[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-deodorants":3,"research-sidebar-rollups":842},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":87,"demand":92,"seasonality":407,"brandShare":420,"products":429,"feedback":596,"searchTerms":757,"related":808,"lastUpdated":35},"df3c1544-8232-4ffa-bd1c-aae1a44ecd8b","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":31,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":40,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":48,"oosRate":49},2392408,1227159,1.0884,0.1608,0.1902,0.7119,1,4.61,6875,10.25,4.92,26.69,17,300000,0.6471,0.0023,3,"deodorants","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fdeodorants","Deodorants & Antiperspirants","2026-07-15T10:34:41.433885+00:00",2,92,[],107,0,250000,10000,12500,2562500,3075000,79,128,0.9412,0.0033,{"score":51,"verdict":52,"components":53},53,"watch",[54,59,62,66,69,71,73,78,80,83],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",95,0.15,2392407.83,{"key":60,"score":61,"weight":57,"raw":18},"growth",45,{"key":63,"score":64,"weight":65,"raw":19},"conversion",99,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",24,{"key":70,"score":40,"weight":65,"raw":21},"brandShare",{"key":72,"score":68,"weight":65,"raw":22},"qualityGap",{"key":74,"score":75,"weight":76,"raw":77},"reviewMoat",23,0.05,6875.41,{"key":79,"score":64,"weight":65,"raw":30},"returns",{"key":81,"score":82,"weight":76,"raw":24},"avgPrice",35,{"key":84,"score":85,"weight":76,"raw":86},"priceRange",54,0.5369774919614148,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":406},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403],{"week":95,"volume":96},"2024-07-21",13159,{"week":98,"volume":99},"2024-07-28",9116,{"week":101,"volume":102},"2024-08-04",10302,{"week":104,"volume":105},"2024-08-11",9826,{"week":107,"volume":108},"2024-08-18",10300,{"week":110,"volume":111},"2024-08-25",9681,{"week":113,"volume":114},"2024-09-01",9678,{"week":116,"volume":117},"2024-09-08",9329,{"week":119,"volume":120},"2024-09-15",8815,{"week":122,"volume":123},"2024-09-22",8719,{"week":125,"volume":126},"2024-09-29",8602,{"week":128,"volume":129},"2024-10-06",8841,{"week":131,"volume":132},"2024-10-13",10530,{"week":134,"volume":135},"2024-10-20",8662,{"week":137,"volume":138},"2024-10-27",8627,{"week":140,"volume":141},"2024-11-03",8110,{"week":143,"volume":144},"2024-11-10",29164,{"week":146,"volume":147},"2024-11-17",28345,{"week":149,"volume":150},"2024-11-24",29304,{"week":152,"volume":153},"2024-12-01",29954,{"week":155,"volume":156},"2024-12-08",29324,{"week":158,"volume":159},"2024-12-15",28060,{"week":161,"volume":162},"2024-12-22",27563,{"week":164,"volume":165},"2024-12-29",24384,{"week":167,"volume":168},"2025-01-05",28282,{"week":170,"volume":171},"2025-01-12",28494,{"week":173,"volume":174},"2025-01-19",27912,{"week":176,"volume":177},"2025-01-26",26462,{"week":179,"volume":180},"2025-02-02",27101,{"week":182,"volume":183},"2025-02-09",28381,{"week":185,"volume":186},"2025-02-16",41208,{"week":188,"volume":189},"2025-02-23",43578,{"week":191,"volume":192},"2025-03-02",43598,{"week":194,"volume":195},"2025-03-09",44012,{"week":197,"volume":198},"2025-03-16",41921,{"week":200,"volume":201},"2025-03-23",42667,{"week":203,"volume":204},"2025-03-30",44715,{"week":206,"volume":207},"2025-04-06",44565,{"week":209,"volume":210},"2025-04-13",42526,{"week":212,"volume":213},"2025-04-20",39799,{"week":215,"volume":216},"2025-04-27",41087,{"week":218,"volume":219},"2025-05-04",42888,{"week":221,"volume":222},"2025-05-11",39830,{"week":224,"volume":225},"2025-05-18",39861,{"week":227,"volume":228},"2025-05-25",37909,{"week":230,"volume":231},"2025-06-01",38475,{"week":233,"volume":234},"2025-06-08",39363,{"week":236,"volume":237},"2025-06-15",39654,{"week":239,"volume":240