---
title: "Davines Oi Conditioner — $225K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-oi-conditioner"
last_updated: "2026-08-10T18:32:21.119Z"
locale: en
meta:
description: "Niche score 45/100 · $225K/yr market · 29K searches/yr · $39.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $225K/yr market · 29K searches/yr · $39.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Davines Oi Conditioner — $225K/yr Amazon US Niche (2026) - Flapen"
---
# **davines oi conditioner**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 39Conversion 100Competition 0Returns 97Price range 95Avg price 95Brand share 0Review moat 23Quality gap 22
**Conversion**
**Incredible****20.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$39.07**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.98–$49.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$225K**
$225K/yr · 29K searches
**Growth**
**Okay****+10.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,138**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines oi conditioner is a $225K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines oi conditioner market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$234K–$313K**
- units × avg price
- **Conversion rate**
- **20.0%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Davines100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-oi-conditioner/trend)
## **Top davines oi conditioner search terms**
- **oi conditioner**10K/yr+23.5%22.4% conv. - **davines oi conditioner**11K/yr+13.1%16.7% conv. - **oi conditioner davines for hair**8K/yr-10.8%21.2% conv. - **davines conditioner oi**352/yr-23.2%19.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-oi-conditioner/search-terms)
## **Top davines oi conditioner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$45K40%$90K60%$135K80%$180K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz**Davines**$49.79**4.7★3,836 rev](https://www.amazon.com/dp/B07ZJ82DFL) [2**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz**Davines**$18.98**4.7★3,836 rev](https://www.amazon.com/dp/B083TY1LNC) [3**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.76**4.7★12,548 rev](https://www.amazon.com/dp/B00CLIC7E6) [4**Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz**Davines**$42.75**4.5★8,332 rev](https://www.amazon.com/dp/B00ZPQ129C)
### **Newest**
by launch date
[**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz**Davines**$18.98**3,836 rev6y ago](https://www.amazon.com/dp/B083TY1LNC) [**Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz**Davines**$42.75**8,332 rev11y ago](https://www.amazon.com/dp/B00ZPQ129C) [**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz**Davines**$49.79**3,836 rev12y ago](https://www.amazon.com/dp/B07ZJ82DFL) [**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.76**12,548 rev13y ago](https://www.amazon.com/dp/B00CLIC7E6)
### **Trending**
90-day click momentum
[**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidants Softens & Detangles Travel Size 2.54 Fl Oz**Davines**$18.98**4.7★**▲ 22%**](https://www.amazon.com/dp/B083TY1LNC) [**Davines OI All In One Milk Hair Leave-in Milky Conditioner Multi-Function Spray Treatment - Detangles Controls Frizz & Heat Protectant - Weightless Antioxidant Roucou Oil Formula 4.56 Fl Oz**Davines**$44.76**4.7★**— 1%**](https://www.amazon.com/dp/B00CLIC7E6) [**Davines OI Conditioner Rich Creamy Hydrating Conditioner for All Hair Types - Accelerates Drying Protects Structure & Adds Shine with Antioxidant Roucou Oil - Softens & Detangles 8.45 Fl Oz**Davines**$49.79**4.7★**— 2%**](https://www.amazon.com/dp/B07ZJ82DFL) [**Davines OI Shampoo Milky-Smooth Hydrating Cleanser for All Hair Types - Antioxidant-Rich Formula with Roucou Oil for Extraordinary Shine Softness Volume & Protection Sulfate-Free 9.47 Fl Oz**Davines**$42.75**4.5★**▼ 23%**](https://www.amazon.com/dp/B00ZPQ129C)
## **What buyers say about davines oi conditioner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“It has a nice subtle smell”*
**Soft Feel**11%
*“It made my hair very soft”*
**Quality-Overall**10%
*“Very good quality shampoo love it and scent”*
**Value For Money**7%
*“Worth the money”*
**Moist/Dry**6%
*“Leaves hair soft and hydrated”*
**Suitability Straight Hair**5%
*“A must buy for shiny smooth hair”*
**Suitability Curly Hair**4%
*“I use this with my air wrap and it honestly makes my blowout last a long time, while looking really curly, defined, and gorgeous”*
**Hair Styling**4%
*“Hair looks amazing”*
**Oily/Greasy**3%
*“It feels noticeably softer, smoother, and more nourished after using it, without that greasy or heavy feeling some leave-ins can give”*
**Protection**2%
*“Smells great protects hair my new must have”*
### **What buyers complain about **
**Smell**25%
*“Smells expensive”*
**Value For Money**19%
*“pricey”*
**Hair Related**10%
*“doesnt make my hair look greasy”*
**Moist/Dry**4%
*“It actually makes my hair feel even more dry after using it”*
**Size-Overall**3%
*“Little goes a long”*
**Color**3%
*“And the colors”*
**Texture/Consistency-Overall**3%
*“consistency are also off”*
**Water Resistance**2%
*“product seemed watered down”*
**Comfort-Overall**2%
*“Its super unpleasant”*
**Allergies**2%
*“About an hour after washing my hair I ended up getting a migraine because the smell was so strong”*
### **Top return reasons **
**Smell**37%
**Product Condition**9%
**Suitability Short Hair**8%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Moist/Dry**5%
**Size-Overall**4%
**Functionality-Overall**4%
**Oily/Greasy**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is davines oi conditioner profitable to sell on Amazon United States?**
- The niche generates $225K/yr across 4 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the davines oi conditioner niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines oi conditioner?**
- Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.6%.
- **When does demand for davines oi conditioner peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the davines oi conditioner niche?**
- Listings span $18.98–$49.79; the average listing price is $39.07 (sweet spot $15–$100). The average incumbent carries 7,138 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)