---
title: "Deodorant Men — $33.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/deodorant-men"
last_updated: "2026-08-10T23:50:28.219Z"
locale: en
meta:
description: "Niche score 64/100 · $33.1M/yr market · 18.0M searches/yr · $12.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $33.1M/yr market · 18.0M searches/yr · $12.67 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Deodorant Men — $33.1M/yr Amazon US Niche (2026) - Flapen"
---
# **deodorant men**
**Launch it**
A $33.1M/yr market growing +14.2% this quarter with returns at 0.4% — clears our launch bar.
Market size 100Growth 43Conversion 97Competition 80Returns 98Price range 51Avg price 56Brand share 16Review moat 20Quality gap 27
**Market size**
**Incredible****$33.1M**
$33.1M/yr · 18.0M searches
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Good****$12.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.00–$25.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,685.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant men is a $33.1M/yr Amazon United States market (18.0M searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 64/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **deodorant men market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 50,000–60,000/product
- **Revenue / yr**
- **$12.7M–$12.7M**
- units × avg price
- **Conversion rate**
- **14.5%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **123 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**243**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**5%**
- Old Spice40% - Degree37% - DOVE MEN + CARE11% - Gillette3% - Native3% - Dr. Squatch2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.2% search growth over the last 90 days.
500K300KPrime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/deodorant-men/trend)
## **Top deodorant men search terms**
- **deodorant men**5.6M/yr+14.4%12.0% conv. - **mens deodorant**3.0M/yr+14.3%8.9% conv. - **old spice deodorant for men**2.4M/yr+5.2%11.9% conv. - **degree deodorant men**1.3M/yr+14.5%17.9% conv. - **old spice**923K/yr+66.0%2.1% conv. - **old spice deodorant**883K/yr+7.2%10.1% conv. - **desodorante para hombre**708K/yr+3.9%3.5% conv. - **men deodorant**486K/yr+13.1%7.2% conv. - **antiperspirant for men**410K/yr+5.5%7.3% conv. - **aluminum free deodorant for men**296K/yr+20.8%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/deodorant-men/search-terms)
## **Top deodorant men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$993K6%$2.0M9%$3.0M12%$4.0M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Degree Men Original Antiperspirant Deodorant Cool Rush Twin Pack 48-Hour Sweat & Odor Protection Antiperspirant For Men 2.7 oz**Degree**$6.30**4.7★17,137 rev](https://www.amazon.com/dp/B00TPRG5D0) [2**Degree Men UltraClear Antiperspirant Deodorant Black+White 2 Count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz**Degree**$7.81**4.7★41,947 rev](https://www.amazon.com/dp/B075JRT85B) [3**Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection to Eliminate Odors 24/7 Freshness & Lasting Scent Sport Scent 3.0 oz (Pack of 3)**Old Spice**$13.96**4.7★23,785 rev](https://www.amazon.com/dp/B08NYHVJ5N) [4**Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Pure Sport Scent 3.0 oz (Pack of 2)**Old Spice**$7.02**4.7★5,723 rev](https://www.amazon.com/dp/B005GM0K2A) [5**Degree Men UltraClear Antiperspirant Deodorant Black + White 4 count 72-Hour Sweat & Odor Protection Antiperspirant For Men With MotionSense Technology 2.7 oz**Degree**$15.63**4.7★41,947 rev](https://www.amazon.com/dp/B072J2ZBPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Aluminum Free Deodorant Sea Salt & Cedar Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz**Native**$13.51**1,288 rev5mo ago](https://www.amazon.com/dp/B0G16FR6SC) [**Old Spice Aluminum Free Deodorant for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.0 oz**Old