---
title: "Deodorant Stone — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-stone"
last_updated: "2026-08-10T18:14:58.245Z"
locale: en
meta:
description: "Niche score 48/100 · $89K/yr market · 57K searches/yr · $18.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $89K/yr market · 57K searches/yr · $18.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Deodorant Stone — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **deodorant stone**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 52Conversion 80Competition 15Returns 89Price range 74Avg price 85Brand share 0Review moat 21Quality gap 83
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$6.70–$38.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$89K**
$89K/yr · 57K searches
**Review moat**
**Bad****12,057.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant stone is a $89K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant stone market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$114K–$152K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**573**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Salt & Stone86% - Crystal Essence4% - Saltair3% - Megababe3% - Thai Deodorant Stone2% - Nécessaire2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Oct, Dec · busiest ÷ quietest = 35.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deodorant-stone/trend)
## **Top deodorant stone search terms**
- **salt stone deodorant**28K/yr+35.9%7.5% conv. - **deodorant salt and stone**11K/yr+14.3%10.9% conv. - **santal deodorant**12K/yr+10.7%6.2% conv. - **deodorant women salt and stone**3K/yr+18.1%10.5% conv. - **salt stone deodorant women**3K/yr-7.2%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deodorant-stone/search-terms)
## **Top deodorant stone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$27K45%$40K60%$54K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver**Salt & Stone**$19.29**4.1★17,074 rev](https://www.amazon.com/dp/B08WYXNVQ7) [2**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki**Salt & Stone**$19.19**4.1★17,074 rev](https://www.amazon.com/dp/B0BGFBMPXM) [3**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Saffron & Cedar**Salt & Stone**$19.28**4.1★17,074 rev](https://www.amazon.com/dp/B0DPGSCBF3) [4**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud**Salt & Stone**$19.44**4.3★1,055 rev](https://www.amazon.com/dp/B0DLX92N5M) [5**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Neroli & Basil**Salt & Stone**$19.19**4.1★17,074 rev](https://www.amazon.com/dp/B0BTBL3NR2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Saltair Serum Deodorant 2 Pack Santal Bloom Scent 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid 2x 1.7oz Travel Roll On**Saltair**$24.54**2,783 rev1y ago](https://www.amazon.com/dp/B0F11YM3G6) [**Megababe Skincare Deodorant - The Santal Deo with 72 hour Odor Protection | Summer and Hot Weather Essential | Restorative Ceramide & Sandalwood | Aluminum-Free All Natural | 2.6 oz**Megababe**$13.22**3,595 rev1y ago](https://www.amazon.com/dp/B0DSGGXVLR) [**Ncessaire The Deodorant Santal | Aluminum Free Deodorant For Women & Men. Extra Strength Treatment with Mandelic Acid. Free of Baking Soda Ozokerite & Silicones (75 g/2.5 oz)**Nécessaire**$22.18**225 rev1y ago](https://www.amazon.com/dp/B0DR3R79Z5) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Mini Deodorant Discovery Set**Salt & Stone**$38.73**17,074 rev1y ago](https://www.amazon.com/dp/B0DQF7CQ3Z) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud**Salt & Stone**$19.44**1,055 rev1y ago](https://www.amazon.com/dp/B0DLX92N5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Saffron & Cedar**Salt & Stone**$19.28**4.1★**▲ 43%**](https://www.amazon.com/dp/B0DPGSCBF3) [**Thai Deodorant Stone Crystal Deodorant Stone Liquid - 4.25 oz**Thai Deodorant Stone**$6.70**4.3★**▲ 32%**](https://www.amazon.com/dp/B0716TPR7N) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki**Salt & Stone**$19.19**4.1★**▲ 22%**](https://www.amazon.com/dp/B0BGFBMPXM) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Neroli & Basil**Salt & Stone**$19.19**4.1★**▲ 16%**](https://www.amazon.com/dp/B0BTBL3NR2) [**Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud**Salt & Stone**$19.44**4.3★**— 6%**](https://www.amazon.com/dp/B0DLX92N5M)
**~~View all trending →~~**
## **What buyers say about deodorant stone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**51%
*“Fresh scent”*
**Quality-Overall**6%
*“Excellent Product”*
**Efficiency**3%
*“It does the job beautifully”*
**Allergies**3%
*“No irritation”*
**Durability**3%
*“stays on the whole day”*
**Value For Money**3%
*“Best for the money”*
**Advertised Vs Actual Product**2%
*“It does exactly as advertised”*
**Moist/Dry**2%
*“Provides hydration to my skin”*
**Soft Feel**1%
*“Feels soft”*
**Adhesion/Stickiness**1%
*“I havent had an issue with stickiness”*
### **What buyers complain about **
**Smell**26%
*“Bad smell”*
**Allergies**11%
*“Skin Rash”*
**Value For Money**9%
*“Too expensive”*
**Functionality-Overall**7%
*“Doesnt work as described”*
**Durability**4%
*“Broke off inside”*
**Stain Resistance**3%
*“Leaves stains on clothes”*
**Moist/Dry**2%
*“Way too dry”*
**Residue**1%
*“White residue”*
**Quality-Overall**1%
*“Bad quality”*
**Sensitivity-Overall**1%
*“I do not recommend if you have sensitive skin”*
### **Top return reasons **
**Smell**63%
**Functionality-Overall**9%
**Advertised Vs Actual Product**6%
**Product Condition**4%
**Defective Material/Parts**2%
**Size-Overall**2%
**Value For Money**2%
**Stain Resistance**1%
**Ingredients-Overall**1%
**Durability**1%
## **Common questions**
- **Is deodorant stone profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 11 tracked products. 90-day search growth is +23.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the deodorant stone niche?**
- 6 brands and 573 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deodorant stone?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.3%.
- **When does demand for deodorant stone peak?**
- Demand peaks in Feb–Mar–Oct–Dec; the busiest month runs 35.1× the quietest.
- **What does it cost to enter the deodorant stone niche?**
- Listings span $6.70–$38.73; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 12,057 reviews — the moat a new listing must climb.
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