---
title: "Demi Permanent Hair Color — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/demi-permanent-hair-color"
last_updated: "2026-08-10T21:54:23.605Z"
locale: en
meta:
description: "Niche score 53/100 · $164K/yr market · 690K searches/yr. A deep review moat (19,175 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $164K/yr market · 690K searches/yr. A deep review moat (19,175 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Demi Permanent Hair Color — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **demi permanent hair color**
**Worth a look**
Shows low returns (0.9%), but a deep review moat (19,175 avg reviews) keeps it on the watch list.
Market size 34Growth 25Conversion 19Competition 79Returns 95Price range 68Avg price 77Brand share 50Review moat 17Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.10–$35.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$164K**
$164K/yr · 690K searches
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****19,175.49**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, demi permanent hair color is a $164K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **demi permanent hair color market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$195K–$234K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**22%**
- COLORCHARM30% - Clairol29% - REVLON7% - ion5% - Adore4% - Clairol Professional4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -0.9% search growth over the last 90 days.
15K10KPrime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/demi-permanent-hair-color/trend)
## **Top demi permanent hair color search terms**
- **demi permanent hair color**387K/yr+1.8%1.0% conv. - **natural instincts hair color**93K/yr+3.7%2.8% conv. - **non permanent hair color**29K/yr-3.0%0.2% conv. - **semipermanent hair color for women**27K/yr-5.4%0.3% conv. - **brown semi permanent hair dye**24K/yr+2.9%2.1% conv. - **demi hair color**19K/yr+8.9%0.7% conv. - **dark brown semi permanent hair dye**14K/yr-7.0%3.0% conv. - **semi permanent hair color brown**16K/yr-10.4%1.8% conv. - **natural instincts semi permanent hair color**22K/yr-43.2%2.1% conv. - **brown hair dye semi permanent**13K/yr-3.2%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/demi-permanent-hair-color/search-terms)
## **Top demi permanent hair color products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.27**4.4★6,144 rev](https://www.amazon.com/dp/B0B3KJRWFB) [2**Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 5 Medium Brown 4.5 fl oz**REVLON**$5.10**4.4★2,707 rev](https://www.amazon.com/dp/B0CL57QS6S) [3**COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.26**4.4★6,144 rev](https://www.amazon.com/dp/B0B3KDLHK8) [4**Clairol Natural Instincts Demi-Permanent Hair Dye 5 Medium Brown | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1**Clairol**$7.67**4.4★31,929 rev](https://www.amazon.com/dp/B07KRJWLG8) [5**Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown**ion**$10.65**4.4★1,251 rev](https://www.amazon.com/dp/B004FVYLAA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**dpHUE Color Dream Dark Brown - Ammonia-Free Demi-Permanent Hair Color - Lasts 16 Washes - Boosts Shine - Paraben & Sulfate Free Leaping Bunny Certified**dpHUE**$29.93**212 rev1y ago](https://www.amazon.com/dp/B0DDL88G5Z) [**Madison Reed ColorWonder Demi-Permanent Hair Color Kit 5N Dark Brown (That Mocha Mojo) | Blends Up to 25% Gray Lasts 25 Washes Ammonia-Free**Madison Reed**$31.22**45 rev2y ago](https://www.amazon.com/dp/B0D71622BH) [**Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 5 Medium Brown 4.5 fl oz**REVLON**$5.10**2,707 rev2y ago](https://www.amazon.com/dp/B0CL57QS6S) [**COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.27**6,144 rev4y ago](https://www.amazon.com/dp/B0B3KJRWFB) [**COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.26**6,144 rev4y ago](https://www.amazon.com/dp/B0B3KDLHK8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clairol Natural Instincts Demi-Permanent Hair Dye 6A Light Cool Brown | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1**Clairol**$7.83**4.4★**▲ 81%**](https://www.amazon.com/dp/B07KRTG325) [**COLORCHARM Demi Permanent Hair Color 7N Medium Neutral Blonde Gloss Refresh & Tone 2 Fl Oz**COLORCHARM**$9.24**4.4★**▲ 61%**](https://www.amazon.com/dp/B0B3KMQJQQ) [**COLORCHARM Demi Permanent Hair Color 1N Black Gloss Refresh & Tone 2 Fl Oz**COLORCHARM**$9.38**4.4★**▲ 44%**](https://www.amazon.com/dp/B0B3L25FQ2) [**COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz**COLORCHARM**$9.26**4.4★**▲ 36%**](https://www.amazon.com/dp/B0B3KDLHK8) [**Madison Reed ColorWonder Demi-Permanent Hair Color Kit 5N Dark Brown (That Mocha Mojo) | Blends Up to 25% Gray Lasts 25 Washes Ammonia-Free**Madison Reed**$31.22**4.7★**▲ 34%**](https://www.amazon.com/dp/B0D71622BH)
**~~View all trending →~~**
## **What buyers say about demi permanent hair color**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**29%
*“Great shade”*
**Quality-Overall**9%
*“The product is consistent”*
**Ease Of Use**7%
*“Its super easy to put on”*
**Suitability Colored Hair**5%
*“Nice Temporary hair color”*
**Soft Feel**5%
*“Hair is soft”*
**Smell**5%
*“no strong odor”*
**Coverage**3%
*“Good coverage”*
**Brightness/Shine/Glow**3%
*“Makes your hair shiny”*
**Value For Money**3%
*“Great value”*
**Advertised Vs Actual Product**2%
*“True to box picture”*
### **What buyers complain about **
**Color**33%
*“color not as described”*
**Suitability Colored Hair**12%
*“I dont dye my hair”*
**Functionality-Overall**7%
*“Doesn't work”*
**Hair Related**4%
*“My hair feels horrible”*
**Stain Resistance**3%
*“Stained My Bathroom”*
**Value For Money**3%
*“Waste of Money”*
**Coverage**2%
*“Not full coverage”*
**Ease Of Cleaning**2%
*“This is a total mess”*
**Durability**2%
*“It broke down”*
**Allergies**2%
*“Everyone's reactions are different”*
### **Top return reasons **
**Color**43%
**Suitability Colored Hair**21%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Value For Money**3%
**Product Condition**2%
**Suitability Short Hair**1%
**Defective Material/Parts**1%
**Hair Related**1%
**Damage/Burn Hair**1%
## **Common questions**
- **Is demi permanent hair color profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 49 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the demi permanent hair color niche?**
- 18 brands and 91 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in demi permanent hair color?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.9%.
- **When does demand for demi permanent hair color peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the demi permanent hair color niche?**
- Listings span $5.10–$35.95; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 19,175 reviews — the moat a new listing must climb.
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