---
title: "Deodorant Women Bulk — $242K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-women-bulk"
last_updated: "2026-08-10T16:45:32.475Z"
locale: en
meta:
description: "Niche score 43/100 · $242K/yr market · 79K searches/yr · $11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $242K/yr market · 79K searches/yr · $11.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deodorant Women Bulk — $242K/yr Amazon US Niche (2026) - Flapen"
---
# **deodorant women bulk**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 42Conversion 100Competition 0Returns 99Price range 57Avg price 45Brand share 0Review moat 44Quality gap 25
**Conversion**
**Incredible****26.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.78–$29.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$242K**
$242K/yr · 79K searches
**Avg price**
**Okay****$11.34**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,136.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+13.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant women bulk is a $242K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant women bulk market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$284K–$340K**
- units × avg price
- **Conversion rate**
- **26.9%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Old Spice75% - Secret25% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +13.4% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deodorant-women-bulk/trend)
## **Top deodorant women bulk search terms**
- **old spice fresh deodorant**19K/yr+39.8%27.4% conv. - **old spice fresh**25K/yr+4.7%21.6% conv. - **old spice fresh deodorant for men**20K/yr-17.3%23.1% conv. - **old spice deodorant for men fresh**9K/yr+29.1%19.3% conv. - **old spice deodorant fresh**7K/yr+22.2%21.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deodorant-women-bulk/search-terms)
## **Top deodorant women bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$36K30%$73K45%$109K60%$145K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)**Old Spice**$7.20**4.7★3,045 rev](https://www.amazon.com/dp/B00B30SGWU) [2**Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)**Secret**$11.40**4.7★1,141 rev](https://www.amazon.com/dp/B0DSGFPMKN) [3**Old Spice Antiperspirant Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.3 oz**Old Spice**$4.48**4.6★5,921 rev](https://www.amazon.com/dp/B0017WKFQE) [4**Old Spice High Endurance Long Lasting Stick Mens Deodorant Fresh Scent - 3.0 Oz Ea**Old Spice**$3.78**4.7★551 rev](https://www.amazon.com/dp/B013DLHQEU) [5**Old Spice Antiperspirant and Deodorant for Men High Endurance Game Day Long Lasting Stick 3 Oz (Pack of 6)**Old Spice**$29.83**4.3★24 rev](https://www.amazon.com/dp/B09433KWS6)
### **Newest**
by launch date
[**Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)**Secret**$11.40**1,141 rev1y ago](https://www.amazon.com/dp/B0DSGFPMKN) [**Old Spice Antiperspirant and Deodorant for Men High Endurance Game Day Long Lasting Stick 3 Oz (Pack of 6)**Old Spice**$29.83**24 rev8y ago](https://www.amazon.com/dp/B09433KWS6) [**Old Spice High Endurance Long Lasting Stick Mens Deodorant Fresh Scent - 3.0 Oz Ea**Old Spice**$3.78**551 rev10y ago](https://www.amazon.com/dp/B013DLHQEU) [**Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)**Old Spice**$7.20**3,045 rev13y ago](https://www.amazon.com/dp/B00B30SGWU) [**Old Spice Antiperspirant Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.3 oz**Old Spice**$4.48**5,921 rev18y ago](https://www.amazon.com/dp/B0017WKFQE)
### **Trending**
90-day click momentum
[**Old Spice Antiperspirant and Deodorant for Men High Endurance Game Day Long Lasting Stick 3 Oz (Pack of 6)**Old Spice**$29.83**4.3★**▲ 72%**](https://www.amazon.com/dp/B09433KWS6) [**Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)**Old Spice**$7.20**4.7★**▲ 42%**](https://www.amazon.com/dp/B00B30SGWU) [**Old Spice Antiperspirant Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.3 oz**Old Spice**$4.48**4.6★**— 1%**](https://www.amazon.com/dp/B0017WKFQE) [**Old Spice High Endurance Long Lasting Stick Mens Deodorant Fresh Scent - 3.0 Oz Ea**Old Spice**$3.78**4.7★**▼ 19%**](https://www.amazon.com/dp/B013DLHQEU) [**Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)**Secret**$11.40**4.7★**▼ 35%**](https://www.amazon.com/dp/B0DSGFPMKN)
## **What buyers say about deodorant women bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**37%
*“Clean smell”*
**Value For Money**25%
*“Good deal”*
**Quality-Overall**11%
*“no complaints”*
**Efficiency**4%
*“Works Well”*
**Advertised Vs Actual Product**4%
*“Worked as advertised”*
**Durability**4%
*“It lasts all day for me”*
**Ease Of Use**2%
*“Easy to find”*
**Size-Overall**1%
*“Great size”*
**Moist/Dry**1%
*“great smell and keeps me dry”*
**Allergies**1%
*“No irritation”*
### **What buyers complain about **
**Smell**24%
*“The scent is too strong and unpleasant”*
**Allergies**12%
*“made me break out in a rash”*
**Ingredients-Overall**7%
*“Changed ingredients”*
**Durability**6%
*“just doesn't last all day”*
**Moist/Dry**5%
*“it arrived completely dried up”*
**Value For Money**4%
*“the value is terrible now”*
**Defective Material/Parts**3%
*“I read a bunch of reviews that the actual product is defective”*
**Size-Overall**3%
*“Come to find out they are slightly smaller bars”*
**Sensitivity-Overall**3%
*“then became sensitive to it”*
**Dispensing Mechanism**3%
*“Out of a package of four only one did the dispenser work”*
### **Top return reasons **
**Smell**34%
**Advertised Vs Actual Product**30%
**Color**12%
**Functionality-Overall**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Moist/Dry**2%
**Quality-Overall**2%
**Breathability**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is deodorant women bulk profitable to sell on Amazon United States?**
- The niche generates $242K/yr across 5 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the deodorant women bulk niche?**
- 2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deodorant women bulk?**
- Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.3%.
- **When does demand for deodorant women bulk peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the deodorant women bulk niche?**
- Listings span $3.78–$29.83; the average listing price is $11.34 (sweet spot $15–$100). The average incumbent carries 2,136 reviews — the moat a new listing must climb.
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