---
title: "Trend — demi permanent hair color - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/demi-permanent-hair-color/trend"
last_updated: "2026-08-10T22:08:06.271Z"
locale: en
meta:
  description: "Niche score 53/100 · $164K/yr market · 690K searches/yr. A deep review moat (19,175 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $164K/yr market · 690K searches/yr. A deep review moat (19,175 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — demi permanent hair color - Flapen"
---

# **demi permanent hair color**

**Worth a look**

Shows low returns (0.9%), but a deep review moat (19,175 avg reviews) keeps it on the watch list.

Market size 34Growth 25Conversion 19Competition 79Returns 95Price range 68Avg price 77Brand share 50Review moat 17Quality gap 76

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.61**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.10–$35.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$164K**

$164K/yr · 690K searches

**Growth**

**Bad****-0.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****19,175.49**

avg incumbent reviews — the moat a new listing must climb

## Trend