[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-deodorant-women-bulk":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":184,"baselines":221,"demand":226,"seasonality":523,"brandShare":536,"products":545,"feedback":595,"searchTerms":744,"related":770,"lastUpdated":171},"68be6fc5-0e9c-42fb-b703-b21c1d93210b","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":165,"newProducts360":165,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":142,"brandCountYearAgo":172,"sellerCount":173,"signals":174,"avgBsr":175,"pageQuality":165,"unitsSoldMin":176,"unitsSoldAvgMin":177,"unitsSoldAvgMax":178,"revenueMin":179,"revenueMax":180,"avgBrandAgeMonths":181,"avgSellerAgeDays":182,"top20ClickShare":157,"top20BrandShare":157,"primePct":183,"oosRate":165},241882,79382,0.8433,0.1339,0.2687,1,4.6,2136,11.34,3.78,29.83,5,30000,0,0.0027,"deodorant women bulk","deodorant-women-bulk","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fdeodorant-women-bulk","Deodorants & Antiperspirants","2026-07-15T10:34:41.433885+00:00",3,39,[],286,25000,3000,4000,283500,340200,69,139,0.8,{"score":185,"verdict":186,"components":187},43,"skip",[188,193,196,200,202,204,207,212,215,217],{"key":189,"score":190,"weight":191,"raw":192},"marketSize",45,0.15,241881.56,{"key":194,"score":195,"weight":191,"raw":155},"growth",42,{"key":197,"score":198,"weight":199,"raw":156},"conversion",100,0.1,{"key":201,"score":165,"weight":191,"raw":157},"competition",{"key":203,"score":165,"weight":199,"raw":157},"brandShare",{"key":205,"score":206,"weight":199,"raw":158},"qualityGap",25,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",44,0.05,2136.4,{"key":213,"score":214,"weight":199,"raw":166},"returns",99,{"key":216,"score":190,"weight":210,"raw":160},"avgPrice",{"key":218,"score":219,"weight":210,"raw":220},"priceRange",57,0.5692898272552783,{"avgRating":222,"medianPrice":223,"medianReturnRate":224,"nichesTracked":225},4.42,24.38,0.0215,115062,{"points":227,"droppedPartialWeek":522},[228,231,234,237,240,243,246,249,252,255,258,261,264,267,270,273,276,279,282,285,288,291,294,297,300,303,306,309,312,315,318,321,324,327,330,333,336,339,342,345,348,351,354,357,360,363,366,369,372,375,378,381,384,387,390,393,396,399,402,405,408,411,414,417,420,423,426,429,432,435,438,441,444,447,450,453,456,459,462,465,468,471,474,477,480,483,486,489,492,495,498,501,504,507,510,513,516,519],{"week":229,"volume":230},"2024-09-01",618,{"week":232,"volume":233},"2024-09-08",13157,{"week":235,"volume":236},"2024-09-15",12099,{"week":238,"volume":239},"2024-09-22",12220,{"week":241,"volume":242},"2024-09-29",11852,{"week":244,"volume":245},"2024-10-06",5931,{"week":247,"volume":248},"2024-10-13",5809,{"week":250,"volume":251},"2024-10-20",4898,{"week":253,"volume":254},"2024-10-27",5008,{"week":256,"volume":257},"2024-11-03",4568,{"week":259,"volume":260},"2024-11-10",5045,{"week":262,"volume":263},"2024-11-17",5282,{"week":265,"volume":266},"2024-11-24",4624,{"week":268,"volume":269},"2024-12-01",4599,{"week":271,"volume":272},"2024-12-08",4276,{"week":274,"volume":275},"2024-12-15",3710,{"week":277,"volume":278},"2024-12-22",3418,{"week":280,"volume":281},"2024-12-29",2965,{"week":283,"volume":284},"2025-01-05",3763,{"week":286,"volume":287},"2025-01-12",4055,{"week":289,"volume":290},"2025-01-19",4238,{"week":292,"volume":293},"2025-01-26",4294,{"week":295,"volume":296},"2025-02-02",4354,{"week":298,"volume":299},"2025-02-09",4443,{"week":301,"volume":302},"2025-02-16",4082,{"week":304,"volume":305},"2025-02-23",4272,{"week":307,"volume":308},"2025-03-02",913,{"week":310,"volume":311},"2025-03-09",5263,{"week":313,"volume":314},"2025-03-16",4926,{"week":316,"volume":317},"2025-03