},"2025-06-22",40026,{"week":242,"volume":243},"2025-06-29",40782,{"week":245,"volume":246},"2025-07-06",43794,{"week":248,"volume":249},"2025-07-13",72529,{"week":251,"volume":252},"2025-07-20",44369,{"week":254,"volume":255},"2025-07-27",45895,{"week":257,"volume":258},"2025-08-03",48120,{"week":260,"volume":261},"2025-08-10",51709,{"week":263,"volume":264},"2025-08-17",50459,{"week":266,"volume":267},"2025-08-24",50152,{"week":269,"volume":270},"2025-08-31",49530,{"week":272,"volume":273},"2025-09-07",49559,{"week":275,"volume":276},"2025-09-14",45981,{"week":278,"volume":279},"2025-09-21",46185,{"week":281,"volume":282},"2025-09-28",45684,{"week":284,"volume":285},"2025-10-05",45890,{"week":287,"volume":288},"2025-10-12",55973,{"week":290,"volume":291},"2025-10-19",41740,{"week":293,"volume":294},"2025-10-26",42505,{"week":296,"volume":297},"2025-11-02",45844,{"week":299,"volume":300},"2025-11-09",49795,{"week":302,"volume":303},"2025-11-16",48210,{"week":305,"volume":306},"2025-11-23",50741,{"week":308,"volume":309},"2025-11-30",51230,{"week":311,"volume":312},"2025-12-07",52619,{"week":314,"volume":315},"2025-12-14",46596,{"week":317,"volume":318},"2025-12-21",43557,{"week":320,"volume":321},"2025-12-28",35889,{"week":323,"volume":324},"2026-01-04",17213,{"week":326,"volume":327},"2026-01-11",17351,{"week":329,"volume":330},"2026-01-18",18828,{"week":332,"volume":333},"2026-01-25",16424,{"week":335,"volume":336},"2026-02-01",15931,{"week":338,"volume":339},"2026-02-08",17344,{"week":341,"volume":342},"2026-02-15",16449,{"week":344,"volume":345},"2026-02-22",18083,{"week":347,"volume":348},"2026-03-01",18125,{"week":350,"volume":351},"2026-03-08",18727,{"week":353,"volume":354},"2026-03-15",18243,{"week":356,"volume":357},"2026-03-22",18071,{"week":359,"volume":360},"2026-03-29",18860,{"week":362,"volume":363},"2026-04-05",18480,{"week":365,"volume":366},"2026-04-12",17980,{"week":368,"volume":369},"2026-04-19",19022,{"week":371,"volume":372},"2026-04-26",17465,{"week":374,"volume":375},"2026-05-03",23866,{"week":377,"volume":378},"2026-05-10",24837,{"week":380,"volume":381},"2026-05-17",24801,{"week":383,"volume":384},"2026-05-24",25881,{"week":386,"volume":387},"2026-05-31",24650,{"week":389,"volume":390},"2026-06-07",27498,{"week":392,"volume":393},"2026-06-14",27074,{"week":395,"volume":396},"2026-06-21",26581,{"week":398,"volume":399},"2026-06-28",36778,{"week":401,"volume":402},"2026-07-05",25091,{"week":404,"volume":405},"2026-07-12",25421,false,[408,409,410,411,412,413,414,415,416,417,418,419],0.7299008414207352,0.8392411700464146,0.9968495122738217,0.9717329792250987,1.0200741310696881,1.1337539058083128,1.1268156320583782,1.0399935466256298,0.8337472869628048,0.8985033135595324,1.2216345238981692,1.1399025374998968,{"top":421,"otherBrandCount":40,"otherClickShare":428},[422,425],{"brand":423,"clickShare":424},"Mitchum",0.8145000000000001,{"brand":426,"clickShare":427},"Dry Idea",0.18539999999999998,0.00009999999999987796,[430,441,452,463,471,481,490,500,511,522,532,541,551,559,568,576,586],{"asin":431,"title":432,"brand":423,"imageUrl":433,"price":434,"rating":435,"reviews":436,"clickShare90":437,"clickShare360":438,"launchDate":439,"amazonUrl":440},"B0G3D8KYK7","Mitchum Ultimate 72HR Odor Protection Mens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Clean Control 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519ejvhStKL.jpg",11.48,4.7,597,0.2498,0.1023,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3D8KYK7",{"asin":442,"title":443,"brand":423,"imageUrl":444,"price":445,"rating":446,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":450,"amazonUrl":451},"B00EO23OKI","Mitchum Mens Triple Odor Protection Antiperspirant & Deodorant Gel Unscented 48HR Protection 