---
title: "Deordant Speed Stick Unscented Antiperspirant Deodorant for Men — $795K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deordant-speed-stick-unscented-antiperspirant-deodorant-for-men"
last_updated: "2026-08-10T19:49:37.121Z"
locale: en
meta:
description: "Niche score 42/100 · $795K/yr market · 564K searches/yr · $7.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $795K/yr market · 564K searches/yr · $7.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deordant Speed Stick Unscented Antiperspirant Deodorant for Men — $795K/yr Amazon US Niche (2026) - Flapen"
---
# **deordant speed stick unscented antiperspirant deodorant for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 73Growth 37Conversion 99Competition 11Returns 99Price range 0Avg price 22Brand share 0Review moat 21Quality gap 20
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$795K**
$795K/yr · 564K searches
**Growth**
**Okay****+9.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.85**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,535.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$2.59–$12.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, deordant speed stick unscented antiperspirant deodorant for men is a $795K/yr Amazon United States market (564K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deordant speed stick unscented antiperspirant deodorant for men market data**
- **Units sold / yr**
- **100K–125K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$785K–$981K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**603**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- Speed Stick92% - Mennen5% - Dr. Squatch3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.
15K10KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deordant-speed-stick-unscented-antiperspirant-deodorant-for-men/trend)
## **Top deordant speed stick unscented antiperspirant deodorant for men search terms**
- **speed stick deodorant for men**205K/yr+6.3%18.0% conv. - **speed stick**105K/yr+24.2%10.8% conv. - **mennen speed stick deodorant**34K/yr+24.9%18.4% conv. - **speedstick deodorant men**35K/yr+26.4%17.4% conv. - **speed stick deodorant**29K/yr-22.3%10.3% conv. - **dr squatch wood barrel bourbon**23K/yr+8.9%2.5% conv. - **speed stick musk**18K/yr-39.6%0.6% conv. - **wood barrel bourbon dr squatch**20K/yr+14.2%2.9% conv. - **musk deodorant for men**10K/yr+10.5%0.2% conv. - **dr squatch soap wood barrel bourbon**13K/yr+37.3%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deordant-speed-stick-unscented-antiperspirant-deodorant-for-men/search-terms)
## **Top deordant speed stick unscented antiperspirant deodorant for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$119K30%$239K45%$358K60%$477K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Speed Stick Aluminum Free Mens Deodorant 24 Hour Odor Protection Regular 3 Ounce 4 Pack**Speed Stick**$8.85**4.7★21,641 rev](https://www.amazon.com/dp/B08ZH6P1NY) [2**Speed Stick Mens Deodorant Ocean Surf 3 Ounce 4 Pack Packaging may Vary**Speed Stick**$9.10**4.7★21,641 rev](https://www.amazon.com/dp/B08ZH6N688) [3**Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Fresh Scent 3.0 oz Stick (4 Pack)**Speed Stick**$10.49**4.7★21,641 rev](https://www.amazon.com/dp/B08ZH7LNVX) [4**Speed Stick Antiperspirant/Deodorant Fresh Scent 3 Ounce Stick (00022200951029)**Speed Stick**$2.59**4.7★2,005 rev](https://www.amazon.com/dp/B000GCHVP4) [5**Speed Stick Deodorant Regular 1.8 oz (Pack of 3)**Mennen**$8.42**4.6★624 rev](https://www.amazon.com/dp/B00L3TEQXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Squatch All Natural Bar Soap for Men with Medium Grit Wood Barrel Bourbon 5 Ounce (Pack of 1)**Dr. Squatch**$6.60**2,879 rev4y ago](https://www.amazon.com/dp/B0B1VSPC44) [**Speed Stick Aluminum Free Mens Deodorant 24 Hour Odor Protection Regular 3 Ounce 4 Pack**Speed Stick**$8.85**21,641 rev5y ago](https://www.amazon.com/dp/B08ZH6P1NY) [**Speed Stick Mens Deodorant Ocean Surf 3 Ounce 4 Pack Packaging may Vary**Speed Stick**$9.10**21,641 rev5y ago](https://www.amazon.com/dp/B08ZH6N688) [**Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Fresh Scent 3.0 oz Stick (4 Pack)**Speed Stick**$10.49**21,641 rev5y ago](https://www.amazon.com/dp/B08ZH7LNVX) [**Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Unscented 3.0 oz Stick (4 Pack)**Speed Stick**$12.86**21,641 rev5y ago](https://www.amazon.com/dp/B08ZH6N687)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Fresh Scent 3.0 oz Stick (4 Pack)**Speed Stick**$10.49**4.7★**▲ 54%**](https://www.amazon.com/dp/B08ZH7LNVX) [**Speed Stick Deodorant Regular 1.8 oz (Pack of 3)**Mennen**$8.42**4.6★**▲ 17%**](https://www.amazon.com/dp/B00L3TEQXY) [**Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Unscented 3.0 oz Stick (4 Pack)**Speed Stick**$12.86**4.7★**— 6%**](https://www.amazon.com/dp/B08ZH6N687) [**Speed Stick Solid Deodorant Ocean Surf 3 oz (Pack of 2)**Speed Stick**$8.85**4.6★**— 3%**](https://www.amazon.com/dp/B00MUE8QNM) [**Speed Stick Mens Deodorant Ocean Surf 3 Ounce 4 Pack Packaging may Vary**Speed Stick**$9.10**4.7★**— 3%**](https://www.amazon.com/dp/B08ZH6N688)
**~~View all trending →~~**
## **What buyers say about deordant speed stick unscented antiperspirant deodorant for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Great scent”*
**Value For Money**23%
*“Great value for the money”*
**Quality-Overall**10%
*“Very good product at a reasonable price”*
**Advertised Vs Actual Product**7%
*“As described”*
**Adhesion/Stickiness**2%
*“My favorite stick”*
**Efficiency**2%
*“Works well”*
**Size-Overall**2%
*“Size is just right”*
**Ease Of Use**2%
*“Very easy to use”*
**Durability**2%
*“it still holds up”*
**Moist/Dry**2%
*“it does a solid job keeping me dry”*
### **What buyers complain about **
**Smell**22%
*“Makes me smell more obvious”*
**Value For Money**9%
*“Not worth the money”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Stain Resistance**7%
*“horrible product leaves stains on clothes”*
**Durability**6%
*“not great lifespan”*
**Functionality-Overall**6%
*“Not effective”*
**Allergies**6%
*“I'm allergic to certain scents and perfumes”*
**Size-Overall**4%
*“Bigger than I expected”*
**Quality-Overall**3%
*“Quality control has to be improved”*
**Moist/Dry**2%
*“Skin not dry like some soap do”*
### **Top return reasons **
**Smell**38%
**Advertised Vs Actual Product**27%
**Functionality-Overall**7%
**Value For Money**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Color**3%
**Moist/Dry**2%
**Durability**2%
**Protection**1%
## **Common questions**
- **Is deordant speed stick unscented antiperspirant deodorant for men profitable to sell on Amazon United States?**
- The niche generates $795K/yr across 9 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the deordant speed stick unscented antiperspirant deodorant for men niche?**
- 3 brands and 603 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deordant speed stick unscented antiperspirant deodorant for men?**
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for deordant speed stick unscented antiperspirant deodorant for men peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the deordant speed stick unscented antiperspirant deodorant for men niche?**
- Listings span $2.59–$12.86; the average listing price is $7.85 (sweet spot $15–$100). The average incumbent carries 10,535 reviews — the moat a new listing must climb.
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