-23",4593,{"week":319,"volume":320},"2025-03-30",649,{"week":322,"volume":323},"2025-04-06",5301,{"week":325,"volume":326},"2025-04-13",5472,{"week":328,"volume":329},"2025-04-20",5175,{"week":331,"volume":332},"2025-04-27",5563,{"week":334,"volume":335},"2025-05-04",5610,{"week":337,"volume":338},"2025-05-11",5000,{"week":340,"volume":341},"2025-05-18",4944,{"week":343,"volume":344},"2025-05-25",4666,{"week":346,"volume":347},"2025-06-01",4714,{"week":349,"volume":350},"2025-06-08",5235,{"week":352,"volume":353},"2025-06-15",5178,{"week":355,"volume":356},"2025-06-22",5133,{"week":358,"volume":359},"2025-06-29",5436,{"week":361,"volume":362},"2025-07-06",5218,{"week":364,"volume":365},"2025-07-13",7962,{"week":367,"volume":368},"2025-07-20",6328,{"week":370,"volume":371},"2025-07-27",6834,{"week":373,"volume":374},"2025-08-03",6891,{"week":376,"volume":377},"2025-08-10",7180,{"week":379,"volume":380},"2025-08-17",7642,{"week":382,"volume":383},"2025-08-24",7108,{"week":385,"volume":386},"2025-08-31",6893,{"week":388,"volume":389},"2025-09-07",7266,{"week":391,"volume":392},"2025-09-14",6177,{"week":394,"volume":395},"2025-09-21",6127,{"week":397,"volume":398},"2025-09-28",5425,{"week":400,"volume":401},"2025-10-05",6207,{"week":403,"volume":404},"2025-10-12",7488,{"week":406,"volume":407},"2025-10-19",5867,{"week":409,"volume":410},"2025-10-26",5672,{"week":412,"volume":413},"2025-11-02",5761,{"week":415,"volume":416},"2025-11-09",6667,{"week":418,"volume":419},"2025-11-16",6407,{"week":421,"volume":422},"2025-11-23",6725,{"week":424,"volume":425},"2025-11-30",6143,{"week":427,"volume":428},"2025-12-07",12337,{"week":430,"volume":431},"2025-12-14",12001,{"week":433,"volume":434},"2025-12-21",10623,{"week":436,"volume":437},"2025-12-28",8517,{"week":439,"volume":440},"2026-01-04",11501,{"week":442,"volume":443},"2026-01-11",12763,{"week":445,"volume":446},"2026-01-18",13429,{"week":448,"volume":449},"2026-01-25",12664,{"week":451,"volume":452},"2026-02-01",12476,{"week":454,"volume":455},"2026-02-08",12911,{"week":457,"volume":458},"2026-02-15",13004,{"week":460,"volume":461},"2026-02-22",14602,{"week":463,"volume":464},"2026-03-01",15616,{"week":466,"volume":467},"2026-03-08",14618,{"week":469,"volume":470},"2026-03-15",13637,{"week":472,"volume":473},"2026-03-22",13748,{"week":475,"volume":476},"2026-03-29",14341,{"week":478,"volume":479},"2026-04-05",13938,{"week":481,"volume":482},"2026-04-12",13978,{"week":484,"volume":485},"2026-04-19",14517,{"week":487,"volume":488},"2026-04-26",13937,{"week":490,"volume":491},"2026-05-03",1520,{"week":493,"volume":494},"2026-05-10",1547,{"week":496,"volume":497},"2026-05-17",1620,{"week":499,"volume":500},"2026-05-24",1807,{"week":502,"volume":503},"2026-05-31",1689,{"week":505,"volume":506},"2026-06-07",1600,{"week":508,"volume":509},"2026-06-14",1527,{"week":511,"volume":512},"2026-06-21",1612,{"week":514,"volume":515},"2026-06-28",2551,{"week":517,"volume":518},"2026-07-05",1450,{"week":520,"volume":521},"2026-07-12",1656,false,[524,525,526,527,528,529,530,531,532,533,534,535],1.2286727381532336,1.2919786610853496,1.30117339973176,1.4344860587361445,0.46502521683403264,0.5400599162936099,0.7232015589195822,1.0525028718522396,1.2269638691250657,0.8634802639096886,0.8386269639359512,1.0223907576811606,{"top":537,"otherBrandCount":165,"otherClickShare":544},[538,541],{"brand":539,"clickShare":540},"Old Spice",0.7454,{"brand":542,"clickShare":543},"Secret",0.2545,0.00009999999999998899,[546,557,566,576,585],{"asin":547,"title":548,"brand":539,"imageUrl":549,"price":550,"rating":551,"reviews":552,"clickShare90":553,"clickShare360":554,"launchDate":555,"amazonUrl":556},"B00B30SGWU","Old