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31sp9p76ICL.jpg",6.08,4.5,20463,0.2066,0.2451,"2014-08-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00EO23OKI",{"asin":453,"title":454,"brand":426,"imageUrl":455,"price":456,"rating":457,"reviews":458,"clickShare90":459,"clickShare360":460,"launchDate":461,"amazonUrl":462},"B06XPVLJ4N","Dry Idea Gel Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin 2X Longer Sweat Protection* 72Hr Odor Control Unscented Womens Deodorant 3 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iTNEKToQL.jpg",4.99,4.6,4252,0.1228,0.1435,"2017-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB06XPVLJ4N",{"asin":464,"title":465,"brand":423,"imageUrl":466,"price":467,"rating":435,"reviews":436,"clickShare90":468,"clickShare360":469,"launchDate":439,"amazonUrl":470},"B0G3CRQY5J","Mitchum Ultimate 72HR Odor Protection Mens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Bold Energy 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UDmP9cxjL.jpg",10.82,0.0887,0.0541,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3CRQY5J",{"asin":472,"title":473,"brand":423,"imageUrl":474,"price":475,"rating":435,"reviews":476,"clickShare90":477,"clickShare360":478,"launchDate":479,"amazonUrl":480},"B01KCJCFK6","Mitchum Invisible Anti-Perspirant & Deodorant Roll-On Unscented 3.4 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41KwpwJ0TXL.jpg",10.02,1539,0.0441,0.0431,"2016-09-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01KCJCFK6",{"asin":482,"title":483,"brand":423,"imageUrl":484,"price":485,"rating":435,"reviews":486,"clickShare90":487,"clickShare360":488,"launchDate":439,"amazonUrl":489},"B0G3CRHQLP","Mitchum Ultimate 72HR Odor Protection Womens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Pure Fresh 2 pack","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41rGxtE+s+L.jpg",11.2,542,0.0414,0.0219,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G3CRHQLP",{"asin":491,"title":492,"brand":423,"imageUrl":493,"price":494,"rating":457,"reviews":495,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B00TJ6WLN0","Mitchum Womens Antiperspirant Deodorant Gel Stick Shower Fresh Scent 48HR Sweat & Odor Protection Triple Odor Defense Alcohol-Free 3.4 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31IYtPwQ+zL.jpg",6.05,25396,0.035,0.0488,"2015-02-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00TJ6WLN0",{"asin":501,"title":502,"brand":423,"imageUrl":503,"price":504,"rating":505,"reviews":506,"clickShare90":507,"clickShare360":508,"launchDate":509,"amazonUrl":510},"B01IA954JO","Mitchum Advanced Gel Anti-Perspirant & Deodorant Mountain Air 3.4 oz (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-ZCsddXGL.jpg",15.84,4.8,973,0.0268,0.0275,"2016-07-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01IA954JO",{"asin":512,"title":513,"brand":426,"imageUrl":514,"price":515,"rating":516,"reviews":517,"clickShare90":518,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B001QZLE6W","Dry Idea Unscented Roll On Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin 2X Longer Sweat Protection* 72Hr Odor Protection Womens Deodorant 3.25oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dDvoCngvL.jpg",6.25,4.4,5775,0.0259,0.0364,"2009-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB001QZLE6W",{"asin":523,"title":524,"brand":423,"imageUrl":525,"price":526,"rating":457,"reviews":527,"clickShare90":528,"clickShare360":529,"launchDate":530,"amazonUrl":531},"B00JCG89AG","Mitchum Mens Antiperspirant Deodorant Roll-On Applicator Unscented 48HR Sweat & Odor Protection Quick-Drying Formula Dermatologist Tested 3.4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31AeenPBxFL.jpg",5.93,4382,0.0251,0.0363,"2014-03-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00JCG89AG",{"asin":533,"title":534,"brand":423,"imageUrl":535,"price":25,"rating":435,"reviews":536,"clickShare90":537,"clickShare360":538,"launchDate":539,"amazonUrl":540},"B00UBJR1SO","Mitchum Women Triple Odor Defense Invisible Solid Antiperspirant Deodorant Pure Fresh 2.