---
title: "Derma Botanica Overnight Serum — $455K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/derma-botanica-overnight-serum"
last_updated: "2026-08-10T20:34:29.088Z"
locale: en
meta:
description: "Niche score 40/100 · $455K/yr market · 119K searches/yr · $40.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $455K/yr market · 119K searches/yr · $40.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Derma Botanica Overnight Serum — $455K/yr Amazon US Niche (2026) - Flapen"
---
# **derma botanica overnight serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 9Conversion 84Competition 0Returns 99Price range 86Avg price 95Brand share 0Review moat 20Quality gap 18
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$40.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.66–$59.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$455K**
$455K/yr · 119K searches
**Review moat**
**Bad****14,077.4**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, derma botanica overnight serum is a $455K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **derma botanica overnight serum market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$205K–$246K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#1,107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- derma botanica79% - The Ordinary10% - Derme Botanica8% - La Roche-Posay4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -31.4% search growth over the last 90 days.
9K7KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/derma-botanica-overnight-serum/trend)
## **Top derma botanica overnight serum search terms**
- **derma botanica overnight repair serum**41K/yr+22.3%8.6% conv. - **derma botanica**17K/yr-25.4%4.0% conv. - **derma botanica overnight serum**46K/yr-79.4%3.2% conv. - **derma botanica hyaluronic acid serum**2K/yr+38.7%7.8% conv. - **dermalogica overnight repair serum**6K/yr-63.3%3.0% conv. - **dermabotanica overnight repair serum**3K/yr+46.7%7.4% conv. - **derma botanical overnight repair serum**2K/yr+19.3%7.6% conv. - **dermabotanica overnight serum**3K/yr-92.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/derma-botanica-overnight-serum/search-terms)
## **Top derma botanica overnight serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$68K30%$136K45%$205K60%$273K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Derma Botanica Overnight Repair Serum 3-in-1 Lightweight Night Serum.**derma botanica**$59.80**4.6★22 rev](https://www.amazon.com/dp/B0GZWLN251) [2**Derma Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz**derma botanica**$59.72**4.7★22 rev](https://www.amazon.com/dp/B0H1GZKVT7) [3**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz**The Ordinary**$9.66**4.7★38,201 rev](https://www.amazon.com/dp/B01MYEZPC8) [4**Official Derme Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz**Derme Botanica**$39.09**5.0★13 rev](https://www.amazon.com/dp/B0H3LTL7PW) [5**La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free**La Roche-Posay**$36.41**4.6★32,129 rev](https://www.amazon.com/dp/B075VX4QVM)
### **Newest**
by launch date
[**Derma Botanica Overnight Repair Serum 3-in-1 Lightweight Night Serum.**derma botanica**$59.80**22 rev2mo ago](https://www.amazon.com/dp/B0GZWLN251) [**Derma Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz**derma botanica**$59.72**22 rev6mo ago](https://www.amazon.com/dp/B0H1GZKVT7) [**Official Derme Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz**Derme Botanica**$39.09**13 rev6mo ago](https://www.amazon.com/dp/B0H3LTL7PW) [**La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free**La Roche-Posay**$36.41**32,129 rev8y ago](https://www.amazon.com/dp/B075VX4QVM) [**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz**The Ordinary**$9.66**38,201 rev9y ago](https://www.amazon.com/dp/B01MYEZPC8)
### **Trending**
90-day click momentum
[**Derma Botanica Overnight Repair Serum 3-in-1 Lightweight Night Serum.**derma botanica**$59.80**4.6★**▲ 44%**](https://www.amazon.com/dp/B0GZWLN251) [**Derma Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz**derma botanica**$59.72**4.7★**▲ 43%**](https://www.amazon.com/dp/B0H1GZKVT7) [**Official Derme Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz**Derme Botanica**$39.09**5.0★**▲ 43%**](https://www.amazon.com/dp/B0H3LTL7PW) [**The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz**The Ordinary**$9.66**4.7★**▼ 64%**](https://www.amazon.com/dp/B01MYEZPC8) [**La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free**La Roche-Posay**$36.41**4.6★**▼ 70%**](https://www.amazon.com/dp/B075VX4QVM)
## **What buyers say about derma botanica overnight serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**17%
*“dries super quickly”*
**Value For Money**13%
*“Good price”*
**Suitability Combination Skin**13%
*“It is perfect for combination skin, highly recommend”*
**Quality-Overall**11%
*“Happy with the product”*
**Soft Feel**7%
*“Smooth skin”*
**Suitability Dry Skin**7%
*“Great serum for dry skin”*
**Absorbency**4%
*“It absorbs well”*
**Smell**3%
*“smell good”*
**Brightness/Shine/Glow**2%
*“gives a fresh glowy look”*
**Allergies**2%
*“haven't experienced any irritation”*
### **What buyers complain about **
**Smell**13%
*“Scent way too strong”*
**Allergies**11%
*“Skin irritation”*
**Moist/Dry**9%
*“feels so dry”*
**Skin Health**5%
*“Burned skin”*
**Suitability Dry Skin**4%
*“I dont understand-my skin became SO dry”*
**Adhesion/Stickiness**4%
*“Why so sticky”*
**Functionality-Overall**4%
*“Feels fancy, doesnt do much”*
**Value For Money**3%
*“Expensive”*
**Thickness**3%
*“Its on the thicker side - not watery like some HA serums Ive tried”*
**Quality-Overall**3%
*“Cheap”*
### **Top return reasons **
**Smell**31%
**Product Condition**11%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Adhesion/Stickiness**6%
**Functionality-Overall**5%
**Skin Health**3%
**Moist/Dry**3%
**Texture/Consistency-Overall**3%
**Suitability Dry Skin**3%
## **Common questions**
- **Is derma botanica overnight serum profitable to sell on Amazon United States?**
- The niche generates $455K/yr across 5 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the derma botanica overnight serum niche?**
- 4 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in derma botanica overnight serum?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
- **What does it cost to enter the derma botanica overnight serum niche?**
- Listings span $9.66–$59.80; the average listing price is $40.94 (sweet spot $15–$100). The average incumbent carries 14,077 reviews — the moat a new listing must climb.
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