Spice Aluminum Free Deodorant for Men High Endurance 24\u002F7 Lasting Freshness & Long Lasting Scent 24\u002F7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ou+oKPLjL.jpg",7.2,4.7,3045,0.4659,0.3279,"2013-01-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00B30SGWU",{"asin":558,"title":559,"brand":542,"imageUrl":560,"price":561,"rating":551,"reviews":562,"clickShare90":543,"clickShare360":563,"launchDate":564,"amazonUrl":565},"B0DSGFPMKN","Old Spice Aluminum Free Deodorant For Men High Endurance 24\u002F7 Sweat Defense & Odor Protection 24\u002F7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uni1-rjjL.jpg",11.4,1141,0.3929,"2025-01-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DSGFPMKN",{"asin":567,"title":568,"brand":539,"imageUrl":569,"price":570,"rating":158,"reviews":571,"clickShare90":572,"clickShare360":573,"launchDate":574,"amazonUrl":575},"B0017WKFQE","Old Spice Antiperspirant Deodorant For Men High Endurance 24\u002F7 Sweat Defense & Odor Protection 24\u002F7 Freshness & Lasting Scent Fresh Scent 3.3 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31CBXeGGd7L.jpg",4.48,5921,0.1969,0.1991,"2008-04-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0017WKFQE",{"asin":577,"title":578,"brand":539,"imageUrl":579,"price":161,"rating":551,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":583,"amazonUrl":584},"B013DLHQEU","Old Spice High Endurance Long Lasting Stick Mens Deodorant Fresh Scent - 3.0 Oz Ea","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jIyMwrNHL.jpg",551,0.0495,0.0609,"2015-08-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB013DLHQEU",{"asin":586,"title":587,"brand":539,"imageUrl":588,"price":162,"rating":589,"reviews":590,"clickShare90":591,"clickShare360":592,"launchDate":593,"amazonUrl":594},"B09433KWS6","Old Spice Antiperspirant and Deodorant for Men High Endurance Game Day Long Lasting Stick 3 Oz (Pack of 6)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31EZimb7LsL.jpg",4.3,24,0.0331,0.0193,"2018-06-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB09433KWS6",{"love":596,"hate":667,"returnReasons":720},[597,604,611,618,625,632,639,646,653,660],{"topic":598,"percentOfMentions":599,"verbatims":600},"Smell",0.36920000000000003,[601,602,603],"Clean smell","Good smell","The best deodorant",{"topic":605,"percentOfMentions":606,"verbatims":607},"Value For Money",0.251,[608,609,610],"Good deal","Great value","Great deal",{"topic":612,"percentOfMentions":613,"verbatims":614},"Quality-Overall",0.1137,[615,616,617],"no complaints","Good quality","Same quality as at first use",{"topic":619,"percentOfMentions":620,"verbatims":621},"Efficiency",0.0431,[622,623,624],"Works Well","Works well","Works great",{"topic":626,"percentOfMentions":627,"verbatims":628},"Advertised Vs Actual Product",0.040999999999999995,[629,630,631],"Worked as advertised","Item as described","it works as needed",{"topic":633,"percentOfMentions":634,"verbatims":635},"Durability",0.0381,[636,637,638],"It lasts all day for me","I've been using it for years","It lasts and smells great",{"topic":640,"percentOfMentions":641,"verbatims":642},"Ease Of Use",0.0179,[643,644,645],"Easy to find","This is a straightforward","Easy enough to do my husband",{"topic":647,"percentOfMentions":648,"verbatims":649},"Size-Overall",0.0148,[650,651,652],"Great size","perfect size to keep in his backpack","Nice size good price",{"topic":654,"percentOfMentions":655,"verbatims":656},"Moist\u002FDry",0.0113,[657,658,659],"great smell and keeps me dry","Keeps him dry as an active guy","Keeps dryness all day",{"topic":661,"percentOfMentions":662,"verbatims":663},"Allergies",0.0092,[664,665,666],"No irritation","No