---
title: "Davines Hairspray — $420K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-hairspray"
last_updated: "2026-08-10T18:35:54.897Z"
locale: en
meta:
description: "Niche score 49/100 · $420K/yr market · 68K searches/yr · $44.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $420K/yr market · 68K searches/yr · $44.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Davines Hairspray — $420K/yr Amazon US Niche (2026) - Flapen"
---
# **davines hairspray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 24Conversion 96Competition 5Returns 100Price range 95Avg price 95Brand share 0Review moat 70Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$44.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$41.45–$44.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****707.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$420K**
$420K/yr · 68K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, davines hairspray is a $420K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines hairspray market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$441K–$552K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#486**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **114 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Davines100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
2K2KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-hairspray/trend)
## **Top davines hairspray search terms**
- **davines hairspray**50K/yr-4.6%16.0% conv. - **davines hair spray**16K/yr+10.9%10.8% conv. - **davines medium hairspray**3K/yr-3.6%18.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-hairspray/search-terms)
## **Top davines hairspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$63K30%$126K45%$189K60%$252K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz**Davines**$44.70**4.6★423 rev](https://www.amazon.com/dp/B0BS9ZKC3C) [2**Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz**Davines**$44.87**4.5★2,044 rev](https://www.amazon.com/dp/B06WRTSSQ5) [3**Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz**Davines**$44.90**4.4★67 rev](https://www.amazon.com/dp/B0BL84TG7G) [4**Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz**Davines**$44.89**4.7★182 rev](https://www.amazon.com/dp/B0BSB1RK3Q) [5**Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz**Davines**$43.89**4.6★1,408 rev](https://www.amazon.com/dp/B01DUTYJSG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz**Davines**$44.70**423 rev3y ago](https://www.amazon.com/dp/B0BS9ZKC3C) [**Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz**Davines**$44.89**182 rev3y ago](https://www.amazon.com/dp/B0BSB1RK3Q) [**Davines This Is An Invisible No Gas Spray Medium Hold Natural Finish - Non-Aerosol Spray for Brushable Hold - Fast Drying & Humidity Resistant 8.45 Fl Oz**Davines**$41.45**121 rev3y ago](https://www.amazon.com/dp/B0BSB26Q63) [**Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz**Davines**$44.90**67 rev3y ago](https://www.amazon.com/dp/B0BL84TG7G) [**Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz**Davines**$44.87**2,044 rev9y ago](https://www.amazon.com/dp/B06WRTSSQ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Davines This Is A Perfecting Hairspray Medium Hold Invisible Finish - Ultra-Fine Mist for Natural Movement - No Build-Up or Residue 9.10 Fl Oz**Davines**$44.90**4.4★**▲ 18%**](https://www.amazon.com/dp/B0BL84TG7G) [**Davines This Is A Medium Hair Spray Medium Hold Flexible Finish - Fine Mist for Brushable Hold & Natural Movement - Humidity Resistant 13.53 Fl Oz**Davines**$44.70**4.6★**— 5%**](https://www.amazon.com/dp/B0BS9ZKC3C) [**Davines This Is A Strong Hair Spray Strong Hold Long-Lasting Control - Locks Styles in Place with Natural Shine - Humidity Resistant 13.53 Fl Oz**Davines**$44.87**4.5★**— 3%**](https://www.amazon.com/dp/B06WRTSSQ5) [**Davines This Is A Dry Texturizer Medium Hold Instant Volume & Texture - Piecey Texture Spray without Weighing Down - Refreshing & Reworkable 7.44 Oz**Davines**$43.89**4.6★**— 7%**](https://www.amazon.com/dp/B01DUTYJSG) [**Davines This Is An Extra Strong Hair Spray Extra Strong Hold Maximum Control - Extreme Hold for Updos & Styles - Humidity Resistant & Long Lasting 12 Fl Oz**Davines**$44.89**4.7★**— 7%**](https://www.amazon.com/dp/B0BSB1RK3Q)
**~~View all trending →~~**
## **What buyers say about davines hairspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**36%
*“It smells absolutely incredible- like vanilla sugar cookies or something”*
**Quality-Overall**11%
*“Great line of products”*
**Value For Money**9%
*“Cheaper than my hairdresser”*
**Hair Styling**4%
*“Its especially effective for updos, sleek styles, curls, and anything that needs long-lasting control without constant touch-ups”*
**Moist/Dry**4%
*“It doesnt dry it out like BSH does if I use it on my curls”*
**Shape/Style**4%
*“holds the style”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Hair Growth**4%
*“Hold hair in place and gives volume”*
**Suitability Straight Hair**4%
*“This great hairspray is perfect for my fine, thin hair”*
**Suitability Humid Weather**3%
*“It also performs well against humidity, helping reduce style collapse and flyaways”*
### **What buyers complain about **
**Value For Money**29%
*“overpriced”*
**Product Condition**17%
*“Product looks used”*
**Defective Material/Parts**11%
*“The spray nozzle is defective”*
**Smell**8%
*“I personally do not like the smell”*
**Advertised Vs Actual Product**6%
*“Wish it lived up to the description”*
**Hair Styling**6%
*“My style fell before I finished styling the other side”*
**Natural Resource Wastage**3%
*“It was a complete waste of money”*
**Thickness**2%
*“The ends of my hair start to feel incredibly thick”*
**Texture/Consistency-Overall**2%
*“the texture takes a scary turn”*
## **Common questions**
- **Is davines hairspray profitable to sell on Amazon United States?**
- The niche generates $420K/yr across 6 tracked products. 90-day search growth is -1.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the davines hairspray niche?**
- 1 brands and 2 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in davines hairspray?**
- Top complaints mined from reviews: Value For Money, Product Condition, Defective Material/Parts. The return rate is 0.0%.
- **When does demand for davines hairspray peak?**
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- **What does it cost to enter the davines hairspray niche?**
- Listings span $41.45–$44.90; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 708 reviews — the moat a new listing must climb.
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