---
title: "Davines Hair Mask — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/davines-hair-mask"
last_updated: "2026-08-10T23:54:21.121Z"
locale: en
meta:
description: "Niche score 53/100 · $102K/yr market · 151K searches/yr · $19.51 avg price. High returns (5.9%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $102K/yr market · 151K searches/yr · $19.51 avg price. High returns (5.9%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Davines Hair Mask — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **davines hair mask**
**Worth a look**
Shows a sweet-spot price point ($19.51 avg), but high returns (5.9%) keeps it on the watch list.
Market size 25Growth 36Conversion 43Competition 79Returns 22Price range 84Avg price 86Brand share 56Review moat 68Quality gap 76
**Avg price**
**Great****$19.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.03–$51.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****763.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$102K**
$102K/yr · 151K searches
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, davines hair mask is a $102K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **davines hair mask market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$117K–$156K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#740**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**71%**
Top 20: 97%
**Top-5 click share**
**36%**
Top 20: 76%
**Open market**
**24%**
- Davines36% - STONEFANS11% - ANBALA10% - Floerns7% - CoTeeZa7% - PAMOR5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.9% search growth over the last 90 days.
3K2KPrime Day '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/davines-hair-mask/trend)
## **Top davines hair mask search terms**
- **medieval headpiece**35K/yr+48.2%0.5% conv. - **davines hair mask**31K/yr+0.9%11.9% conv. - **medieval headpiece for women**31K/yr-35.4%0.4% conv. - **fantasy hair accessories**13K/yr+7.4%0.1% conv. - **fantasy headpiece**8K/yr+28.5%0.2% conv. - **medieval headband**8K/yr+23.3%0.4% conv. - **davines mask**7K/yr+12.7%9.8% conv. - **renaissance hair**7K/yr+21.2%0.5% conv. - **fae crown**7K/yr+25.4%0.1% conv. - **davines mask hair**3K/yr-22.8%8.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/davines-hair-mask/search-terms)
## **Top davines hair mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Davines The Renaissance Circle Hair Mask Repairing Treatment for Extremely Damaged Hair - Restores Structure & Softness with Babassu Butter & Yellow Clay - Deep Conditioning 1.69 Fl Oz**Davines**$13.00**4.6★3,248 rev](https://www.amazon.com/dp/B076QDSPGP) [2**ANBALA Rhinestone Fairy Crown for Women Crystal Elf Crown Silver/Black Circlet Costume Headwear for Men Renaissance Headpiece for Birthday Party Cosplay Halloween**ANBALA**$9.61**4.0★262 rev](https://www.amazon.com/dp/B0CL22Q77T) [3**Floerns Womens Flower Embroidery Hair Scarf Headband Sheer Lace Hair Bandana Maroon One-Size**Floerns**$14.79**4.6★322 rev](https://www.amazon.com/dp/B0D5B2YRJV) [4**STONEFANS Rhinestone Head Chain Gold Bride Headpiece Wedding Headbands Chain Layered Festival Prom Hair Accessories for Women And Girls (Gold)**STONEFANS**$14.46**4.0★372 rev](https://www.amazon.com/dp/B0D3GFSYYC) [5**PAMOR Spanish Style Lace Traditional Vintage Inspired Infinity Shape Mantilla Veil Latin Mass Head Covering (Black)**PAMOR**$11.65**4.6★3,276 rev](https://www.amazon.com/dp/B07R5FSXNZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DDazzling Medieval Metal Crown Headband Non-Slip Decorative Hairband for Halloween Cosplay Wedding Theater (Sliver)**DDazzling**$16.07**29 rev10mo ago](https://www.amazon.com/dp/B0FNKL4GXH) [**CoTeeZa Fairy Crown Rhinestone Elven Circlet - 8 Medieval Crystal King Queen Headdress Thorn Headpiece for Renaissance Halloween Birthday Cosplay Accessories**CoTeeZa**$11.32**37 rev11mo