---
title: "Search terms — deodorant men - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-men/search-terms"
last_updated: "2026-08-10T21:16:47.348Z"
locale: en
meta:
  description: "Niche score 64/100 · $33.1M/yr market · 18.0M searches/yr · $12.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $33.1M/yr market · 18.0M searches/yr · $12.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — deodorant men - Flapen"
---

# **deodorant men**

**Launch it**

A $33.1M/yr market growing +14.2% this quarter with returns at 0.4% — clears our launch bar.

Market size 100Growth 43Conversion 97Competition 80Returns 98Price range 51Avg price 56Brand share 16Review moat 20Quality gap 27

**Market size**

**Incredible****$33.1M**

$33.1M/yr · 18.0M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****14.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Avg price**

**Good****$12.67**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.00–$25.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+14.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****13,685.76**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Search terms