---
title: "Davines Oi Oil — $585K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-oi-oil"
last_updated: "2026-08-11T03:16:34.289Z"
locale: en
meta:
description: "Niche score 47/100 · $585K/yr market · 101K searches/yr · $43.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $585K/yr market · 101K searches/yr · $43.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Davines Oi Oil — $585K/yr Amazon US Niche (2026) - Flapen"
---
# **davines oi oil**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 36Conversion 96Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 22Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$43.01**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$27.93–$56.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$585K**
$585K/yr · 101K searches
**Growth**
**Okay****+8.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,547.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines oi oil is a $585K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines oi oil market data**
- **Units sold / yr**
- **13K–15K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$538K–$645K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Davines100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-oi-oil/trend)
## **Top davines oi oil search terms**
- **davines oi oil**35K/yr-3.0%12.8% conv. - **oi oil**17K/yr+11.2%14.1% conv. - **davines oil**14K/yr+19.0%9.7% conv. - **davines hair oil**15K/yr+13.0%9.7% conv. - **oi oil davines**10K/yr-11.9%13.0% conv. - **oi hair oil**6K/yr+8.9%14.4% conv. - **oi oil davines for hair**2K/yr+438.4%15.5% conv. - **davines oil for hair**2K/yr-2.9%14.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-oi-oil/search-terms)
## **Top davines oi oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$88K30%$175K45%$263K60%$351K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment 4.56 Fl Oz**Davines**$56.36**4.6★8,052 rev](https://www.amazon.com/dp/B006TH5DUK) [2**Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment Travel Size 1.69 Fl Oz**Davines**$27.93**4.6★8,052 rev](https://www.amazon.com/dp/B008B91H0E) [3**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.75**4.7★12,539 rev](https://www.amazon.com/dp/B00CLIC7E6)
### **Newest**
by launch date
[**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.75**12,539 rev13y ago](https://www.amazon.com/dp/B00CLIC7E6) [**Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment Travel Size 1.69 Fl Oz**Davines**$27.93**8,052 rev14y ago](https://www.amazon.com/dp/B008B91H0E) [**Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment 4.56 Fl Oz**Davines**$56.36**8,052 rev14y ago](https://www.amazon.com/dp/B006TH5DUK)
### **Trending**
90-day click momentum
[**Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment 4.56 Fl Oz**Davines**$56.36**4.6★**— 5%**](https://www.amazon.com/dp/B006TH5DUK) [**Davines OI Oil Multi-Function Potion for All Hair Types - Weightless Anti-Frizz & Shine-Enhancing Serum with Roucou Oil - Detangles & Replenishes Moisture Hydrating Treatment Travel Size 1.69 Fl Oz**Davines**$27.93**4.6★**— 0%**](https://www.amazon.com/dp/B008B91H0E) [**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.75**4.7★**▼ 29%**](https://www.amazon.com/dp/B00CLIC7E6)
## **What buyers say about davines oi oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Great, clean smell”*
**Value For Money**13%
*“worth every penny”*
**Quality-Overall**11%
*“Great quality”*
**Oily/Greasy**6%
*“I really like this oil”*
**Suitability Curly Hair**6%
*“I use this with my air wrap and it honestly makes my blowout last a long time, while looking really curly, defined, and gorgeous”*
**Moist/Dry**5%
*“adding moisture without weighing down my hair”*
**Hair Styling**5%
*“Hair looks amazing”*
**Hair Growth**4%
*“Best Hair results within days”*
**Soft Feel**4%
*“nice smooth results”*
**Suitability Oily Skin**4%
*“Makes hair look healthy without greasy feeling”*
### **What buyers complain about **
**Value For Money**30%
*“pricey”*
**Smell**15%
*“Smells expensive”*
**Product Condition**13%
*“Probably open and used”*
**Hair Related**7%
*“doesnt make my hair look greasy”*
**Moist/Dry**7%
*“It actually makes my hair feel even more dry after using it”*
**Oily/Greasy**2%
*“it can turn super greasy—looking like you literally dipped your hair in olive oil”*
### **Top return reasons **
**Smell**38%
**Oily/Greasy**8%
**Product Condition**8%
**Advertised Vs Actual Product**6%
**Size-Overall**6%
**Value For Money**6%
**Suitability Short Hair**6%
**Functionality-Overall**4%
**Moist/Dry**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is davines oi oil profitable to sell on Amazon United States?**
- The niche generates $585K/yr across 3 tracked products. 90-day search growth is +8.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the davines oi oil niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines oi oil?**
- Top complaints mined from reviews: Value For Money, Smell, Product Condition. The return rate is 0.6%.
- **When does demand for davines oi oil peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the davines oi oil niche?**
- Listings span $27.93–$56.36; the average listing price is $43.01 (sweet spot $15–$100). The average incumbent carries 9,548 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)