ago](https://www.amazon.com/dp/B0FFB56RGY) [**CoTeeZa Renaissance King Crown Fairy Elf Gold Headpiece - 8 Vintage Thorn Green Rhinestone Headdress Medieval Elven Circlet Headwear for Halloween Goddess Cosplay Costume Hair Accessory**CoTeeZa**$9.12**37 rev11mo ago](https://www.amazon.com/dp/B0FF9ZS449) [**UniqKaliber Bridal Vintage Pearl Headband Princess Head Crowns Pearl Tiaras Bride Royal Queen Crown For Costume**UniqKaliber**$19.51**6 rev1y ago](https://www.amazon.com/dp/B0DW98D3D3) [**STONEFANS Gold Hair Accessories - Gold Pearl Fairy Headpiece for Women Flapper Renaissance 1920s Pearl Hair Accessories for Women Head Chain Pearls Jewelry Prom Party**STONEFANS**$24.46**35 rev1y ago](https://www.amazon.com/dp/B0DGL7TYVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Floerns Womens Flower Embroidery Hair Scarf Headband Sheer Lace Hair Bandana Maroon One-Size**Floerns**$14.79**4.6★**▲ 195%**](https://www.amazon.com/dp/B0D5B2YRJV) [**ANBALA Rhinestone Fairy Crown for Women Crystal Elf Crown Gold/Silver Circlet Costume Headwear for Men Renaissance Headpiece for Birthday Party Cosplay Halloween**ANBALA**$9.58**4.0★**▲ 188%**](https://www.amazon.com/dp/B0CM5HTVCK) [**CoTeeZa Fairy Crown Elf Circlet - Women Fairy Headpiece Renfaire Headband Handmade Medieval Retro Bronze Crown Vintage Moon Crystal Tiara Renaissance Adult Halloween Costumes Head Cosplay**CoTeeZa**$16.64**4.3★**▲ 157%**](https://www.amazon.com/dp/B0CM6Q711P) [**CoTeeZa Renaissance King Crown Fairy Elf Gold Headpiece - 8 Vintage Thorn Green Rhinestone Headdress Medieval Elven Circlet Headwear for Halloween Goddess Cosplay Costume Hair Accessory**CoTeeZa**$9.12**4.0★**▲ 143%**](https://www.amazon.com/dp/B0FF9ZS449) [**SWEETV Jeweled Baroque Queen Crown - Rhinestone Wedding Crowns and Tiaras for Women Costume Party Hair Accessories with Gemstones Victoria**SWEETV**$21.60**4.6★**▲ 116%**](https://www.amazon.com/dp/B074M6577N)
**~~View all trending →~~**
## **What buyers say about davines hair mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“super well made”*
**Size-Overall**10%
*“The fit and size was adjustable and comfortable”*
**Smell**8%
*“It leaves you hair nice and soft and it smells awesome”*
**Advertised Vs Actual Product**7%
*“was just as advertised”*
**Comfort-Overall**6%
*“It is comfortable”*
**Color**6%
*“The color seemed true to what was advertised”*
**Value For Money**5%
*“Worth the money”*
**Soft Feel**5%
*“Hair feels so soft”*
**Durability**3%
*“durable”*
**Hair Growth**2%
*“Noticeable difference in my hair after one use”*
### **What buyers complain about **
**Value For Money**10%
*“Not worth it”*
**Size-Overall**9%
*“To small”*
**Quality-Overall**8%
*“Cheap”*
**Smell**7%
*“smells like chemical bathroom air freshener”*
**Comfort-Overall**7%
*“a bit uncomfortable”*
**Suitability Short Hair**5%
*“thought it would make my hair feel better”*
**Weight Heavy**5%
*“a bit heavy”*
**Durability**5%
*“Was falling apart in bag when I got it”*
**Strength**4%
*“flimsy”*
**Hard Feel**4%
*“It is made of hard”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**7%
**Quality-Overall**5%
**Comfort-Overall**3%
**Material Quality**3%
**Functionality-Overall**3%
**Shape/Style**3%
**Color**3%
**Smell**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is davines hair mask profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 51 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the davines hair mask niche?**
- 26 brands and 32 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in davines hair mask?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for davines hair mask peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the davines hair mask niche?**
- Listings span $9.03–$51.78; the average listing price is $19.51 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.
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