---
title: "Dead Sea — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/dead-sea"
last_updated: "2026-08-10T19:11:14.648Z"
locale: en
meta:
description: "Niche score 42/100 · $115K/yr market · 128K searches/yr · $25.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $115K/yr market · 128K searches/yr · $25.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dead Sea — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **dead sea**
**Skip it**
Soft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 16Conversion 45Competition 43Returns 98Price range 75Avg price 95Brand share 18Review moat 22Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.06–$38.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$115K**
$115K/yr · 128K searches
**Review moat**
**Bad****9,262.42**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dead sea is a $115K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Sep. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dead sea market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$125K–$150K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#268**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**543**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**4%**
- Dead Sea Collection38% - YARELI37% - Ancient Minerals8% - Aromasong6% - Dead Sea Warehouse4% - One With Nature3% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/dead-sea/trend)
## **Top dead sea search terms**
- **dead sea**49K/yr-17.3%0.5% conv. - **dead sea collection**15K/yr-13.2%0.7% conv. - **dead sea magnesium flakes**11K/yr-33.0%6.3% conv. - **dead sea body wash**9K/yr-9.6%6.7% conv. - **dead sea soak**8K/yr-32.8%9.2% conv. - **dead sea collection body wash**6K/yr+3.1%7.2% conv. - **yareli dead sea salt magnesium flakes**4K/yr+16.8%9.6% conv. - **dead sea minerals**5K/yr-14.1%2.1% conv. - **dead sea shampoo**3K/yr-3.4%2.8% conv. - **dead sea products**4K/yr-9.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/dead-sea/search-terms)
## **Top dead sea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yareli Magnesium Flakes 15lb Dead Sea Bath Soak Alternative to Epsom Salt**YARELI**$38.46**4.7★6,003 rev](https://www.amazon.com/dp/B084HLHHWJ) [2**Dead Sea Collection Sandalwood Mens Body Wash 3 in 1 Body Wash for Men for Hair Face & Body Moisturizing Shower Gel with Dead Sea Minerals Pack of 2 (33.8 fl oz each)**Dead Sea Collection**$26.73**4.4★10,742 rev](https://www.amazon.com/dp/B07T6JFX6W) [3**Dead Sea Collection Coconut Body Wash for Women and Men - with Pure Dead Sea Minerals and Coconut Oil - Cleanses and Moisturizes Skin - Pack of 2 (67.6 fl. oz)**Dead Sea Collection**$26.60**4.4★11,132 rev](https://www.amazon.com/dp/B07T6GLP3P) [4**Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Unscented**YARELI**$23.29**4.7★6,003 rev](https://www.amazon.com/dp/B08TQN5G8N) [5**Ancient Minerals Magnesium Bath Flakes Pure Zechstein Magnesium Chloride for Soaking and Whole-Body Replenishment 8 lb Bag**Ancient Minerals**$28.29**4.8★22,708 rev](https://www.amazon.com/dp/B00BBD508C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aromasong Magnesium Flakes 15lb Bulk Pack - Premium Dead Sea Magnesium Bath Salts & Foot Soak - 27 360 mg Per Bath - Superior Epsom Salt Alternative - Spa-Like Comfort at Home**Aromasong**$37.59**71 rev10mo ago](https://www.amazon.com/dp/B0FM4923T7) [**Dead Sea Collection Shampoo and Conditioner Set for Strengthening and Volume - Pure Dead Sea Minerals Rosemary and Mint Hair Care - Nutrition Repair and Shine - Pack of 2 (33.8 & 30.6 Fl. Oz)**Dead Sea Collection**$33.92**1,594 rev2y ago](https://www.amazon.com/dp/B0CJVGZ2Z9) [**Aromasong