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F410duUEN35L.jpg",1657,0.0241,0.0397,"2013-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00UBJR1SO",{"asin":542,"title":543,"brand":423,"imageUrl":544,"price":545,"rating":435,"reviews":546,"clickShare90":547,"clickShare360":548,"launchDate":549,"amazonUrl":550},"B004CESX40","Mitchum Mens Deodorant Antiperspirant Stick Triple Odor Defense Invisible Solid 48 Hr Protection Dermatologist Tested Clean Control 2.7 Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41578CRUInL.jpg",4.95,17861,0.0227,0.1093,"2017-09-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004CESX40",{"asin":552,"title":553,"brand":423,"imageUrl":554,"price":555,"rating":446,"reviews":447,"clickShare90":90,"clickShare360":556,"launchDate":557,"amazonUrl":558},"B01LPRHN3I","Mitchum Mens Antiperspirant Deodorant Gel Stick Mountain Air Scent 48HR Sweat & Odor Protection Triple Odor Defense Alcohol-Free Dermatologist Tested 3.4 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41+PiRFX1cL.jpg",5.96,0.0212,"2007-04-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01LPRHN3I",{"asin":560,"title":561,"brand":426,"imageUrl":562,"price":563,"rating":516,"reviews":517,"clickShare90":564,"clickShare360":565,"launchDate":566,"amazonUrl":567},"B0CRVSMF41","Dry Idea Unscented Roll On Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin 2X Longer Sweat Protection* 72Hr Odor Control Womens Deodorant 3.25oz (Pack of 4)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51FDK-ReA0L.jpg",24.66,0.0195,0.0243,"2024-01-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CRVSMF41",{"asin":569,"title":570,"brand":426,"imageUrl":571,"price":26,"rating":457,"reviews":458,"clickShare90":572,"clickShare360":573,"launchDate":574,"amazonUrl":575},"B00GS6K0NW","Dry Idea Gel Deodorant & Antiperspirant for Women - Hypoallergenic for Sensitive Skin 2X Longer Sweat Protection* 72Hr Odor Protection Unscented Womens Deodorant 3 oz (Pack of 6)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-H-kIOzTL.jpg",0.0172,0.0199,"2013-11-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00GS6K0NW",{"asin":577,"title":578,"brand":423,"imageUrl":579,"price":580,"rating":446,"reviews":581,"clickShare90":582,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B08S2NDHDN","Mitchum Mens Natural Power Deodorant Solid Cedarwood 24HR Protection Vegan 2.7 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415yIO0cJuL.jpg",9.2,472,0.0145,0.0064,"2020-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB08S2NDHDN",{"asin":587,"title":588,"brand":423,"imageUrl":589,"price":590,"rating":435,"reviews":591,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B01FXML5NK","Mitchum Clear Gel Antiperspirant & Deodorant for Men Super Sport - 2.25 oz - 2 pk","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GF8gXksjL.jpg",9.19,1886,0.0142,0.0202,"2015-05-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB01FXML5NK",{"love":597,"hate":667,"returnReasons":733},[598,605,612,619,626,632,639,646,653,660],{"topic":599,"percentOfMentions":600,"verbatims":601},"Smell",0.2914,[602,603,604],"Very mild scent","Great scent","Nice clean smell",{"topic":606,"percentOfMentions":607,"verbatims":608},"Value For Money",0.1094,[609,610,611],"Great deal","Decent price","Less expensive",{"topic":613,"percentOfMentions":614,"verbatims":615},"Quality-Overall",0.0964,[616,617,618],"Reliable Product","Excellent product","A great product from a reputable company",{"topic":620,"percentOfMentions":621,"verbatims":622},"Efficiency",0.0558,[623,624,625],"Job well done","Effective","It works