---
title: "Davines Texture Spray — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-texture-spray"
last_updated: "2026-08-10T21:01:14.786Z"
locale: en
meta:
description: "Niche score 39/100 · $99K/yr market · 23K searches/yr · $42.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $99K/yr market · 23K searches/yr · $42.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Davines Texture Spray — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **davines texture spray**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 17Conversion 87Competition 0Returns 98Price range 95Avg price 95Brand share 0Review moat 29Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$42.76**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$40.93–$44.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,550.25**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$99K**
$99K/yr · 23K searches
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines texture spray is a $99K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines texture spray market data**
- **Units sold / yr**
- **2K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$86K–$107K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Davines100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-texture-spray/trend)
## **Top davines texture spray search terms**
- **davines texture spray**14K/yr-18.0%8.1% conv. - **davines spray**4K/yr+14.1%4.6% conv. - **davines texturizing spray**4K/yr-27.2%12.1% conv. - **davines dry texturizer spray**1K/yr-27.0%10.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-texture-spray/search-terms)
## **Top davines texture spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$25K50%$50K75%$74K100%$99K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz**Davines**$43.89**4.6★1,408 rev](https://www.amazon.com/dp/B01DUTYJSG) [2**Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz**Davines**$41.45**4.5★121 rev](https://www.amazon.com/dp/B0BSB26Q63) [3**Davines This Is A Dry Wax Finishing Spray Strong Hold Texture & Definition - Creates Satin-Matte Texture & Separates Strands without Stiffness 6.76 Fl Oz**Davines**$40.93**4.5★124 rev](https://www.amazon.com/dp/B0CRSS4BCP) [4**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.76**4.7★12,548 rev](https://www.amazon.com/dp/B00CLIC7E6)
### **Newest**
by launch date
[**Davines This Is A Dry Wax Finishing Spray Strong Hold Texture & Definition - Creates Satin-Matte Texture & Separates Strands without Stiffness 6.76 Fl Oz**Davines**$40.93**124 rev2y ago](https://www.amazon.com/dp/B0CRSS4BCP) [**Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz**Davines**$41.45**121 rev3y ago](https://www.amazon.com/dp/B0BSB26Q63) [**Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz**Davines**$43.89**1,408 rev10y ago](https://www.amazon.com/dp/B01DUTYJSG) [**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.76**12,548 rev13y ago](https://www.amazon.com/dp/B00CLIC7E6)
### **Trending**
90-day click momentum
[**Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz**Davines**$41.45**4.5★**▲ 17%**](https://www.amazon.com/dp/B0BSB26Q63) [**Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz**Davines**$43.89**4.6★**— 3%**](https://www.amazon.com/dp/B01DUTYJSG) [**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.76**4.7★**▼ 11%**](https://www.amazon.com/dp/B00CLIC7E6) [**Davines This Is A Dry Wax Finishing Spray Strong Hold Texture & Definition - Creates Satin-Matte Texture & Separates Strands without Stiffness 6.76 Fl Oz**Davines**$40.93**4.5★**▼ 40%**](https://www.amazon.com/dp/B0CRSS4BCP)
## **What buyers say about davines texture spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**16%
*“It smells absolutely incredible- like vanilla sugar cookies or something”*
**Quality-Overall**11%
*“Great product”*
**Value For Money**10%
*“Worth the money”*
**Hair Styling**8%
*“great hair product for hard to manage hair”*
**Hair Growth**6%
*“Best Hair results within days”*
**Suitability Curly Hair**5%
*“I use this with my air wrap and it honestly makes my blowout last a long time, while looking really curly, defined, and gorgeous”*
**Protection**4%
*“Smells great protects hair my new must have”*
**Suitability Straight Hair**4%
*“This great hairspray is perfect for my fine, thin hair”*
**Suitability Oily Skin**3%
*“Light leave-in conditioning that is not oily”*
**Oily/Greasy**3%
*“It feels noticeably softer, smoother, and more nourished after using it, without that greasy or heavy feeling some leave-ins can give”*
### **What buyers complain about **
**Value For Money**24%
*“is expensive”*
**Smell**19%
*“Smells expensive”*
**Product Condition**12%
*“Product looks used”*
**Moist/Dry**6%
*“It actually makes my hair feel even more dry after using it”*
**Hair Related**6%
*“doesnt make my hair look greasy”*
**Grip**3%
*“No hold and terrible shelling”*
**Defective Material/Parts**3%
*“Those product does not work well”*
**Texture/Consistency-Overall**2%
*“the texture takes a scary turn”*
**Thickness**2%
*“The ends of my hair start to feel incredibly thick”*
### **Top return reasons **
**Smell**41%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Value For Money**6%
**Product Condition**6%
**Oily/Greasy**5%
**Size-Overall**4%
**Functionality-Overall**4%
**Moist/Dry**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is davines texture spray profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 4 tracked products. 90-day search growth is -15.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the davines texture spray niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines texture spray?**
- Top complaints mined from reviews: Value For Money, Smell, Product Condition. The return rate is 0.4%.
- **When does demand for davines texture spray peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the davines texture spray niche?**
- Listings span $40.93–$44.76; the average listing price is $42.76 (sweet spot $15–$100). The average incumbent carries 3,550 reviews — the moat a new listing must climb.
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