---
title: "Dermalogica Precleanse — $199K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dermalogica-precleanse"
last_updated: "2026-08-10T18:16:51.237Z"
locale: en
meta:
description: "Niche score 41/100 · $199K/yr market · 188K searches/yr · $12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $199K/yr market · 188K searches/yr · $12.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dermalogica Precleanse — $199K/yr Amazon US Niche (2026) - Flapen"
---
# **dermalogica precleanse**
**Skip it**
A deep review moat (19,853 avg reviews) — this niche doesn't clear our bar today.
Market size 39Growth 25Conversion 81Competition 17Returns 97Price range 50Avg price 53Brand share 22Review moat 16Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.37**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$3.81–$26.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$199K**
$199K/yr · 188K searches
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****19,853**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dermalogica precleanse is a $199K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dermalogica precleanse market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$186K–$247K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**6%**
- Garnier42% - Cetaphil33% - CeraVe7% - Amazon Basics6% - La Roche-Posay3% - Palmer's3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dermalogica-precleanse/trend)
## **Top dermalogica precleanse search terms**
- **oil to foam facial cleanser**39K/yr+18.9%0.7% conv. - **oil based makeup remover**34K/yr+10.0%5.3% conv. - **cetaphil oil to foam cleanser**24K/yr-28.3%13.8% conv. - **micellar water waterproof**14K/yr+5.9%11.3% conv. - **waterproof micellar water**13K/yr-7.7%13.5% conv. - **waterproof micellar water makeup remover**5K/yr-14.6%18.1% conv. - **cetaphil nourishing oil to foam cleanser**10K/yr-14.9%16.9% conv. - **oil to foam cleanser**11K/yr-27.2%3.3% conv. - **cetaphil oil cleanser**6K/yr+7.9%9.2% conv. - **micellar water waterproof makeup remover**6K/yr-6.3%10.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dermalogica-precleanse/search-terms)
## **Top dermalogica precleanse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Micellar Water For Waterproof Makeup Hydrating Facial Cleanser & Makeup Remover Suitable for Sensitive Skin Vegan Cruelty Free 13.5 Fl Oz (400mL) 1 Count**Garnier**$8.44**4.7★48,876 rev](https://www.amazon.com/dp/B017PCGAXQ) [2**Cetaphil Nourishing Oil to Foam Facial Cleanser for Normal to Dry Skin up to 24 Hour Hydration 8 fl oz**Cetaphil**$8.44**4.6★895 rev](https://www.amazon.com/dp/B0DZLJV56K) [3**Garnier Micellar Water for Waterproof Makeup Hydrating Facial Cleanser & Makeup Remover Suitable for Sensitive Skin Vegan Cruelty Free 13.5 Fl Oz (400mL) 2 Count**Garnier**$17.31**4.7★48,876 rev](https://www.amazon.com/dp/B078WPCDV1) [4**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★18,164 rev](https://www.amazon.com/dp/B07SS6LFRG) [5**CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 8oz**CeraVe**$11.71**4.6★5,822 rev](https://www.amazon.com/dp/B0C7J55374)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cetaphil Nourishing Oil to Foam Facial Cleanser for Normal to Dry Skin up to 24 Hour Hydration 8 fl oz**Cetaphil**$8.44**895 rev11mo ago](https://www.amazon.com/dp/B0DZLJV56K) [**e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free**e.l.f.**$7.79**3,485 rev3y ago](https://www.amazon.com/dp/B0C7SH4S4Z) [**La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free**La Roche-Posay**$17.92**6,162 rev3y ago](https://www.amazon.com/dp/B0C673PKK3) [**CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 8oz**CeraVe**$11.71**5,822 rev3y ago](https://www.amazon.com/dp/B0C7J55374) [**CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 19oz**CeraVe**$17.34**5,822 rev3y ago](https://www.amazon.com/dp/B0C7J7CWBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce**Palmer's**$9.36**4.6★**▲ 47%**](https://www.amazon.com/dp/B00W2CTHT4) [**e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin**e.l.f.**$11.49**4.7★**▲ 41%**](https://www.amazon.com/dp/B08TQTT8LK) [**Garnier Micellar Cleansing Water All-in-1 Makeup Remover and Facial Cleanser For All Skin Types 3.4 Fl Oz (100mL) 1 Count (Packaging May Vary)**Garnier**$3.81**4.7★**▲ 39%**](https://www.amazon.com/dp/B01M9F9JYH) [**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★**▲ 39%**](https://www.amazon.com/dp/B07SS6LFRG) [**CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 19oz**CeraVe**$17.34**4.6★**▲ 19%**](https://www.amazon.com/dp/B0C7J7CWBN)
**~~View all trending →~~**
## **What buyers say about dermalogica precleanse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**15%
*“Cleans well”*
**Soft Feel**9%
*“Makes my skin so soft”*
**Quality-Overall**9%
*“Great stuff, and affordable”*
**Suitability Combination Skin**7%
*“Good for my skin”*
**Ease Of Cleaning**7%
*“No mess”*
**Value For Money**6%
*“Money well spent”*
**Moist/Dry**6%
*“Great moisturizer”*
**Smell**5%
*“Fragrance free”*
**Suitability Dry Skin**5%
*“Great for dry skin”*
**Efficiency**3%
*“It works very well”*
### **What buyers complain about **
**Allergies**10%
*“easily irritated skin”*
**Oily/Greasy**8%
*“Oily skin”*
**Smell**6%
*“Overpowering scent”*
**Functionality-Overall**5%
*“Didn't work for me”*
**Ease Of Cleaning**4%
*“making a mess”*
**Skin Health**4%
*“Caused dry, burning skin”*
**Leak-Proof**3%
*“Leaking”*
**Moist/Dry**3%
*“is not moisturizing at all”*
**Water Resistance**3%
*“It seems to be nothing more than water”*
**Size-Overall**3%
*“The bottle is bigger”*
### **Top return reasons **
**Leak-Proof**12%
**Advertised Vs Actual Product**10%
**Smell**10%
**Oily/Greasy**9%
**Functionality-Overall**7%
**Value For Money**6%
**Motor Power**6%
**Size-Overall**5%
**Moist/Dry**3%
**Skin Health**3%
## **Common questions**
- **Is dermalogica precleanse profitable to sell on Amazon United States?**
- The niche generates $199K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dermalogica precleanse niche?**
- 8 brands and 88 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in dermalogica precleanse?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Smell. The return rate is 0.6%.
- **When does demand for dermalogica precleanse peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the dermalogica precleanse niche?**
- Listings span $3.81–$26.37; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 19,853 reviews — the moat a new listing must climb.
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