Spice**$11.80**1,027 rev6mo ago](https://www.amazon.com/dp/B0FXY83ZC1) [**Old Spice Dry Feel Antiperspirant Deodorant for Men 24/7 Freshness 24/7 Sweat & Odor Protection Gentle on Skin with Skin Conditioners Fiji with Palm Tree + Coconut Scent 2.6 oz (Pack of 3)**Old Spice**$18.30**1,469 rev1y ago](https://www.amazon.com/dp/B0DSJXLM98) [**Degree Men Ultra Fresh Antiperspirant Deodorant Stick for Men 4 Pack Cool Rush 2.7 oz**Degree**$14.64**3,137 rev1y ago](https://www.amazon.com/dp/B0DFD4J6PZ) [**Gillette Antiperspirant and Deodorant for Men 72hr Clinical Strength Sweat & Odor Protection Long Lasting Freshness Anti-White Mark Technology Clear Gel Cool Wave Scent 3.8 oz (Pack of 4)**Gillette**$22.80**9,386 rev4y ago](https://www.amazon.com/dp/B0B5B53NR7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Aluminum Free Deodorant Sea Salt & Cedar Large Size Stick 72 Hour Odor Control for Women & Men Contains Naturally Derived Ingredients 3.1 oz**Native**$13.51**4.6★**▲ 224%**](https://www.amazon.com/dp/B0G16FR6SC) [**Old Spice Aluminum Free Deodorant for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.0 oz**Old Spice**$11.80**4.2★**▲ 70%**](https://www.amazon.com/dp/B0FXY83ZC1) [**Dove Men+Care Extra Fresh Mens Antiperspirant Deodorant Stick Extra Fresh Twin pack With 72-hour sweat & odor protection with 1/4 Moisturizing Cream & Long-lasting Citrus Scent 2.7 oz**DOVE MEN + CARE**$11.94**4.6★**▲ 53%**](https://www.amazon.com/dp/B0061JPJ28) [**Old Spice Aluminum Free Deodorant for Men 24/7 Protection to Eliminate Odors 24/7 Freshness & Lasting Scent Swagger with Lime & Cedarwood Scent 3.8 oz**Old Spice**$5.51**4.7★**▲ 47%**](https://www.amazon.com/dp/B00V0XR0BS) [**Old Spice Aluminum Free Deodorant for Men 24/7 Protection to Eliminate Odors 24/7 Freshness & Lasting Scent Swagger with Lime & Cedarwood Scent 3.8 oz (Pack of 3)**Old Spice**$24.63**4.7★**▲ 23%**](https://www.amazon.com/dp/B09NPNPKGS)
**~~View all trending →~~**
## **What buyers say about deodorant men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“Clean scent”*
**Value For Money**10%
*“Great savings”*
**Quality-Overall**9%
*“is affordable for its quality”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Durability**4%
*“stays on the whole day”*
**Efficiency**3%
*“It does the job beautifully”*
**Allergies**3%
*“No Allergies”*
**Moist/Dry**2%
*“dries well”*
**Ease Of Use**1%
*“Easy to use”*
**Soft Feel**1%
*“Goes on smooth”*
### **What buyers complain about **
**Smell**26%
*“Scent doesn't last long”*
**Allergies**9%
*“Skin Irritation”*
**Value For Money**7%
*“But Expensive”*
**Functionality-Overall**6%
*“Doesnt work as described”*
**Durability**6%
*“Breaks easily”*
**Advertised Vs Actual Product**3%
*“Bad advertising”*
**Stain Resistance**3%
*“Stained shirt”*
**Quality-Overall**3%
*“Need some quality control”*
**Moist/Dry**2%
*“Doesnt keep you dry”*
**Adhesion/Stickiness**1%
*“not a stick”*
### **Top return reasons **
**Smell**41%
**Advertised Vs Actual Product**17%
**Functionality-Overall**9%
**Defective Material/Parts**6%
**Value For Money**4%
**Product Condition**3%
**Color**2%
**Adhesion/Stickiness**2%
**Stain Resistance**2%
**Size-Overall**2%
## **Common questions**
- **Is deodorant men profitable to sell on Amazon United States?**
- The niche generates $33.1M/yr across 58 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Launch it (64/100).
- **How competitive is the deodorant men niche?**
- 11 brands and 243 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in deodorant men?**
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.4%.
- **When does demand for deodorant men peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the deodorant men niche?**
- Listings span $5.00–$25.56; the average listing price is $12.67 (sweet spot $15–$100). The average incumbent carries 13,686 reviews — the moat a new listing must climb.
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