---
title: "Deodorant Soap — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-soap"
last_updated: "2026-08-10T18:15:00.201Z"
locale: en
meta:
description: "Niche score 60/100 · $2.2M/yr market · 964K searches/yr · $23.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $2.2M/yr market · 964K searches/yr · $23.13 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Deodorant Soap — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **deodorant soap**
**Launch it**
A $2.2M/yr market growing +0.0% this quarter with returns at 0.5% — clears our launch bar.
Market size 95Growth 25Conversion 87Competition 72Returns 97Price range 82Avg price 95Brand share 0Review moat 26Quality gap 24
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 964K searches
**Avg price**
**Incredible****$23.13**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.10–$65.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,866.82**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant soap is a $2.2M/yr Amazon United States market (964K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant soap market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.3M–$2.9M**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#389**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**437**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**0%**
- Coast59% - Zest40% - Irish Spring1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deodorant-soap/trend)
## **Top deodorant soap search terms**
- **coast flashlight**301K/yr-20.8%1.8% conv. - **zest bar soap**164K/yr+4.5%11.0% conv. - **coast soap**76K/yr+51.2%14.8% conv. - **coast bar soap**51K/yr+15.3%14.4% conv. - **coast**68K/yr+1.3%1.7% conv. - **zest**62K/yr+0.4%5.6% conv. - **zest soap**51K/yr+13.0%8.6% conv. - **coast light**32K/yr+8.8%0.9% conv. - **coast flashlights**30K/yr-4.0%1.0% conv. - **coast soap bars original**23K/yr+30.2%19.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deodorant-soap/search-terms)
## **Top deodorant soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$89K8%$179K12%$268K16%$358K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 8 x 4 oz**Coast**$6.17**4.7★9,478 rev](https://www.amazon.com/dp/B00C67SFN4) [2**Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 16bars 4oz. (113g)each / Total New Wt 4lbs. (1.8kg).**Coast**$19.53**4.7★9,478 rev](https://www.amazon.com/dp/B07B7FVFBX) [3**Zest 8-Bar Bath Size Soap Aqua 4 Ounce per bar 8 bars 32 Ounce**Zest**$5.21**4.6★5,956 rev](https://www.amazon.com/dp/B0097PF0VI) [4**Zest Refreshing Aqua Bars Deodorant Bar Soap with Vitamin E 3 Bars 4 OZ (113g) Each - 3 Pack**Zest**$12.17**4.3★664 rev](https://www.amazon.com/dp/B00KVL2CN6) [5**Zest Aqua Pure Cleansing Bar Soap 20% More Moisture 8 Count Pack of 2**Zest**$18.40**4.7★865 rev](https://www.amazon.com/dp/B082DL28WT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coast PX200R 2000 Lumen Rechargeable LED Flashlight Twist Focus USB-C 2-Position Pocket Clip**Coast**$36.97**213 rev1y ago](https://www.amazon.com/dp/B0F227J8N2) [**Coast XP20R 4000 Lumen USB-C Rechargeable LED Flashlight with Slide Focus and Pure Beam Focusing Optic 5 Light Modes**Coast**$49.84**106 rev1y ago](https://www.amazon.com/dp/B0DVKBRYMW) [**Coast G60R 1000 Lumen Waterproof Rechargeable LED Flashlight 2-Pack**Coast**$29.74**407 rev1y ago](https://www.amazon.com/dp/B0DJS1P4RL) [**Coast KL35R 600 Lumen Rechargeable LED Pocket Flashlight with RED Light**Coast**$18.88**295 rev1y ago](https://www.amazon.com/dp/B0DJS2MKDJ) [**Coast Slayer 1150 Lumen USB-C Rechargeable LED Flashlight with Spot/Flood Memory Mode and Pocket Clip Dune**Coast**$65.89**562 rev1y ago](https://www.amazon.com/dp/B0DBN2HVV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zest Soap Refreshing Aqua Bath Bars 4.12 Ounce (Pack of 2)**Zest**$6.27**4.6★**▲ 178%**](https://www.amazon.com/dp/B0CLF8VHDB) [**Zest Aqua Pure Cleansing Bar Soap 20% More Moisture 8 Count Pack of 2**Zest**$18.40**4.7★**▲ 103%**](https://www.amazon.com/dp/B082DL28WT) [**Zest Bar Soap 3 ct ocean breeze 12 Ounce**Zest**$9.29**4.6★**▲ 88%**](https://www.amazon.com/dp/B007VN7K9I) [**Zest Refreshing Aqua Bars Deodorant Bar Soap with Vitamin E 3 Bars 4 OZ (113g) Each - 3 Pack**Zest**$12.17**4.3★**▲ 86%**](https://www.amazon.com/dp/B00KVL2CN6) [**Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 16bars 4oz. (113g)each / Total New Wt 4lbs. (1.8kg).**Coast**$19.53**4.7★**▲ 80%**](https://www.amazon.com/dp/B07B7FVFBX)
**~~View all trending →~~**
## **What buyers say about deodorant soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**23%
*“It's bright”*
**Smell**15%
*“Fresh scent”*
**Value For Money**12%
*“Great deal”*
**Quality-Overall**11%
*“Great value, great quality, smells good, moisturizing”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Charging**4%
*“quick to charge”*
**Battery Life**3%
*“Great battery life”*
**Durability**3%
*“Very durable”*
**Size-Overall**2%
*“It's a real good size”*
**Lather**2%
*“long lasting lather”*
### **What buyers complain about **
**Smell**12%
*“Smells weird”*
**Value For Money**8%
*“Total waste of money”*
**Durability**7%
*“Broken already with barely any use”*
**Advertised Vs Actual Product**7%
*“False Advertising”*
**Quality-Overall**6%
*“quality control didn't catch it”*
**Battery Life**4%
*“Short battery”*
**Charging**4%
*“Dont buy it will quit charging”*
**Weight Heavy**4%
*“A little heavy and bulky,”*
**Size-Overall**4%
*“Its an ultra small light”*
**Color**3%
*“which is off white in color”*
### **Top return reasons **
**Size-Overall**16%
**Advertised Vs Actual Product**14%
**Smell**13%
**Brightness/Shine/Glow**10%
**Charging**9%
**Value For Money**7%
**Weight Heavy**7%
**Defective Material/Parts**4%
**Battery Inclusion**4%
**Functionality-Overall**4%
## **Common questions**
- **Is deodorant soap profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 33 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Launch it (60/100).
- **How competitive is the deodorant soap niche?**
- 3 brands and 437 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in deodorant soap?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.
- **When does demand for deodorant soap peak?**
- Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the deodorant soap niche?**
- Listings span $5.10–$65.89; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 3,867 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)