skin irritation","absolutely no skin irritation",[668,674,680,687,693,698,703,709,712,716],{"topic":598,"percentOfMentions":669,"verbatims":670},0.23559999999999998,[671,672,673],"The scent is too strong and unpleasant","very strong scent","Didnt like the smelling fragrance",{"topic":661,"percentOfMentions":675,"verbatims":676},0.11720000000000001,[677,678,679],"made me break out in a rash","have a sticky residue thats hard to wash off with soap or any other body cleaning product or give me a rash that lasts for weeks","causes extreme itching",{"topic":681,"percentOfMentions":682,"verbatims":683},"Ingredients-Overall",0.069,[684,685,686],"Changed ingredients","too much baking soda","The ingredients seemed to have shrunk inside the dispenser",{"topic":633,"percentOfMentions":688,"verbatims":689},0.0632,[690,691,692],"just doesn't last all day","quality and lasting not good as the 5years old same product had","doesn't last all day",{"topic":654,"percentOfMentions":694,"verbatims":695},0.046,[696,697],"it arrived completely dried up","Another issue is that it never seemed to fully dry after application",{"topic":605,"percentOfMentions":699,"verbatims":700},0.0414,[701,702],"the value is terrible now","Total waste of money",{"topic":704,"percentOfMentions":705,"verbatims":706},"Defective Material\u002FParts",0.0345,[707,708],"I read a bunch of reviews that the actual product is defective","Irritating that they are being allowed to sell a defective product",{"topic":647,"percentOfMentions":705,"verbatims":710},[711],"Come to find out they are slightly smaller bars",{"topic":713,"percentOfMentions":705,"verbatims":714},"Sensitivity-Overall",[715],"then became sensitive to it",{"topic":717,"percentOfMentions":705,"verbatims":718},"Dispensing Mechanism",[719],"Out of a package of four only one did the dispenser work",[721,723,725,728,731,733,735,736,738,741],{"reason":598,"pct":722},0.3432,{"reason":626,"pct":724},0.2954,{"reason":726,"pct":727},"Color",0.12050000000000001,{"reason":729,"pct":730},"Functionality-Overall",0.033,{"reason":605,"pct":732},0.0264,{"reason":704,"pct":734},0.0231,{"reason":654,"pct":734},{"reason":612,"pct":737},0.019799999999999998,{"reason":739,"pct":740},"Breathability",0.0182,{"reason":742,"pct":743},"Adhesion\u002FStickiness",0.0165,[745,750,755,760,765],{"term":746,"volume":747,"growthQoq":748,"conversionRate":749},"old spice fresh deodorant",19215,0.3982,0.2739,{"term":751,"volume":752,"growthQoq":753,"conversionRate":754},"old spice fresh",24656,0.0474,0.2157,{"term":756,"volume":757,"growthQoq":758,"conversionRate":759},"old spice fresh deodorant for men",19653,-0.1728,0.2306,{"term":761,"volume":762,"growthQoq":763,"conversionRate":764},"old spice deodorant for men fresh",8664,0.291,0.1927,{"term":766,"volume":767,"growthQoq":768,"conversionRate":769},"old spice deodorant fresh",7194,0.2218,0.2099,[771,778,783,789,794,799],{"title":772,"href":773,"score":774,"verdict":775,"marketSize":776,"growth90":777},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":779,"href":780,"score":774,"verdict":775,"marketSize":781,"growth90":782},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":784,"href":785,"score":774,"verdict":786,"marketSize":787,"growth90":788},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":790,"href":791,"score":774,"verdict":775,"marketSize":792,"growth90":793},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":795,"href":796,"score":774,"verdict":786,"marketSize":797,"growth90":798},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":800,"href":801,"score":802,"verdict":775,"marketSize":803,"growth90":804},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]