---
title: "Deodorant Women Pack — $957K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-women-pack"
last_updated: "2026-08-10T17:43:28.846Z"
locale: en
meta:
description: "Niche score 55/100 · $957K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $957K/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Deodorant Women Pack — $957K/yr Amazon US Niche (2026) - Flapen"
---
# **deodorant women pack**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 77Growth 31Conversion 90Competition 78Returns 99Price range 55Avg price 54Brand share 3Review moat 24Quality gap 19
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Market size**
**Great****$957K**
$957K/yr · 721K searches
**Price range**
**Good****$2.70–$30.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.48**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,044.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant women pack is a $957K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant women pack market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$749K–$998K**
- units × avg price
- **Conversion rate**
- **10.6%**
- **Avg BSR**
- **#316**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**6 **▼falling
**Sellers**
**212**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 81%
**Open market**
**0%**
- Suave55% - Secret22% - Dove15% - Arm & Hammer6% - Degree1% - Lady Speed Stick1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
20K15KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deodorant-women-pack/trend)
## **Top deodorant women pack search terms**
- **suave deodorant for women**327K/yr+3.0%8.2% conv. - **suave deodorant**93K/yr+11.1%5.0% conv. - **dove powder deodorant for women**36K/yr-7.3%14.1% conv. - **baking soda deodorant**26K/yr+62.2%4.0% conv. - **powder deodorant**27K/yr+20.9%4.3% conv. - **secret powder fresh deodorant for women**28K/yr+5.3%20.4% conv. - **deodorant women suave**26K/yr-2.8%8.1% conv. - **dove deodorant powder**24K/yr-18.0%13.3% conv. - **deodorant suave**20K/yr+7.1%7.5% conv. - **deodorant powder**18K/yr+6.7%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deodorant-women-pack/search-terms)
## **Top deodorant women pack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$29K6%$57K9%$86K12%$115K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz**Secret**$7.61**4.8★8,149 rev](https://www.amazon.com/dp/B008I2IKPE) [2**Suave Antiperspirant Deodorant for Women Fresh & Powder Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea**Suave**$9.93**4.8★1,371 rev](https://www.amazon.com/dp/B0CWPPNM9D) [3**Suave Deodorant 2.6 Ounce 24Hr Tropic Paradise Invis. Solid (76ml) (2 Pack)**Suave**$8.70**4.7★15,682 rev](https://www.amazon.com/dp/B00NFUF4C6) [4**Suave Antiperspirant Deodorant for Women Powder 2-Size Variety Pack Anti-Staining Invisible Solid Talc-Free (2 Piece Set) Scented**Suave**$9.95**4.8★236 rev](https://www.amazon.com/dp/B0DR9BW3GH) [5**Suave Deodorant Women Antiperspirant Powder and Fresh Bundle 48-Hour Odor & Wetness Protection Deodorant for Women With Essential Oils Anti-Staining No Baking Soda 4 Count 2.6 oz**Suave**$15.37**4.8★761 rev](https://www.amazon.com/dp/B0CW27H4GP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)**Suave**$22.63**95 rev1y ago](https://www.amazon.com/dp/B0FH7JL3G1) [**Suave Antiperspirant Deodorant for Women Powder 2-Size Variety Pack Anti-Staining Invisible Solid Talc-Free (2 Piece Set) Scented**Suave**$9.95**236 rev1y ago](https://www.amazon.com/dp/B0DR9BW3GH) [**Suave Antiperspirant Deodorant for Women Variety 4-Pack Powder Tropical Paradise Coconut Kiss Sweet Pea & Violet Anti-Staining Invisible Solid Talc-Free 1.2 Oz Ea**Suave**$14.99**179 rev1y ago](https://www.amazon.com/dp/B0DR9FVDWT) [**Suave Antiperspirant Deodorant for Women Variety 4-Pack Cocoa Butter & Shea + Everlasting Sunshine Anti-Staining Invisible Solid Talc-Free 2.7 Oz Each**Suave**$18.84**96 rev1y ago](https://www.amazon.com/dp/B0DR9B4JVV) [**Suave Antiperspirant Deodorant for Women Fresh & Powder Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea**Suave**$9.93**1,371 rev2y ago](https://www.amazon.com/dp/B0CWPPNM9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARM & HAMMER Essentials Deodorant - Made with Natural Deodorizers - Coconut Geranium - Free From Aluminum Parabens & Phthalates 2.5 oz (Pack of 2)**Arm & Hammer**$10.80**4.6★**▲ 221%**](https://www.amazon.com/dp/B095TXYS3Y) [**Dove Deodorant 2.6 Ounce Invisible Solid Powder (76ml) (2 Pack)**Dove**$12.13**4.7★**▲ 175%**](https://www.amazon.com/dp/B00NFUFQOW) [**Suave Deodorant 2.6 Ounce 24Hr Fresh Invisible Solid (76ml) (2 Pack)**Suave**$7.95**4.5★**▲ 103%**](https://www.amazon.com/dp/B01M080LTI) [**Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)**Suave**$22.63**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FH7JL3G1) [**Suave Antiperspirant Deodorant for Women Tropical Paradise + Mango & Citrus Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea**Suave**$9.69**4.7★**▲ 63%**](https://www.amazon.com/dp/B0CWPPZGL8)
**~~View all trending →~~**
## **What buyers say about deodorant women pack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“Lightly scented”*
**Value For Money**14%
*“Great value”*
**Quality-Overall**10%
*“Excellent product”*
**Efficiency**6%
*“This is effective for me throughout an average day and during workouts”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Durability**3%
*“Great product and stays on all day”*
**Moist/Dry**3%
*“It dries quickly”*
**Soft Feel**2%
*“Smooth on the skin”*
**Allergies**2%
*“No irritation”*
**Ease Of Use**2%
*“it is easy to put on”*
### **What buyers complain about **
**Smell**23%
*“Chemical smell”*
**Allergies**16%
*“Gave me a horrible rash”*
**Functionality-Overall**9%
*“Does not work correctly”*
**Value For Money**4%
*“Waste of money”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Stain Resistance**3%
*“Stains”*
**Durability**3%
*“Doesn't last 100 hours”*
**Size-Overall**2%
*“Sqave is this size is getting hard to find”*
**Moist/Dry**2%
*“It does not keep me dry”*
**Defective Material/Parts**2%
*“One item was broken making it unusable”*
### **Top return reasons **
**Smell**38%
**Advertised Vs Actual Product**16%
**Functionality-Overall**10%
**Defective Material/Parts**7%
**Value For Money**4%
**Material Quality**3%
**Product Condition**3%
**Size-Overall**2%
**Protection**2%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is deodorant women pack profitable to sell on Amazon United States?**
- The niche generates $957K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the deodorant women pack niche?**
- 6 brands and 212 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in deodorant women pack?**
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
- **When does demand for deodorant women pack peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the deodorant women pack niche?**
- Listings span $2.70–$30.19; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 6,044 reviews — the moat a new listing must climb.
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