---
title: "Dej Eye Cream — $287K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dej-eye-cream"
last_updated: "2026-08-10T16:41:34.604Z"
locale: en
meta:
description: "Niche score 48/100 · $287K/yr market · 30K searches/yr · $102.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $287K/yr market · 30K searches/yr · $102.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dej Eye Cream — $287K/yr Amazon US Niche (2026) - Flapen"
---
# **dej eye cream**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 32Conversion 84Competition 0Returns 82Price range 66Avg price 74Brand share 0Review moat 93Quality gap 70
**Review moat**
**Great****134.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$102.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$68.77–$115.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$287K**
$287K/yr · 30K searches
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dej eye cream is a $287K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dej eye cream market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$257K–$308K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#231**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Revision Skincare100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
1K600Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dej-eye-cream/trend)
## **Top dej eye cream search terms**
- **revision dej eye cream**8K/yr+62.3%7.0% conv. - **revision eye cream**11K/yr-16.6%7.4% conv. - **dej eye cream revision**6K/yr-3.0%12.2% conv. - **dej eye cream**4K/yr-19.8%10.8% conv. - **revision eye cream d.e.j**1K/yr+48.5%15.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dej-eye-cream/search-terms)
## **Top dej eye cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$43K30%$86K45%$129K60%$172K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz Applicator**Revision Skincare**$114.41**4.2★402 rev](https://www.amazon.com/dp/B09G7PR7QB) [2**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.25 fl oz**Revision Skincare**$68.77**4.1★46 rev](https://www.amazon.com/dp/B0CYM7Q5ZZ) [3**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz**Revision Skincare**$115.93**4.4★21 rev](https://www.amazon.com/dp/B0D196RZH4) [4**Revision Skincare C+ Brightening Eye Complex with Vitamin C and Antioxidants Eye Cream for Dark Circles and Under Eye Puffiness 0.5 oz**Revision Skincare**$111.98**4.6★69 rev](https://www.amazon.com/dp/B0CG2GRXH8)
### **Newest**
by launch date
[**Revision Skincare C+ Brightening Eye Complex with Vitamin C and Antioxidants Eye Cream for Dark Circles and Under Eye Puffiness 0.5 oz**Revision Skincare**$111.98**69 rev2y ago](https://www.amazon.com/dp/B0CG2GRXH8) [**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz Applicator**Revision Skincare**$114.41**402 rev4y ago](https://www.amazon.com/dp/B09G7PR7QB) [**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.25 fl oz**Revision Skincare**$68.77**46 rev4y ago](https://www.amazon.com/dp/B0CYM7Q5ZZ) [**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz**Revision Skincare**$115.93**21 rev4y ago](https://www.amazon.com/dp/B0D196RZH4)
### **Trending**
90-day click momentum
[**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz**Revision Skincare**$115.93**4.4★**▲ 13%**](https://www.amazon.com/dp/B0D196RZH4) [**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.25 fl oz**Revision Skincare**$68.77**4.1★**— 4%**](https://www.amazon.com/dp/B0CYM7Q5ZZ) [**Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz Applicator**Revision Skincare**$114.41**4.2★**— 2%**](https://www.amazon.com/dp/B09G7PR7QB) [**Revision Skincare C+ Brightening Eye Complex with Vitamin C and Antioxidants Eye Cream for Dark Circles and Under Eye Puffiness 0.5 oz**Revision Skincare**$111.98**4.6★**▼ 28%**](https://www.amazon.com/dp/B0CG2GRXH8)
## **What buyers say about dej eye cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Dry Skin**24%
*“and this one worked the best to minimize the saggy skin”*
**Moist/Dry**22%
*“would even say regular moisturizer works better”*
**Value For Money**19%
*“Worth It”*
**Quality-Overall**17%
*“Great product”*
**Smell**4%
*“I have very sensitive, reactive skin around my eyes and this fragrance free product is effective and gentle”*
**Symptom Reduction**4%
*“CeraVe makes a much better and cheaper eye cream that does a much better job of reducing puffiness and dryness”*
**Soft Feel**2%
*“it feels gentle while still doing its job”*
**Absorbency**2%
*“absorbs well without feeling heavy or greasy”*
### **What buyers complain about **
**Value For Money**52%
*“price is expensive”*
**Functionality-Overall**14%
*“Does not seem to work”*
**Symptom Reduction**14%
*“No results yet”*
**Allergies**10%
*“skin irritation for me”*
**Side Effects**5%
*“I had an eye allergy because of it”*
### **Top return reasons **
**Functionality-Overall**30%
**Advertised Vs Actual Product**20%
**Value For Money**10%
**Texture/Consistency-Overall**8%
**Smell**4%
**Suitability Combination Skin**4%
**Product Condition**4%
**Skin Health**3%
**Thickness**2%
**Moist/Dry**2%
## **Common questions**
- **Is dej eye cream profitable to sell on Amazon United States?**
- The niche generates $287K/yr across 4 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the dej eye cream niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dej eye cream?**
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Symptom Reduction. The return rate is 1.6%.
- **When does demand for dej eye cream peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dej eye cream niche?**
- Listings span $68.77–$115.93; the average listing price is $102.77 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.
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