---
title: "Davines Mousse — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-mousse"
last_updated: "2026-08-10T21:01:06.149Z"
locale: en
meta:
description: "Niche score 47/100 · $150K/yr market · 23K searches/yr · $33.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $150K/yr market · 23K searches/yr · $33.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Davines Mousse — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **davines mousse**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 38Conversion 100Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 43Quality gap 53
**Conversion**
**Incredible****19.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.00**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.64–$36.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,209.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$150K**
$150K/yr · 23K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines mousse is a $150K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines mousse market data**
- **Units sold / yr**
- **3K–4K**
- avg 500–750/product
- **Revenue / yr**
- **$99K–$132K**
- units × avg price
- **Conversion rate**
- **19.9%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Davines100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +10.6% search growth over the last 90 days.
700500Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-mousse/trend)
## **Top davines mousse search terms**
- **davines mousse**16K/yr+12.8%10.6% conv. - **davines curl mousse**4K/yr+36.7%12.7% conv. - **davines volume boosting mousse**3K/yr-24.1%19.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-mousse/search-terms)
## **Top davines mousse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$45K45%$67K60%$90K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz**Davines**$36.83**4.4★1,089 rev](https://www.amazon.com/dp/B00GNJBHPO) [2**Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz**Davines**$36.83**4.3★906 rev](https://www.amazon.com/dp/B0130KXHW4) [3**Davines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz**Davines**$24.64**4.4★204 rev](https://www.amazon.com/dp/B0DM2P2TTZ) [4**Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz**Davines**$33.71**4.6★6,638 rev](https://www.amazon.com/dp/B00GCCQ3DI)
### **Newest**
by launch date
[**Davines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz**Davines**$24.64**204 rev1y ago](https://www.amazon.com/dp/B0DM2P2TTZ) [**Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz**Davines**$36.83**906 rev10y ago](https://www.amazon.com/dp/B0130KXHW4) [**Davines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz**Davines**$36.83**1,089 rev12y ago](https://www.amazon.com/dp/B00GNJBHPO) [**Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz**Davines**$33.71**6,638 rev12y ago](https://www.amazon.com/dp/B00GCCQ3DI)
### **Trending**
90-day click momentum
[**Davines This Is A Volume Boosting Mousse Medium Hold Volume & Body - Creamy Mousse for Long-Lasting - Adds Shine & Structure 8.45 Fl Oz**Davines**$36.83**4.4★**— 2%**](https://www.amazon.com/dp/B00GNJBHPO) [**Davines This Is A Curl Moisturizing Mousse Medium Hold Hydration & Bounce - Creamy Mousse for Defined Curls - Adds Structure & Softness 8.45 Fl Oz**Davines**$36.83**4.3★**— 0%**](https://www.amazon.com/dp/B0130KXHW4) [**Davines OI Souffl Silkening Bodifying Foam for Fine to Medium Hair - Liquid-to-Foam Leave-In Treatment with Chicory Root & Roucou OilAdds Volume Shine & Heat Protection Travel Size 1.69 Fl Oz**Davines**$24.64**4.4★**— 2%**](https://www.amazon.com/dp/B0DM2P2TTZ) [**Davines This Is A Curl Building Serum Medium Hold Curl Definition & Elasticity - Enhances Curls Blocks Frizz & Adds Shine without Weighing Down 8.45 Fl Oz**Davines**$33.71**4.6★**▼ 19%**](https://www.amazon.com/dp/B00GCCQ3DI)
## **What buyers say about davines mousse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The best curl product”*
**Value For Money**16%
*“Totally worth the buy”*
**Suitability Curly Hair**13%
*“Nice curl cream”*
**Hair Styling**9%
*“Perfect for my curls after shampooing”*
**Durability**8%
*“with good hold”*
**Suitability Straight Hair**6%
*“Great for fine hair”*
**Hair Growth**5%
*“For those whose hair needs extra volume, this product provides it”*
**Moist/Dry**5%
*“It keeps my hair hydrated without weighing it down”*
**Smell**3%
*“Great scent”*
**Brightness/Shine/Glow**3%
*“Added shine”*
### **What buyers complain about **
**Value For Money**29%
*“Too expensive”*
**Smell**21%
*“It has an undertone of a weird odor to it”*
**Ease Of Use**8%
*“Hard to use”*
**Oily/Greasy**8%
*“Greasy”*
**Adhesion/Stickiness**4%
*“this curl cream is a little sticky”*
**Suitability Curly Hair**4%
*“doesn't work for curly hair - I have curly hair”*
**Thickness**2%
*“It is thinner”*
### **Top return reasons **
**Smell**21%
**Suitability Short Hair**14%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Adhesion/Stickiness**5%
**Size-Overall**5%
**Value For Money**5%
**Moist/Dry**4%
**Suitability Curly Hair**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is davines mousse profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 4 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the davines mousse niche?**
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines mousse?**
- Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 0.9%.
- **When does demand for davines mousse peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the davines mousse niche?**
- Listings span $24.64–$36.83; the average listing price is $33.00 (sweet spot $15–$100). The average incumbent carries 2,209 reviews — the moat a new listing must climb.
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