very well",{"topic":627,"percentOfMentions":621,"verbatims":628},"Moist\u002FDry",[629,630,631],"It dries fast","dries down well","It keeps you completely dry",{"topic":633,"percentOfMentions":634,"verbatims":635},"Durability",0.054000000000000006,[636,637,638],"durable","Used many years","Used for years",{"topic":640,"percentOfMentions":641,"verbatims":642},"Advertised Vs Actual Product",0.0426,[643,644,645],"Arrived as described","Does what it says","As described",{"topic":647,"percentOfMentions":648,"verbatims":649},"Allergies",0.0375,[650,651,652],"No irritation","Doesnt irritate","Does not irritate the skin",{"topic":654,"percentOfMentions":655,"verbatims":656},"Breathability",0.0263,[657,658,659],"The antiperspirant works","Definitely takes care of odor and perspiration","Excellent antiperspirant",{"topic":661,"percentOfMentions":662,"verbatims":663},"Protection",0.0121,[664,665,666],"Lasting protection","Good long-lasting protection","Great protection and a great value",[668,674,681,687,693,700,707,713,719,726],{"topic":599,"percentOfMentions":669,"verbatims":670},0.2553,[671,672,673],"Not odorless","Not fragrance free","Bad smell",{"topic":675,"percentOfMentions":676,"verbatims":677},"Functionality-Overall",0.08039999999999999,[678,679,680],"Not effective","did not work well","Did not work",{"topic":647,"percentOfMentions":682,"verbatims":683},0.071,[684,685,686],"cause a rash","Itchy rash","Allergic reaction",{"topic":627,"percentOfMentions":688,"verbatims":689},0.06269999999999999,[690,691,692],"a bit Dry","Doesnt hydrate at all","Product was really really dry",{"topic":694,"percentOfMentions":695,"verbatims":696},"Leak-Proof",0.0513,[697,698,699],"Leaked","Leaked when arrived","leaked in shipping",{"topic":701,"percentOfMentions":702,"verbatims":703},"Adhesion\u002FStickiness",0.0344,[704,705,706],"HORRIBLY STICKY","Stops working\u002FSticky","It's very sticky",{"topic":640,"percentOfMentions":708,"verbatims":709},0.030899999999999997,[710,711,712],"Absolutely misleading","False advertising","Wrong Description",{"topic":606,"percentOfMentions":714,"verbatims":715},0.026099999999999998,[716,717,718],"Expensive","Waste of money","Over priced",{"topic":720,"percentOfMentions":721,"verbatims":722},"Stain Resistance",0.0206,[723,724,725],"Stained my shirt","it will stain clothes","Leaves stains on clothes",{"topic":727,"percentOfMentions":728,"verbatims":729},"Ease Of Use",0.018799999999999997,[730,731,732],"Hard to use","is almost impossible to ever get out","Cannot get it open to us",[734,736,738,740,742,745,747,750,752,754],{"reason":599,"pct":735},0.2667,{"reason":694,"pct":737},0.1375,{"reason":675,"pct":739},0.1329,{"reason":640,"pct":741},0.1084,{"reason":743,"pct":744},"Defective Material\u002FParts",0.07,{"reason":701,"pct":746},0.045,{"reason":748,"pct":749},"Dispensing Mechanism",0.028900000000000002,{"reason":627,"pct":751},0.0182,{"reason":720,"pct":753},0.0175,{"reason":755,"pct":756},"Product Condition",0.0171,[758,763,768,773,778,783,788,793,798,803],{"term":759,"volume":760,"growthQoq":761,"conversionRate":762},"mitchum deodorant for men",472037,0.1468,0.1952,{"term":764,"volume":765,"growthQoq":766,"conversionRate":767},"mitchum deodorant",154732,0.1788,0.1164,{"term":769,"volume":770,"growthQoq":771,"conversionRate":772},"mitchum",112132,0.2563,0.1135,{"term":774,"volume":775,"growthQoq":776,"conversionRate":777},"dry idea",115286,0.1466,0.1098,{"term":779,"volume":780,"growthQoq":781,"conversionRate":782},"dry idea unscented clear gel",86340,0.2467,0.1149,{"term":784,"volume":785,"growthQoq":786,"conversionRate":787},"dry idea deodorant",92825,0.0581,0.0885,{"term":789,"volume":790,"growthQoq":791,"conversionRate":792},"mitchum unscented deodorant for men",20733,0.7072,0.224,{"term":794,"volume":795,"growthQoq":796,"conversionRate":797},"dry