---
title: "Products — deodorant soap for women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-soap-for-women/products"
last_updated: "2026-08-10T21:05:43.690Z"
locale: en
meta:
  description: "Niche score 50/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $1.0M/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — deodorant soap for women - Flapen"
---

# **deodorant soap for women**

**Worth a look**

Shows low returns (0.4%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 78Growth 21Conversion 83Competition 38Returns 98Price range 45Avg price 68Brand share 7Review moat 35Quality gap 28

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.0M**

$1.0M/yr · 810K searches

**Avg price**

**Good****$14.17**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$4.17–$23.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,960.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Products