---
title: "Reviews — deodorant women pack - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-women-pack/reviews"
last_updated: "2026-08-10T21:54:36.672Z"
locale: en
meta:
  description: "Niche score 55/100 · $957K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $957K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — deodorant women pack - Flapen"
---

# **deodorant women pack**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 77Growth 31Conversion 90Competition 78Returns 99Price range 55Avg price 54Brand share 3Review moat 24Quality gap 19

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Market size**

**Great****$957K**

$957K/yr · 721K searches

**Price range**

**Good****$2.70–$30.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.48**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,044.32**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Reviews