idea unscented",29106,0.1663,0.0923,{"term":799,"volume":800,"growthQoq":801,"conversionRate":802},"deodorant mitchum",16979,0.2524,0.1516,{"term":804,"volume":805,"growthQoq":806,"conversionRate":807},"mitchum unscented",15319,0.145,0.132,[809,815,820,826,831,836],{"title":810,"href":811,"score":812,"verdict":52,"marketSize":813,"growth90":814},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,654049.07,0.9588,{"title":816,"href":817,"score":812,"verdict":52,"marketSize":818,"growth90":819},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":821,"href":822,"score":812,"verdict":823,"marketSize":824,"growth90":825},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":827,"href":828,"score":812,"verdict":52,"marketSize":829,"growth90":830},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":832,"href":833,"score":812,"verdict":823,"marketSize":834,"growth90":835},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":837,"href":838,"score":839,"verdict":52,"marketSize":840,"growth90":841},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[843,850,853,860,867,874,881,888,895,902,909,916,923,930,937,944,951,958,965,972],{"nodeId":844,"label":845,"slug":846,"href":847,"nichesTracked":848,"marketSizeTotal":849},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":851,"marketSizeTotal":852},10978,8129370268,{"nodeId":854,"label":855,"slug":856,"href":857,"nichesTracked":858,"marketSizeTotal":859},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":861,"label":862,"slug":863,"href":864,"nichesTracked":865,"marketSizeTotal":866},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":868,"label":869,"slug":870,"href":871,"nichesTracked":872,"marketSizeTotal":873},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":875,"label":876,"slug":877,"href":878,"nichesTracked":879,"marketSizeTotal":880},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":882,"label":883,"slug":884,"href":885,"nichesTracked":886,"marketSizeTotal":887},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":889,"label":890,"slug":891,"href":892,"nichesTracked":893,"marketSizeTotal":894},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":896,"label":897,"slug":898,"href":899,"nichesTracked":900,"marketSizeTotal":901},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":903,"label":904,"slug":905,"href":906,"nichesTracked":907,"marketSizeTotal":908},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":910,"label":911,"slug":912,"href":913,"nichesTracked":914,"marketSizeTotal":915},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":917,"label":918,"slug":919,"href":920,"nichesTracked":921,"marketSizeTotal":922},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":924,"label":925,"slug":926,"href":927,"nichesTracked":928,"marketSizeTotal":929},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":931,"label":932,"slug":933,"href":934,"nichesTracked":935,"marketSizeTotal":936},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":938,"label":939,"slug":940,"href":941,"nichesTracked":942,"marketSizeTotal":943},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":945,"label":946,"slug":947,"href":948,"nichesTracked":949,"marketSizeTotal":950},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":952,"label":953,"slug":954,"href":955,"nichesTracked":956,"marketSizeTotal":957},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":959,"label":960,"slug":961,"href":962,"nichesTracked":963,"marketSizeTotal":964},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":966,"label":967,"slug":968,"href":969,"nichesTracked":970,"marketSizeTotal":971},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":973,"label":974,"slug":975,"href":976,"nichesTracked":36,"marketSizeTotal":977},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]