Dead Sea Magnesium Flakes for Bath - 16 325 Mg Magnesium Chloride per Bath - Superior Alternative to Epsom Salt - Used as Muscle & Foot Soak - 14 oz Bag**Aromasong**$7.06**679 rev2y ago](https://www.amazon.com/dp/B0CG9YMXMR) [**Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Lavender**YARELI**$23.36**6,003 rev5y ago](https://www.amazon.com/dp/B08W28YP74) [**Yareli Magnesium Flakes Dead Sea Bath Soak 5lb Unscented**YARELI**$23.29**6,003 rev5y ago](https://www.amazon.com/dp/B08TQN5G8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aromasong Magnesium Flakes 15lb Bulk Pack - Premium Dead Sea Magnesium Bath Salts & Foot Soak - 27 360 mg Per Bath - Superior Epsom Salt Alternative - Spa-Like Comfort at Home**Aromasong**$37.59**4.8★**▲ 213%**](https://www.amazon.com/dp/B0FM4923T7) [**Dead Sea Collection Shampoo and Conditioner Set with Argan Oil Hydrating Softening Hair Products with Dead Sea Minerals for All Hair Types Set of 2 Bottles (33.8 & 30.6 Fl. Oz.)**Dead Sea Collection**$33.90**4.3★**▲ 151%**](https://www.amazon.com/dp/B07T7XW1FD) [**Dead Sea Collection Tea Tree Body Wash for Women and Men - with Pure Dead Sea Minerals and Tea Tree Oil - Cleanses and Moisturizes Skin - Pack of 2 (67.6 fl. oz)**Dead Sea Collection**$27.23**4.4★**▲ 65%**](https://www.amazon.com/dp/B07T6GYMGW) [**Minera Fine Grain Dead Sea Salt for Bath & Soaking 2 lbs Fast-Dissolving 100% Pure & Natural Unscented Skin-Nourishing Sea Salt**Minera**$10.05**4.7★**▲ 21%**](https://www.amazon.com/dp/B00B7QZGI2) [**Aromasong Dead Sea Magnesium Flakes for Bath - 16 325 Mg Magnesium Chloride per Bath - Superior Alternative to Epsom Salt - Used as Muscle & Foot Soak - 14 oz Bag**Aromasong**$7.06**4.7★**▲ 18%**](https://www.amazon.com/dp/B0CG9YMXMR)
**~~View all trending →~~**
## **What buyers say about dead sea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Quality - love it for baths”*
**Smell**12%
*“nice smooth scent”*
**Value For Money**7%
*“worth it”*
**Soft Feel**7%
*“Feels so good”*
**Efficiency**4%
*“Flakes work ok”*
**Sleep Quality**4%
*“Really help you sleep well”*
**Salt Content**4%
*“Relaxing and rejuvenating bath salt”*
**Magnesium**3%
*“Amazing magnesium”*
**Muscle Pain Relief**3%
*“A great cure for sore muscles”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Value For Money**13%
*“Not worth it”*
**Smell**11%
*“NO SCENT”*
**Size-Overall**6%
*“The bag to me is smaller”*
**Allergies**6%
*“It caused me skin irritation”*
**Leak-Proof**4%
*“Package came leaking”*
**Moist/Dry**3%
*“Very dry”*
**Quality-Overall**3%
*“Quality Control Suggested”*
**Texture/Consistency-Overall**2%
*“Now its more like a gooey mud”*
**Pain Relief-Overall**2%
*“sometimes after a trip my body hurts”*
**Motor Power**2%
*“didnt come with a pump for the bottles”*
### **Top return reasons **
**Leak-Proof**18%
**Advertised Vs Actual Product**13%
**Smell**10%
**Functionality-Overall**8%
**Size-Overall**8%
**Value For Money**5%
**Salt Content**4%
**Product Condition**3%
**Moist/Dry**3%
**Quality-Overall**3%
## **Common questions**
- **Is dead sea profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the dead sea niche?**
- 8 brands and 543 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in dead sea?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.4%.
- **When does demand for dead sea peak?**
- Demand peaks in Sep; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the dead sea niche?**
- Listings span $7.06–$38.46; the average listing price is $25.08 (sweet spot $15–$100). The average incumbent carries 9,262 reviews — the moat a new listing must climb.
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