---
title: "Decyl Glucoside — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/decyl-glucoside"
last_updated: "2026-08-10T21:00:20.806Z"
locale: en
meta:
description: "Niche score 50/100 · $89K/yr market · 37K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $89K/yr market · 37K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decyl Glucoside — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **decyl glucoside**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 22Growth 25Conversion 86Competition 61Returns 95Price range 85Avg price 95Brand share 0Review moat 94Quality gap 17
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****111.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$7.34–$67.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$89K**
$89K/yr · 37K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, decyl glucoside is a $89K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decyl glucoside market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$76K–$101K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#596**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 100%
**Open market**
**0%**
- Lusera30% - 33RD PARALLEL SOAP CO.20% - Hznxolrc20% - Talsen Chemicals15% - Dr Joe Lab14%
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -0.7% search growth over the last 90 days.
800600Spike '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/decyl-glucoside/trend)
## **Top decyl glucoside search terms**
- **decyl glucoside**27K/yr-3.3%9.0% conv. - **decyl glucoside cosmetic grade**4K/yr+13.8%10.2% conv. - **decyl**2K/yr+207.0%0.0% conv. - **decyl glucoside organic**3K/yr-46.0%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/decyl-glucoside/search-terms)
## **Top decyl glucoside products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hznxolrc Net Weight 12 oz(10.15Fl oz) Decyl Glucoside Natural Surfactant Premium Decyl Glucoside Liquid Cosmetics Grade Gentle on Skin Amazing Bubbles**Hznxolrc**$14.34**4.6★130 rev](https://www.amazon.com/dp/B0BVF5RRNF) [2**Decyl Glucoside Organic 12 Oz / 354 mL Mild Non-Ionic Surfactant - Plant-Based Gentle Cleansing & Foaming Agent for DIY Cosmetics Skincare & Haircare Versatile Emulsifying Agent by Talsen Chemicals**Talsen Chemicals**$12.97**4.3★56 rev](https://www.amazon.com/dp/B0BMQJTSY5) [3**Dr Joe Lab Decyl Glucoside Natural Surfactant - Surfactants for Soap Making Lauryl Glucoside DIY Shower Gel Skin Care Body and Face Wash Plant Derived Natural - 16 Oz**Dr Joe Lab**$23.82**4.7★542 rev](https://www.amazon.com/dp/B08QMJ5TH9) [4**Lusera Decyl Glucoside Surfactant 8 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$9.33**5.0★3 rev](https://www.amazon.com/dp/B0GXTJYR5B) [5**Hznxolrc 21.17 oz Decyl Glucoside Natural Surfactant Premium Decyl Glucoside Liquid Cosmetics Grade Gentle on Skin Amazing Bubbles**Hznxolrc**$20.98**4.6★130 rev](https://www.amazon.com/dp/B0BRCVKHHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lusera Decyl Glucoside Surfactant 8 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$9.33**3 rev2mo ago](https://www.amazon.com/dp/B0GXTJYR5B) [**Lusera Decyl Glucoside Surfactant 32 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$25.12**13 rev2mo ago](https://www.amazon.com/dp/B0GXTBX9T9) [**Lusera Decyl Glucoside Surfactant 16 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$16.33**12 rev2mo ago](https://www.amazon.com/dp/B0GXTFK4MX) [**Lusera Decyl Glucoside Surfactant 4 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$7.34**4 rev2mo ago](https://www.amazon.com/dp/B0GXTB2GJN) [**Lusera Decyl Glucoside Surfactant 128 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$62.34**2 rev2mo ago](https://www.amazon.com/dp/B0GXT8S64Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lusera Decyl Glucoside Surfactant 128 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$62.34**5.0★**▲ 242%**](https://www.amazon.com/dp/B0GXT8S64Y) [**Lusera Decyl Glucoside Surfactant 4 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$7.34**5.0★**▲ 242%**](https://www.amazon.com/dp/B0GXTB2GJN) [**Lusera Decyl Glucoside Surfactant 16 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$16.33**4.9★**▲ 242%**](https://www.amazon.com/dp/B0GXTFK4MX) [**Lusera Decyl Glucoside Surfactant 8 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$9.33**5.0★**▲ 241%**](https://www.amazon.com/dp/B0GXTJYR5B) [**Lusera Decyl Glucoside Surfactant 32 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser**Lusera**$25.12**4.8★**▲ 241%**](https://www.amazon.com/dp/B0GXTBX9T9)
**~~View all trending →~~**
## **What buyers say about decyl glucoside**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is excellent, with a nice clear color that indicates a clean, well-made product”*
**Lather**10%
*“It gave a rich lather”*
**Cleansing**10%
*“Its effective and cleans well”*
**Smell**8%
*“One of the things I appreciate most is the very low odor”*
**Suitability Combination Skin**6%
*“so it seems like a good option for sensitive skin”*
**Value For Money**5%
*“For the price and quantity, it offers good value, especially for DIY projects”*
**Ease Of Use**5%
*“It is very easy to use”*
**Allergies**4%
*“functions flawlessly to lower the overall irritation potential of primary cleansing bases”*
**Advertised Vs Actual Product**3%
*“Arrived as described”*
**Soft Feel**3%
*“Gentle and effective for your DIY projects”*
### **What buyers complain about **
**Smell**28%
*“It has a slightly chemical scent”*
**Leak-Proof**11%
*“Bottle completely empty”*
**Ease Of Cleaning**4%
*“* Not intended for heavy-duty cleaning applications”*
**Dilute/Watery**4%
*“The clear liquid has a consistency which reminds me of a light syrup”*
**Value For Money**4%
*“Overpriced for the amount that is received”*
**Thickness**2%
*“Too Thick”*
**Lather**2%
*“And considering that Castile soap doesnt lather at all. I was using cocoa betaine to make it lather.”*
**Quality-Overall**2%
*“Terrible product”*
**Instructions/User Manual/Troubleshooting**1%
*“there are no instructions to follow”*
**Adhesion/Stickiness**1%
*“it becomes sticky”*
### **Top return reasons **
**Leak-Proof**25%
**Functionality-Overall**14%
**Size-Overall**14%
**Value For Money**14%
**Advertised Vs Actual Product**13%
**Product Condition**7%
**Certifications**4%
**Skin Health**4%
**Thin**4%
**Dilute/Watery**2%
## **Common questions**
- **Is decyl glucoside profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the decyl glucoside niche?**
- 5 brands and 7 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in decyl glucoside?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.9%.
- **When does demand for decyl glucoside peak?**
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the decyl glucoside niche?**
- Listings span $7.34–$67.91; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.
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