3 Refill Blades - Remove Facial Hair + Perfectly Shape Brows - Dermatologist-Approved - Malibu**Billie**$11.48**4.5★2,171 rev](https://www.amazon.com/dp/B0CMF16W2Y) [3**Hair Identifier Spray for Face Shaving Dermaplaning Tool Skin Body Dermaplaning Spray for Women with 4 Face Razor for Face Shaver Hair Removal Kit Excess Hair Dermaplane Razor for Women Face**arstech**$9.18**4.2★1,888 rev](https://www.amazon.com/dp/B0D8T6T95L) [4**Jill Hair Identifying Spray Dermaplaning + Facial Hair Prep Mist for Women Highlights Fine Peach Fuzz & Stubble for Precise Shaving & Exfoliation 2 fl oz**JILL**$14.41**4.1★208 rev](https://www.amazon.com/dp/B0FHLHW3Q9) [5**Jill Dermaplane Razor Refills for Women 8 Single-Use Face Razor Blades for Facial Hair Removal & Exfoliation Fits Jill Original Dermaplaner Only (Not Compatible with Pro Kit)**JILL**$12.44**4.3★354 rev](https://www.amazon.com/dp/B0B271GFL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jill Dermaplane HairID Kit**JILL**$24.89**0 rev1mo ago](https://www.amazon.com/dp/B0H3CMLH9C) [**Jill Dermaplane Kit in Rose - Hair Identifying Spray NOT Included - Includes 1 Pre-Shave Cleanser Sachet & Oil Wipe 1 Post-Shave Moisturizer 2 Disposable Blades**JILL**$21.88**117 rev10mo ago](https://www.amazon.com/dp/B0FPPY3PSV) [**Jill Hair Identifying Spray Dermaplaning + Facial Hair Prep Mist for Women Highlights Fine Peach Fuzz & Stubble for Precise Shaving & Exfoliation 2 fl oz**JILL**$14.41**208 rev11mo ago](https://www.amazon.com/dp/B0FHLHW3Q9) [**Jill Dermaplane Kit in Cream - Hair Identifying Spray NOT Included - Includes 1 Pre-Shave Cleanser Sachet & Oil Wipe 1 Post-Shave Moisturizer 2 Disposable Blades**JILL**$22.04**47 rev11mo ago](https://www.amazon.com/dp/B0FHM91KBH) [**Jill J2 Dermaplane Refill Blades 12 Advanced Replacement Blades for Jill Wand Removes Peach Fuzz & Dull Skin with Petite & Wide Blades for Pro-Level Exfoliation 6 Full Shaves**JILL**$14.61**24 rev11mo ago](https://www.amazon.com/dp/B0FHMF2FQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jill Dermaplane HairID Kit**JILL**$24.89**0.0★**▲ 246%**](https://www.amazon.com/dp/B0H3CMLH9C) [**Jill J2 Dermaplane Refill Blades 12 Advanced Replacement Blades for Jill Wand Removes Peach Fuzz & Dull Skin with Petite & Wide Blades for Pro-Level Exfoliation 6 Full Shaves**JILL**$14.61**4.7★**▲ 95%**](https://www.amazon.com/dp/B0FHMF2FQZ) [**Hair Identifier Spray for Face Shaving Dermaplaning Tool Skin Body Dermaplaning Spray for Women with 4 Face Razor for Face Shaver Hair Removal Kit Excess Hair Dermaplane Razor for Women Face**arstech**$9.18**4.2★**▲ 26%**](https://www.amazon.com/dp/B0D8T6T95L) [**Jill Hair Identifying Spray Dermaplaning + Facial Hair Prep Mist for Women Highlights Fine Peach Fuzz & Stubble for Precise Shaving & Exfoliation 2 fl oz**JILL**$14.41**4.1★**▲ 17%**](https://www.amazon.com/dp/B0FHLHW3Q9) [**Jill Dermaplane Kit in Rose - Hair Identifying Spray NOT Included - Includes 1 Pre-Shave Cleanser Sachet & Oil Wipe 1 Post-Shave Moisturizer 2 Disposable Blades**JILL**$21.88**4.2★**— 10%**](https://www.amazon.com/dp/B0FPPY3PSV)
**~~View all trending →~~**
## **What buyers say about dermaplaning kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Easy to hold”*
**Quality-Overall**13%
*“Good quality”*
**Soft Feel**13%
*“My skin feels smooth”*
**Efficiency**6%
*“It does the job”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Hair Removal**5%
*“Excellent at facial hair removal”*
**Value For Money**5%
*“Great value”*
**Smell**4%
*“Smells amazing, does its job and my face feels so smooth”*
**Suitability Combination Skin**3%
*“doesnt irritate the skin”*
**Allergies**3%
*“Theres no irritation”*
### **What buyers complain about **
**Value For Money**10%
*“not worth the cost”*
**Functionality-Overall**9%
*“Not the results I expected”*
**Smell**8%
*“The smell was very very unpleasant”*
**Allergies**7%
*“Irritation”*
**Sensitivity-Overall**4%
*“I have sensitive”*
**Durability**4%
*“Ran out after one use”*
**Ease Of Cleaning**4%
*“slightly messy”*
**Quality-Overall**3%
*“Not impressed with shaving quality”*
**Moist/Dry**3%
*“my skins a little to dry for this method”*
**Size-Overall**3%
*“Does not fit in tool handle”*
### **Top return reasons **
**Functionality-Overall**19%
**Advertised Vs Actual Product**15%
**Size-Overall**10%
**Oily/Greasy**9%
**Defective Material/Parts**7%
**Smell**6%
**Value For Money**6%
**Product Condition**4%
**Leak-Proof**4%
**Quality-Overall**3%
## **Common questions**
- **Is dermaplaning kit profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 13 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dermaplaning kit niche?**
- 6 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in dermaplaning kit?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Smell. The return rate is 0.3%.
- **When does demand for dermaplaning kit peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dermaplaning kit niche?**
- Listings span $7.53–$24.89; the average listing price is $15.06 (sweet spot $15–$100). The average incumbent carries 722 reviews — the moat a new listing must climb.
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