---
title: "Trend — dermalogica toner - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dermalogica-toner/trend"
last_updated: "2026-08-10T21:25:49.531Z"
locale: en
meta:
  description: "Niche score 43/100 · $187K/yr market · 35K searches/yr · $35.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $187K/yr market · 35K searches/yr · $35.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — dermalogica toner - Flapen"
---

# **dermalogica toner**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 37Growth 19Conversion 97Competition 6Returns 92Price range 95Avg price 95Brand share 0Review moat 46Quality gap 25

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$35.32**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.26–$48.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,865.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$187K**

$187K/yr · 35K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend