[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-davines-mousse":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":182,"baselines":218,"demand":223,"seasonality":518,"brandShare":531,"products":537,"feedback":578,"searchTerms":707,"related":722,"lastUpdated":171},"72428cd6f63663afe5a57d6f992a6575","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":157,"returnRate":165,"successfulLaunches360":166,"newProducts360":166,"amazonNicheId":145,"title":167,"slug":168,"href":169,"leafCategoryName":170,"scrapedAt":171,"brandCount":157,"brandCountYearAgo":157,"sellerCount":172,"signals":173,"avgBsr":174,"pageQuality":166,"unitsSoldMin":175,"unitsSoldAvgMin":176,"unitsSoldAvgMax":177,"revenueMin":178,"revenueMax":179,"avgBrandAgeMonths":180,"avgSellerAgeDays":181,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":166},149731,22789,1.1074,0.1063,0.1991,1,4.43,2209,33,24.64,36.83,4,4000,0.0085,0,"davines mousse","davines-mousse","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fdavines-mousse","Mousses","2026-07-14T16:04:50.490449+00:00",3,[],75,3000,500,750,99000,132000,89,152,{"score":183,"verdict":184,"components":185},47,"skip",[186,191,194,198,200,202,205,210,213,216],{"key":187,"score":188,"weight":189,"raw":190},"marketSize",32,0.15,149730.57,{"key":192,"score":193,"weight":189,"raw":155},"growth",38,{"key":195,"score":196,"weight":197,"raw":156},"conversion",100,0.1,{"key":199,"score":166,"weight":189,"raw":157},"competition",{"key":201,"score":166,"weight":197,"raw":157},"brandShare",{"key":203,"score":204,"weight":197,"raw":158},"qualityGap",53,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",43,0.05,2209.25,{"key":211,"score":212,"weight":197,"raw":165},"returns",96,{"key":214,"score":215,"weight":208,"raw":160},"avgPrice",95,{"key":217,"score":215,"weight":208,"raw":157},"priceRange",{"avgRating":219,"medianPrice":220,"medianReturnRate":221,"nichesTracked":222},4.42,24.38,0.0215,115062,{"points":224,"droppedPartialWeek":517},[225,228,231,234,237,240,243,246,249,252,255,258,260,263,266,269,272,275,278,281,283,286,289,292,295,298,301,304,307,310,313,316,319,322,324,327,330,332,335,337,340,343,345,348,350,353,356,359,362,365,368,371,374,377,380,383,386,388,391,394,397,400,403,406,409,412,415,417,420,423,426,429,432,434,437,440,443,446,449,452,455,458,461,464,466,468,471,474,477,479,481,484,487,490,493,496,499,502,505,508,511,514],{"week":226,"volume":227},"2024-07-21",342,{"week":229,"volume":230},"2024-07-28",236,{"week":232,"volume":233},"2024-08-04",337,{"week":235,"volume":236},"2024-08-11",398,{"week":238,"volume":239},"2024-08-18",373,{"week":241,"volume":242},"2024-09-08",235,{"week":244,"volume":245},"2024-09-15",252,{"week":247,"volume":248},"2024-09-22",276,{"week":250,"volume":251},"2024-09-29",253,{"week":253,"volume":254},"2024-10-06",291,{"week":256,"volume":257},"2024-10-13",303,{"week":259,"volume":242},"2024-10-20",{"week":261,"volume":262},"2024-10-27",227,{"week":264,"volume":265},"2024-11-03",254,{"week":267,"volume":268},"2024-11-10",271,{"week":270,"volume":271},"2024-11-17",281,{"week":273,"volume":274},"2024-11-24",324,{"week":276,"volume":277},"2024-12-01",330,{"week":279,"volume":280},"2024-12-08",267,{"week":282,"volume":254},"2024-12-15",{"week":284,"volume":285},"2024-12-22",292,{"week":287,"volume":288},"2024-12-29",251,{"week":290,"volume":291},"2025-01-05",256,{"week":293,"volume":294},"2025-01-12",261,{"week":296,"volume":297},"2025-01-19",242,{"week":299,"volume":300},"2025-01-26",288,{"week":302,"volume":303},"2025-02-02",328,{"week":305,"volume":306},"2025-02-09",497,{"week":308,"volume":309},"2025-02-16",269,{"week":311,"volume":312},"2025-02-23",367,{"week":314,"volume":315},"2025-03-02",277,{"week":317,"volume":318},"2025-03-09",270,{"week":320,"volume":321},"2025-03-16",259,{"week":323,"volume":121},"2025-03-23",{"week":325,"volume":326},"2025-03-30",346,{"week":328,"volume":329},"2025-04-06",275,{"week":331,"volume":274},"2025-04-13",{"week":333,"volume":334},"2025-04-20",297,{"week":336,"volume":248},"2025-04-27",{"week":338,"volume":339},"2025-05-04",306,{"week":341,"volume":342},"2025-05-11",219,{"week":344,"volume":339},"2025-05-18",{"week":346,"volume":347},"2025-05-25",231,{"week":349,"volume":315},"2025-06-01",{"week":351,"volume":352},"2025-06-08",366,{"week":354,"volume":355},"2025-06-15",519,{"week":357,"volume":358},"2025-06-22",381,{"week":360,"volume":361},"2025-06-29",475,{"week":363,"volume":364},"2025-07-06",447,{"week":366,"volume":367},"2025-07-13",726,{"week":369,"volume":370},"2025-07-20",582,{"week":372,"volume":373},"2025-07-27",513,{"week":375,"volume":376},"2025-08-03",531,{"week":378,"volume":379},"2025-08-10",526,{"week":381,"volume":382},"2025-08-17",416,{"week":384,"volume":385},"2025-08-24",347,{"week":387,"volume":277},"2025-08-31",{"week":389,"volume":390},"2025-09-07",345,{"week":392,"volume":393},"2025-09-14",393,{"week":395,"volume":396},"2025-09-21",302,{"week":398,"volume":399},"2025-09-28",313,{"week":401,"volume":402},"2025-10-05",408,{"week":404,"volume":405},"2025-10-12",403,{"week":407,"volume":408},"2025-10-19",331,{"week":410,"volume":411},"2025-10-26",341,{"week":413,"volume":414},"2025-11-02",310,{"week":416,"volume":277},"2025-11-09",{"week":418,"volume":419},"2025-11-16",335,{"week":421,"volume":422},"2025-11-23",417,{"week":424,"volume":425},"2025-11-30",469,{"week":427,"volume":428},"2025-12-07",404,{"week":430,"volume":431},"2025-12-14",372,{"week":433,"volume":176},"2025-12-21",{"week":435,"volume":436},"2025-12-28",375,{"week":438,"volume":439},"2026-01-04",435,{"week":441,"volume":442},"2026-01-11",477,{"week":444,"volume":445},"2026-01-18",655,{"week":447,"volume":448},"2026-01-25",412,{"week":450,"volume":451},"2026-02-01",463,{"week":453,"volume":454},"2026-02-08",473,{"week":456,"volume":457},"2026-02-15",462,{"week":459,"volume":460},"2026-02-22",422,{"week":462,"volume":463},"2026-03-01",379,{"week":465,"volume":114},"2026-03-08",{"week":467,"volume":382},"2026-03-15",{"week":469,"volume":470},"2026-03-22",450,{"week":472,"volume":473},"2026-03-29",471,{"week":475,"volume":476},"2026-04-05",394,{"week":478,"volume":236},"2026-04-12",{"week":480,"volume":114},"2026-04-19",{"week":482,"volume":483},"2026-04-26",465,{"week":485,"volume":486},"2026-05-03",485,{"week":488,"volume":489},"2026-05-10",540,{"week":491,"volume":492},"2026-05-17",491,{"week":494,"volume":495},"2026-05-24",511,{"week":497,"volume":498},"2026-05-31",620,{"week":500,"volume":501},"2026-06-07",660,{"week":503,"volume":504},"2026-06-14",456,{"week":506,"volume":507},"2026-06-21",395,{"week":509,"volume":510},"2026-06-28",589,{"week":512,"volume":513},"2026-07-05",376,{"week":515,"volume":516},"2026-07-12",427,false,[519,520,521,522,523,524,525,526,527,528,529,530],1.0032895592250684,1.0878364321934728,0.9461292419711351,0.9502405408919516,1.0931044944307198,1.2136436527543015,1.2098491743596411,1.0802106358080874,0.7854570276947082,0.8418216096736445,0.881497854635288,0.9083170805703636,{"top":532,"otherBrandCount":166,"otherClickShare":536},[533],{"brand":534,"clickShare":535},"Davines",0.9999,0.00009999999999998899,[538,548,558,567],{"asin":539,"title":540,"brand":534,"imageUrl":541,"price":162,"rating":542,"reviews":543,"clickShare90":544,"clickShare360":545,"launchDate":546,"amazonUrl":547},"B00GNJBHPO","Davines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F218YhfnwdeL.jpg",4.4,1089,0.4991,0.4892,"2013-11-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00GNJBHPO",{"asin":549,"title":550,"brand":534,"imageUrl":551,"price":162,"rating":552,"reviews":553,"clickShare90":554,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B0130KXHW4","Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31GNH8Utb0L.jpg",4.3,906,0.3985,0.3989,"2016-05-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0130KXHW4",{"asin":559,"title":560,"brand":534,"imageUrl":561,"price":161,"rating":542,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B0DM2P2TTZ","Davines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21b1akHikkL.jpg",204,0.0682,0.0697,"2025-02-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DM2P2TTZ",{"asin":568,"title":569,"brand":534,"imageUrl":570,"price":571,"rating":572,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B00GCCQ3DI","Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31qxLOJsIpL.jpg",33.71,4.6,6638,0.0341,0.0421,"2013-10-31","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00GCCQ3DI",{"love":579,"hate":646,"returnReasons":681},[580,587,594,601,608,615,622,628,634,641],{"topic":581,"percentOfMentions":582,"verbatims":583},"Quality-Overall",0.1894,[584,585,586],"The best curl product","Excellent product","otherwise is great",{"topic":588,"percentOfMentions":589,"verbatims":590},"Value For Money",0.1566,[591,592,593],"Totally worth the buy","Good value for a great product","Worth it",{"topic":595,"percentOfMentions":596,"verbatims":597},"Suitability Curly Hair",0.1313,[598,599,600],"Nice curl cream","Curly hair product","refresh my curls",{"topic":602,"percentOfMentions":603,"verbatims":604},"Hair Styling",0.0909,[605,606,607],"Perfect for my curls after shampooing","This stuff is pure magic for hair","soft defined curls",{"topic":609,"percentOfMentions":610,"verbatims":611},"Durability",0.0833,[612,613,614],"with good hold","it holds alll day","it holds well",{"topic":616,"percentOfMentions":617,"verbatims":618},"Suitability Straight Hair",0.060599999999999994,[619,620,621],"Great for fine hair","I went from flat lifeless yet very soft and smooth hair to very soft and smooth hair,","it works really well on my fine hair",{"topic":623,"percentOfMentions":624,"verbatims":625},"Hair Growth",0.0455,[626,627],"For those whose hair needs extra volume, this product provides it","Holds my curls in place without being too stiff like gel",{"topic":629,"percentOfMentions":624,"verbatims":630},"Moist\u002FDry",[631,632,633],"It keeps my hair hydrated without weighing it down","Locks in moisture without adding unnecessary gunk","still a little moist",{"topic":635,"percentOfMentions":636,"verbatims":637},"Smell",0.032799999999999996,[638,639,640],"Great scent","smells great","And the scent isn't too strong",{"topic":642,"percentOfMentions":643,"verbatims":644},"Brightness\u002FShine\u002FGlow",0.030299999999999997,[645],"Added shine",[647,653,659,664,668,673,676],{"topic":588,"percentOfMentions":648,"verbatims":649},0.28850000000000003,[650,651,652],"Too expensive","It's a little expensive","it is a little expensive",{"topic":635,"percentOfMentions":654,"verbatims":655},0.2115,[656,657,658],"It has an undertone of a weird odor to it","not good smelling","Mostly great other than slightly weird smell",{"topic":660,"percentOfMentions":661,"verbatims":662},"Ease Of Use",0.07690000000000001,[663],"Hard to use",{"topic":665,"percentOfMentions":661,"verbatims":666},"Oily\u002FGreasy",[667],"Greasy",{"topic":669,"percentOfMentions":670,"verbatims":671},"Adhesion\u002FStickiness",0.0385,[672],"this curl cream is a little sticky",{"topic":595,"percentOfMentions":670,"verbatims":674},[675],"doesn't work for curly hair - I have curly hair",{"topic":677,"percentOfMentions":678,"verbatims":679},"Thickness",0.0192,[680],"It is thinner",[682,684,687,690,693,695,698,700,702,704],{"reason":635,"pct":683},0.2064,{"reason":685,"pct":686},"Suitability Short Hair",0.1442,{"reason":688,"pct":689},"Functionality-Overall",0.1425,{"reason":691,"pct":692},"Advertised Vs Actual Product",0.10710000000000001,{"reason":669,"pct":694},0.054400000000000004,{"reason":696,"pct":697},"Size-Overall",0.0518,{"reason":588,"pct":699},0.0466,{"reason":629,"pct":701},0.0363,{"reason":595,"pct":703},0.0294,{"reason":705,"pct":706},"Texture\u002FConsistency-Overall",0.0276,[708,712,717],{"term":167,"volume":709,"growthQoq":710,"conversionRate":711},15683,0.1284,0.1064,{"term":713,"volume":714,"growthQoq":715,"conversionRate":716},"davines curl mousse",4335,0.3667,0.1265,{"term":718,"volume":719,"growthQoq":720,"conversionRate":721},"davines volume boosting mousse",2771,-0.2406,0.1915,[723,729,734,740,745,750],{"title":724,"href":725,"score":174,"verdict":726,"marketSize":727,"growth90":728},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion","watch",654049.07,0.9588,{"title":730,"href":731,"score":174,"verdict":726,"marketSize":732,"growth90":733},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":735,"href":736,"score":174,"verdict":737,"marketSize":738,"growth90":739},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":741,"href":742,"score":174,"verdict":726,"marketSize":743,"growth90":744},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":746,"href":747,"score":174,"verdict":737,"marketSize":748,"growth90":749},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":751,"href":752,"score":753,"verdict":726,"marketSize":754,"growth90":755},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]