---
title: "Search terms — depology - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/depology/search-terms"
last_updated: "2026-08-10T20:31:46.397Z"
locale: en
meta:
  description: "Niche score 48/100 · $75K/yr market · 104K searches/yr · $25.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $75K/yr market · 104K searches/yr · $25.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — depology - Flapen"
---

# **depology**

**Skip it**

A concentrated shelf (top 5 take 94% of clicks) — this niche doesn't clear our bar today.

Market size 19Growth 52Conversion 36Competition 5Returns 99Price range 95Avg price 95Brand share 5Review moat 74Quality gap 94

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$25.36**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.55–$39.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****539.38**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+22.5%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$75K**

$75K/yr · 104K searches

**Competition**

**Bad****94%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Search terms