---
title: "Trend — deodorant women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-women/trend"
last_updated: "2026-08-10T23:53:30.610Z"
locale: en
meta:
  description: "Niche score 61/100 · $31.0M/yr market · 27.1M searches/yr · $9.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $31.0M/yr market · 27.1M searches/yr · $9.94 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — deodorant women - Flapen"
---

# **deodorant women**

**Launch it**

A $31.0M/yr market growing +11.5% this quarter with returns at 0.3% — clears our launch bar.

Market size 100Growth 39Conversion 93Competition 83Returns 99Price range 48Avg price 33Brand share 11Review moat 19Quality gap 21

**Market size**

**Incredible****$31.0M**

$31.0M/yr · 27.1M searches

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Okay****$1.93–$26.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+11.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$9.94**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****15,403.91**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Trend